Mini Content Marketing comparison of websites for popmatters.com

allmusic.com

73%
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popmatters.com

51%

metalstorm.net

46%
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spirit-of-metal.com

32%
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sputnikmusic.com

28%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric popmatters.com allmusic.com spirit-of-metal.com sputnikmusic.com metalstorm.net
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers 3598 x x x x
Instagram following (account is following) 225 x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric popmatters.com allmusic.com spirit-of-metal.com sputnikmusic.com metalstorm.net
Number of Referring Backlinks (Content Popularity) (day) 2,139,709 18,253,169 422,484 126,456 781,731
Number of Referring Domains (Content Popularity) (day) 18,094 52,082 3,817 4,985 3,943
Number of URLs found in the index (day) 501,331 13,717,033 4,165,371 2,612,788 2,655,914
Number of IPs that refer to domain (day) 12,943 35,165 2,967 4,085 3,230
Number of subnets that refer to domain (day) 8,883 21,352 2,260 3,257 2,744
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 275 691 6 28 39
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 2,095 13,639 17 162 1,567
Number of governmental and .gov - related domains that refer to domain (day) 7 45 1 3 7
Number of government and .gov - related external backlinks that link to domain (day) 22 315 2 8 13
The exact number of educational domains that refer to domain (day) 217 525 1 18 5
Number of Backlinks from .EDU Domains (Content Popularity) (day) 1,822 11,603 1 49 7
The exact number of government domains that refer to domain (day) 4 29 x 1 3
The exact number of government links that refer to domain (day) 17 253 x 4 9
Average number of outgoing links to unique domains for that domain (day) 0 0 7 1 4
The number of outgoing links for this domain (day) 0 0 8 1 13
Average number of internal links for domain (day) 6 8 35 39 183
Link Strength of Referring Domains (Content Popularity) (day) 50 75 44 47 52
Authority of Referring Domains (Content Popularity) (day) 51 81 46 48 48
TrustMetric value for domain (day) - Majestic metric 51 81 46 48 48

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
PopMatters
Desktop speed score 63
Mobile speed score 69
Mobile usability score 99
Number of all page resources 64
Number of static page resources 40
Number of JS page resources 8
Number of styles (CSS) page resources 2
Total request weight 8 kb
HTML response weight 4211 kb
CSS response weight 22 kb
Images response weight 3290 kb
JS response weight 769 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://b.marfeel.com/www.popmatters.com/main.d.js
https://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/482172895483293?v=2.8.45&r=stable
Cache (mobile) by setting expiry date for
https://cms.lfstmedia.com/putmatch-an
https://pre-usermatch.targeting.unrulymedia.com/pre-usermatch/pulsepoint/4u57MJ9XDcnh
https://www.googletagservices.com/activeview/js/current/osd.js?cb=%2Fr20100101
Minify JavaScript files (mobile)
https://b.marfeel.com/statics/marfeel/chunks/metrics-Chartbeat.s.js?build=20582 - 293B (24%)
https://b.marfeel.com/statics/marfeel/chunks/social-Whatsapp.s.js?build=20582 - 287B (38%)
https://b.marfeel.com/statics/marfeel/chunks/social-Email.s.js?build=20582 - 286B (30%)
Optimize image files (desktop)
https://assets.rbl.ms/19320179/600x400.jpg - 89.6KiB (61%)
https://assets.rbl.ms/19317453/1200x600.jpg - 83.4KiB (42%)
https://assets.rbl.ms/19302343/600x600.jpg - 48KiB (42%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1804.
  • The competing domain sputnikmusic.com has achieved a score of 997

Content

  • Competitor spirit-of-metal.com has reached a value of 4165371 for the metric: "Number of URLs found in the index (daily value)".
  • The competitor spirit-of-metal.com has achieved a value of 1 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • Competitor spirit-of-metal.com has reached a value of 8 for the metric: "Number of outgoing links".
  • The value achieved for the metric: "Link power of the referring domains" is 50 .
  • The value achieved for the metric: "Authority of the referring domains" is 51 .

Social media

  • The domain metalstorm.net has a Twitter account.
  • The domain allmusic.com was defined as category: Media/News Company on Facebook.
  • The domain allmusic.com has a Google+ account.
  • The main domain has a following number on twitter account of 1116
  • On Twitter, the main domain ha a favorites number of 28713 tweets.

Seo

  • This free report has been updated for the competitor sputnikmusic.com on 2020-02-15.
  • The best position ever found for the main domain was 53 and it was found the keyword :keyword.
  • The number of visitors from the search engine to the main domain is 0 per month.
  • The competing websites have an average search engine position of 2758 in our rankings.
  • On average, the competitors get at least 5516 visitors per month from the search engine.

Server

  • Static objects of the competitor allmusic.com are numerous and http://cdn-gce.allmusic.com/cache/global.1499692804.js, http://cdn-gce.allmusic.com/cache/homepage.1499692804.js, http://cdn-gce.allmusic.com/cache/setup.1499692804.js, http://cdn-gce.allmusic.com/css/global/global.css could have information about their expiry date and be loaded from the cache of the browser.
  • The entire HTML files of the competitor spirit-of-metal.com homepage weighs 89 kb.
  • The entire CSS files of the competitor allmusic.com homepage weighs 316 kb.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor spirit-of-metal.com website.
  • The CSS file on the competitor metalstorm.net http://metalstorm.net/css/magnific-popup.css could be compressed to save 13% - 233B kb.