Mini
Content Marketing comparison of websites for publibike.ch
luzernmobil.ch
publibike.ch
mobilservice.ch
provelogr.ch
velospot.ch
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | publibike.ch | velospot.ch | mobilservice.ch | provelogr.ch | luzernmobil.ch | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | publibike.ch | velospot.ch | mobilservice.ch | provelogr.ch | luzernmobil.ch |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 9,474 | 2,373 | 2,814 | 88 | 18,716 |
| Number of Referring Domains (Content Popularity) (day) | 416 | 123 | 229 | 25 | 192 |
| Number of URLs found in the index (day) | 1,883 | 36,029 | 269 | 12 | 75,351 |
| Number of IPs that refer to domain (day) | 346 | 110 | 194 | 24 | 144 |
| Number of subnets that refer to domain (day) | 286 | 94 | 164 | 21 | 103 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 1 | x | 1 | x | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 1 | x | 23 | x | x |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | x | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | x | x | x |
| The exact number of educational domains that refer to domain (day) | 1 | x | x | x | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 1 | x | x | x | x |
| The exact number of government domains that refer to domain (day) | x | x | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 2 | x | x | 6 |
| The number of outgoing links for this domain (day) | 2 | 2 | x | x | 7 |
| Average number of internal links for domain (day) | 19 | 27 | x | x | 222 |
| Link Strength of Referring Domains (Content Popularity) (day) | 34 | 27 | 17 | 8 | 33 |
| Authority of Referring Domains (Content Popularity) (day) | 37 | 21 | 24 | 8 | 27 |
| TrustMetric value for domain (day) - Majestic metric | 37 | 21 | 24 | 8 | 27 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title PubliBike - das führende (e)Bike-Sharing Angebot der Schweiz |
|
| Desktop speed score | 69 |
|---|---|
| Mobile speed score | 78 |
| Mobile usability score | 100 |
| Number of all page resources | 35 |
| Number of static page resources | 26 |
| Number of JS page resources | 8 |
| Number of styles (CSS) page resources | 3 |
| Total request weight | 5 kb |
| HTML response weight | 67 kb |
| CSS response weight | 784 kb |
| Images response weight | 1425 kb |
| JS response weight | 2442 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://static.doubleclick.net/instream/ad_status.js
https://ssl.google-analytics.com/ga.js
|
|
Cache (mobile) by setting expiry date for https://m.publibike.ch/apps/mobile/css/retina.css
https://m.publibike.ch/fonts/2a004a53-ac5c-43b3-9eeb-9f74ae4c1609.woff
https://m.publibike.ch/fonts/9aa32a81-1124-4c43-b3db-15bfb1f7aed2.woff
|
|
Minify HTML files (desktop) https://www.publibike.ch/ - 1.3KiB (17%)
|
|
Optimize image files (desktop) https://www.publibike.ch/upload/cms/user/DSC00862_banner.jpg - 115.3KiB (50%)
https://www.publibike.ch/upload/cms/user/DayBike_CFF_960x360V2.dib - 105.5KiB (52%)
https://www.publibike.ch/upload/cms/news/PB_News_ZH_VVS.jpg - 43.4KiB (78%)
|
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 732.
- The competing domain mobilservice.ch has achieved a score of 692
Content
- The most common term on the website is velo
- 222 Words / phrases were found at competitor "velospot.ch".
- It is very likely that you can register and open a user account on the competitors website "luzernmobil.ch".
- The competitor luzernmobil.ch has achieved a value of 33 for the metric: "Link power of the referring domains".
- The competitor luzernmobil.ch has achieved a value of 27 for the metric: "Trust metric - Majestic metric".
Social media
- On Facebook the main domain was categorized as "Product/Service".
- 40% of this group of domains has a Facebook account.
- 0% of this group of domains has a Instagram account.
- 0% of this group of domains has a LinkedIn account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
Seo
- The URL https://www.publibike.ch/ occurs most frequently in the search engine results.
- The number of visitors from the search engine to the main domain is 1819 per month.
- The data of the search engine results was updated on the 2020-02-08 for the domain luzernmobil.ch.
- The competitor provelogr.ch should get at least 5 visitors from the search engine per month.
- The average number of visitors expected from the search engine for the competitors websites is 30824.
Server
- Static objects of the main domain are numerous and https://static.doubleclick.net/instream/ad_status.js, https://ssl.google-analytics.com/ga.js could have information about their expiry date and be loaded from the cache of the browser.
- The CSS of the competitor luzernmobil.ch website accounts for5% of all data transfers.
- The competitor velospot.ch website could compress the JS file http://velospot.ch/media/system/js/caption.js and save 898B kb (46%).
- The HTML script of the competitor luzernmobil.ch weighs 156 kb.
- The content of the competitor velospot.ch website is allowed wider than viewport. This will likely require visitors to scroll horizontally.