Mini Content Marketing comparison of websites for qub.ac.uk

qub.ac.uk

100%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric qub.ac.uk
Twitter followers x
Twitter following (account is following) x
Twitter likes x
Instagram followers x
Instagram following (account is following) x
Youtube subscribers x
Youtube comments x
Youtube videos x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric qub.ac.uk
Number of Referring Backlinks (Content Popularity) (day) 7,550,811
Number of Referring Domains (Content Popularity) (day) 19,269
Number of URLs found in the index (day) 7,888,882
Number of IPs that refer to domain (day) 14,699
Number of subnets that refer to domain (day) 11,110
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1,135
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 312,480
Number of governmental and .gov - related domains that refer to domain (day) 77
Number of government and .gov - related external backlinks that link to domain (day) 580
The exact number of educational domains that refer to domain (day) 384
Number of Backlinks from .EDU Domains (Content Popularity) (day) 132,481
The exact number of government domains that refer to domain (day) 12
The exact number of government links that refer to domain (day) 138
Average number of outgoing links to unique domains for that domain (day) 6
The number of outgoing links for this domain (day) 6
Average number of internal links for domain (day) 111
Link Strength of Referring Domains (Content Popularity) (day) 54
Authority of Referring Domains (Content Popularity) (day) 68
TrustMetric value for domain (day) - Majestic metric 68

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Queen's University Belfast: Top 180 global university
Desktop speed score 62
Mobile speed score 67
Mobile usability score 96
Number of all page resources 54
Number of static page resources 51
Number of JS page resources 10
Number of styles (CSS) page resources 3
Total request weight 4 kb
HTML response weight 205 kb
CSS response weight 36 kb
Images response weight 1828 kb
JS response weight 528 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://www.googletagmanager.com/gtag/js?id=UA-433405-1
https://apikeys.civiccomputing.com/c/v?d=qub.ac.uk&p=CookieControl%20Single-Site&v=8&k=e04bf2061d1f68d796023fab0f617eb549dc4653&format=json
Cache (mobile) by setting expiry date for
https://www.googletagmanager.com/gtag/js?id=UA-433405-1
https://apikeys.civiccomputing.com/c/v?d=qub.ac.uk&p=CookieControl%20Single-Site&v=8&k=e04bf2061d1f68d796023fab0f617eb549dc4653&format=json
Minify HTML files (desktop)
http://qub.ac.uk/ - 3.8KiB (11%)
Minify HTML files (mobile)
http://qub.ac.uk/ - 3.8KiB (11%)
Optimize image files (desktop)
http://qub.ac.uk/home/media/Media,881377,smxx.jpg - 417.5KiB (78%)
http://qub.ac.uk/home/media/Media,772451,en.jpg - 68.9KiB (31%)
http://qub.ac.uk/home/media/Media,885007,smxx.jpg - 68.8KiB (50%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1170.

Social media

  • 0% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.

Seo

  • The URL http://www.qub.ac.uk/qol/ occurs most frequently in the search engine results.
  • This free report has been updated for the main domain on 2019-04-17.
  • The main domain's best performing keyword is mlaw and it was found on the position 34
  • In the search engine rankings above, the average position of the main domain is: 61.
  • The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).

Server

  • The main domain size of the website should reach 130,000 pages.
  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 3.8KiB kb each time the page is loaded.
  • On the homepage of the main domain 3 CSS files can be identified.
  • Graphic files (on the homepage of the main domain) have a size of 1828 kb.
  • The content of the main domain website is allowed wider than viewport. This will likely require visitors to scroll horizontally.