Mini Content Marketing comparison of websites for pmlive.com

pmlive.com

94%

pharmafellows.rutgers.edu

53%
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Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric pmlive.com pharmafellows.rutgers.edu
Twitter followers x x
Twitter following (account is following) x x
Twitter likes x x
Instagram followers x x
Instagram following (account is following) x x
Youtube subscribers x x
Youtube comments x x
Youtube videos x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric pmlive.com pharmafellows.rutgers.edu
Number of Referring Backlinks (Content Popularity) (day) 959,351 3,805
Number of Referring Domains (Content Popularity) (day) 4,422 106
Number of URLs found in the index (day) 1,017,169 207
Number of IPs that refer to domain (day) 3,356 82
Number of subnets that refer to domain (day) 2,775 77
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 46 5
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 126 16
Number of governmental and .gov - related domains that refer to domain (day) 1 x
Number of government and .gov - related external backlinks that link to domain (day) 1 x
The exact number of educational domains that refer to domain (day) 13 5
Number of Backlinks from .EDU Domains (Content Popularity) (day) 43 16
The exact number of government domains that refer to domain (day) 1 x
The exact number of government links that refer to domain (day) 1 x
Average number of outgoing links to unique domains for that domain (day) 6 5
The number of outgoing links for this domain (day) 6 6
Average number of internal links for domain (day) 110 29
Link Strength of Referring Domains (Content Popularity) (day) 49 17
Authority of Referring Domains (Content Popularity) (day) 25 25
TrustMetric value for domain (day) - Majestic metric 25 25

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Pharmaceutical industry news, articles, jobs, reports, advice and services - PMLiVE
Desktop speed score 47
Mobile speed score 45
Mobile usability score 99
Number of all page resources 121
Number of static page resources 93
Number of JS page resources 33
Number of styles (CSS) page resources 8
Total request weight 18 kb
HTML response weight 123 kb
CSS response weight 430 kb
Images response weight 1110 kb
JS response weight 2225 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://edition.pagesuite-professional.co.uk//get_image.aspx?h=90&w=65&eid=a17ce240-b742-4999-97ff-c9005178c7c3
http://edition.pagesuite-professional.co.uk//get_image.aspx?h=90&w=65&eid=80e0775d-6f56-40c7-88ae-21dc351fd225
http://edition.pagesuite-professional.co.uk//get_image.aspx?h=90&w=65&eid=3f1c730a-fcb4-48f3-9291-6fb828903cd4
Cache (mobile) by setting expiry date for
http://edition.pagesuite-professional.co.uk//get_image.aspx?h=90&w=65&eid=a17ce240-b742-4999-97ff-c9005178c7c3
http://edition.pagesuite-professional.co.uk//get_image.aspx?h=80&w=80&eid=237a8c6e-c904-4d5c-8388-fc7d079f1aaa
http://edition.pagesuite-professional.co.uk//get_image.aspx?h=90&w=65&eid=f2eb8f5a-dfc8-49e0-8a29-7f8cf7f7fda9
Speed up server response time
Response time in 5.7 seconds
Minify your CSS files (desktop)
http://www.pmlive.com/__data/assets/css_file/0018/423441/screen.css - 2.6KiB (15%)
http://ajax.googleapis.com/ajax/libs/jqueryui/1.8.15/themes/base/jquery-ui.css - 1.6KiB (27%)
Minify your CSS files (mobile)
http://www.pmlive.com/__data/assets/css_file/0009/495963/fullmobilecss.css - 3.2KiB (16%)
http://www.pmlive.com/__data/assets/css_file/0009/495963/fullmobilecss.css?SQ_DESIGN_NAME=2 - 3.2KiB (16%)
http://www.pmlive.com/__data/assets/css_file/0018/423441/screen.css - 2.6KiB (15%)
Minify HTML files (desktop)
http://www.pmlive.com/ - 2.8KiB (15%)
Minify HTML files (mobile)
http://www.pmlive.com/ - 2.8KiB (15%)
http://www.pmlive.com/?SQ_DESIGN_NAME=2& - 1.8KiB (14%)
Minify JavaScript files (desktop)
http://www.pmlive.com/__data/assets/js_file/0004/263353/jquery.countdown.js - 13.3KiB (46%)
http://www.pmlive.com/__data/assets/js_file/0011/451559/jquery.cookiecuttr.js - 6.7KiB (43%)
http://www.pmlive.com/__data/assets/js_file/0007/423439/showHide.js - 1.2KiB (66%)
Minify JavaScript files (mobile)
http://www.pmlive.com/__data/assets/js_file/0004/263353/jquery.countdown.js - 13.3KiB (46%)
http://www.pmlive.com/__data/assets/js_file/0011/451559/jquery.cookiecuttr.js - 6.7KiB (43%)
http://www.pmlive.com/__data/assets/js_file/0011/688952/cx_comparison_tool.js - 4KiB (19%)
Optimize image files (desktop)
http://www.pmlive.com/__data/assets/image/0011/579647/Cello_Health_Insight_logo_200px_wide.jpg - 31.4KiB (84%)
http://www.pmlive.com/__data/assets/thumbnail/0003/1198326/Seven_wats_that_digital_technology_has_changed_pharma_marketing.png - 24.7KiB (95%)
http://www.pmlive.com/__data/assets/image/0003/1036866/Medicines_use_forecast_2020_thumbnail.jpg - 20.6KiB (63%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 3220.
  • The competing domain pharmafellows.rutgers.edu has achieved a score of 1800

Content

  • The term healthcare only appears on this website and not on the websites of the competition.
  • The competitor pharmafellows.rutgers.edu has achieved a value of 77 for the metric: "Number of referring domains from different IP C blocks".
  • The competitor pharmafellows.rutgers.edu has achieved a value of 16 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
  • The value achieved for the metric: "Number of incoming backlinks (daily value)" is 959351.
  • The achieved value for the metric: "Number of referring .EDU and similar to .EDU domains (daily value)" is 46 .

Social media

  • The domain pharmafellows.rutgers.edu has a Twitter account.
  • 100% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 50% of this group of domains has a Instagram account.
  • The number of Twitter fans belonging to the competitor pharmafellows.rutgers.edu tweet account is 135 (since the last update).

Seo

  • The URL https://pharmafellows.rutgers.edu/companies.php?id=actelion is the most frequent url in our search engine rankings, which belongs to the competitor pharmafellows.rutgers.edu
  • The data of the search engine results was updated on the 2017-06-20 for the domain pharmafellows.rutgers.edu.
  • The competitor pharmafellows.rutgers.edu should get at least 0 visitors from the search engine per month.
  • The number of visitors from the search engine to the main domain is 0 per month.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The main domain size of the website should reach 38,500 pages.
  • The CSS of the competitor pharmafellows.rutgers.edu website accounts for6% of all data transfers.
  • The CSS file on the competitor pharmafellows.rutgers.edu https://pharmafellows.rutgers.edu/js/vendor/flexslider/flexslider.css could be compressed to save 35% - 2.2KiB kb.
  • The desktop version of the website pharmafellows.rutgers.edu had 44 points scored at Google Insights.
  • When the homepage of the main domain is loaded once, 121 objects are downloaded (files, JS scripts, etc.).