Mini Content Marketing comparison of websites for pwc.com

oecd.org

65%
Change competitor

hbr.org

60%
Change competitor

rolandberger.com

44%
Change competitor

pwc.co.uk

35%
Change competitor

pwc.com

34%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric pwc.com oecd.org hbr.org rolandberger.com pwc.co.uk
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric pwc.com oecd.org hbr.org rolandberger.com pwc.co.uk
Number of Referring Backlinks (Content Popularity) (day) 11,339,224 21,683,234 22,589,026 56,023,285 886,630
Number of Referring Domains (Content Popularity) (day) 71,100 113,053 160,569 7,001 13,583
Number of URLs found in the index (day) 246,821 1,072,809 560,379 154,187 31,492
Number of IPs that refer to domain (day) 50,111 77,139 95,599 5,056 10,209
Number of subnets that refer to domain (day) 32,513 46,277 49,797 4,019 7,425
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 943 2,482 1,751 46 210
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 15,182 642,371 652,736 152 3,234
Number of governmental and .gov - related domains that refer to domain (day) 203 1,423 173 3 55
Number of government and .gov - related external backlinks that link to domain (day) 3,561 855,534 2,679 11 256
The exact number of educational domains that refer to domain (day) 551 925 1,101 20 35
Number of Backlinks from .EDU Domains (Content Popularity) (day) 10,325 68,785 539,460 93 97
The exact number of government domains that refer to domain (day) 58 140 102 1 5
The exact number of government links that refer to domain (day) 256 17,984 690 2 6
Average number of outgoing links to unique domains for that domain (day) 1 2 6 1 3
The number of outgoing links for this domain (day) 1 2 7 1 4
Average number of internal links for domain (day) 11 31 39 33 52
Link Strength of Referring Domains (Content Popularity) (day) 60 69 73 48 48
Authority of Referring Domains (Content Popularity) (day) 77 86 70 47 37
TrustMetric value for domain (day) - Majestic metric 77 86 70 47 37

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
PwC: Building relationships, creating value
Desktop speed score 25
Mobile speed score 29
Mobile usability score 99
Number of all page resources 59
Number of static page resources 48
Number of JS page resources 19
Number of styles (CSS) page resources 6
Total request weight 8 kb
HTML response weight 92 kb
CSS response weight 518 kb
Images response weight 4648 kb
JS response weight 1066 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://assets.adobedtm.com/b0e777405f8f7de62ef5644657011ab4b06980bc/s-code-contents-c8d68d37f28e2769f55d218272df9408b00d4da7.js
http://assets.adobedtm.com/b0e777405f8f7de62ef5644657011ab4b06980bc/satelliteLib-8e9f65abfb8db29e615dd901575e3a1abf79b702.js
http://assets.adobedtm.com/b0e777405f8f7de62ef5644657011ab4b06980bc/scripts/satellite-55e89cfd3762657c75000319.js
Cache (mobile) by setting expiry date for
http://assets.adobedtm.com/b0e777405f8f7de62ef5644657011ab4b06980bc/s-code-contents-c8d68d37f28e2769f55d218272df9408b00d4da7.js
http://assets.adobedtm.com/b0e777405f8f7de62ef5644657011ab4b06980bc/satelliteLib-8e9f65abfb8db29e615dd901575e3a1abf79b702.js
http://assets.adobedtm.com/b0e777405f8f7de62ef5644657011ab4b06980bc/scripts/satellite-55e89cfd3762657c75000319.js
Minify HTML files (desktop)
http://www.pwc.com/ - 2KiB (13%)
Minify HTML files (mobile)
http://www.pwc.com/ - 2KiB (13%)
Minify JavaScript files (desktop)
http://assets.adobedtm.com/b0e777405f8f7de62ef5644657011ab4b06980bc/s-code-contents-c8d68d37f28e2769f55d218272df9408b00d4da7.js - 2.6KiB (13%)
Minify JavaScript files (mobile)
http://assets.adobedtm.com/b0e777405f8f7de62ef5644657011ab4b06980bc/s-code-contents-c8d68d37f28e2769f55d218272df9408b00d4da7.js - 2.6KiB (13%)
Optimize image files (desktop)
http://www.pwc.com/gx/en/services/people-organisation/workforce-of-the-future/gettyimages-697941622.jpg - 1.3MiB (75%)
http://www.pwc.com/gx/en/financial-services/assets/women-unbound.jpg - 672.2KiB (94%)
http://www.pwc.com/gx/en/assets/home/gew-august-2017.jpg - 575.2KiB (97%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1189.
  • The competing domain hbr.org has achieved a score of 2128

Content

  • The word or combination of words with the worst "Count on Page" result is turkey norway (based first 10 subpages of the domain under investigation).
  • The competitor pwc.co.uk has achieved a value of 3234 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
  • The competitor rolandberger.com achieved a value of 47 for the metric: "Authority of the referring domains".
  • The achieved value for the metric: "Average number of outbound links to different domains" is 1 .
  • The value achieved for the metric: "Authority of the referring domains" is 77 .

Social media

  • On Facebook the main domain was categorized as "Accountant".
  • A link to Twitter has been found on the domain pwc.co.uk.
  • 100% of this group of domains has a Facebook account.
  • The number of Twitter favorites for the competitor rolandberger.com tweet account is 1562 (since the last update).
  • On Facebook, the main domain is followed by 352679 fans.

Seo

  • The URL https://www.rolandberger.com/de/ is the most frequent url in our search engine rankings, which belongs to the competitor rolandberger.com
  • The average position in the search engine rankings for the website rolandberger.com is 55.
  • The competitor hbr.org should get at least 193062 visitors from the search engine per month.
  • From this group of websites, the domain rolandberger.com has the best average position among in search engine rankings.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • AJavascript on the competitor oecd.org hold 38% of all data transfers.
  • The total amount of the website requests on competitor pwc.co.uk was calculated at 11 kb.
  • It would be an advantage to compress the image at the main domain: http://www.pwc.com/gx/en/financial-services/assets/women-unbound.jpg in order to 672.2KiB kb.
  • 48 CSS/JSS static elements can be found on the website of the main domain.
  • Graphic files (on the homepage of the main domain) have a size of 4648 kb.