Mini
Content Marketing comparison of websites for porsche.com
audi.de
ikea.com
porsche.com
volkswagen.de
porsche-leipzig.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | porsche.com | ikea.com | volkswagen.de | porsche-leipzig.com | audi.de | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | 518596059 | 25030867 | x | x | 60305580 |
| Youtube subscribers | 1310000 | 11100 | x | x | 568000 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | 2697 | 1046 | x | x | 488 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | porsche.com | ikea.com | volkswagen.de | porsche-leipzig.com | audi.de |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 26,723,003 | 9,916,163 | 16,214,226 | 12,676 | 6,585,763 |
| Number of Referring Domains (Content Popularity) (day) | 43,366 | 115,225 | 15,025 | 774 | 12,448 |
| Number of URLs found in the index (day) | 883,639 | 1,082,157 | 365,251 | 32,388 | 1,444,118 |
| Number of IPs that refer to domain (day) | 30,489 | 63,986 | 10,415 | 678 | 8,472 |
| Number of subnets that refer to domain (day) | 20,128 | 31,287 | 6,584 | 599 | 5,570 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 113 | 263 | 39 | 3 | 26 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 434 | 1,311 | 148 | 5 | 84 |
| Number of governmental and .gov - related domains that refer to domain (day) | 20 | 44 | 1 | x | 1 |
| Number of government and .gov - related external backlinks that link to domain (day) | 14,141 | 1,052 | 1 | x | 2 |
| The exact number of educational domains that refer to domain (day) | 61 | 121 | 22 | 2 | 11 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 207 | 487 | 92 | 4 | 52 |
| The exact number of government domains that refer to domain (day) | 13 | 13 | x | x | x |
| The exact number of government links that refer to domain (day) | 12,902 | 378 | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 0 | 2 | 0 | 3 |
| The number of outgoing links for this domain (day) | 1 | 0 | 4 | 0 | 12 |
| Average number of internal links for domain (day) | 44 | 88 | 6 | 7 | 58 |
| Link Strength of Referring Domains (Content Popularity) (day) | 65 | 65 | 53 | 35 | 49 |
| Authority of Referring Domains (Content Popularity) (day) | 76 | 82 | 64 | 19 | 62 |
| TrustMetric value for domain (day) - Majestic metric | 76 | 82 | 64 | 19 | 62 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1295.
- The competing domain volkswagen.de has achieved a score of 549
Content
- The most common term (found) on the website is emissionen kombiniert
- There are many indications that the competitor ikea.com has an online shop.
- The word or combination of words with the lowest median result regarding the frequency is reifen (based on first 10 subpages of examined domain).
- The term audi only occurs on the audi.de website and not on the website of the main domain.
- The term cayman only appears on this website and not on the websites of the competition.
Social media
- The main domain category on Facebook is "Cars".
- 80% of this group of domains has a Instagram account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- The number of YouTube views of the competitor audi.de youtube account is 35904049 (since the last update).
- The number of Facebook fans belonging to the main domain facebook account is 11720243 (since the last update).
Seo
- The URL https://www.ikea.com/ch/de/ is the most frequent url in our search engine rankings, which belongs to the competitor ikea.com
- The competitors (volkswagen.de) best performing keyword is volkswagen and it was found on the position 1
- The average position in the search engine rankings for the website porsche-leipzig.com is 49.
- The URL https://www.porsche.com/germany/aboutporsche/service/ is the most common search engine result in our search engine rankings
- The main domain's best performing keyword is sonderausstellung and it was found on the position 4
Server
- The competitor volkswagen.de has a number of pages indexed in the search engine of 268,000.
- Static objects of the competitor audi.de are numerous and https://www.audi.de/de/brand/de/tools/search/proposals/jcr:content/searchresultproposal.searchresult.json, https://www.googletagmanager.com/gtag/js?id=DC-5779200, https://web.vee24.com/c/PageBehaviour?v24si=&v24da=other%7Cchrome%7Cother&v24p=https%3A//www.audi.de/de/brand/de.html, https://assets.adobedtm.com/e6e815544abf800ac597f56b3dfb3341079d080a/s-code-contents-0d4c6d6052c3c286ca8a77f85bf3972fdb1e078c.js could have information about their expiry date and be loaded from the cache of the browser.
- It would be an advantage to compress the image at the competitor audi.de website: https://www.audi.de/content/dam/nemo/teaser-new-home-full-width/2017/campaigns/q-modelle/637x718_171017_AUDI_eRGB2_Q_Range_Raute_Web_FINAL.jpg in order to 63.8KiB kb.
- The compression of the HTML together with INLINE CSS and JS enables the competitor audi.de website to save 5.6KiB kb each time the page is loaded.
- The desktop version of the main domain received an Insights value of 82 for the performance.