Mini Content Marketing comparison of websites for pluralsight.com

splunk.com

76%
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pluralsight.com

24%

auth0.com

21%
Change competitor

dev.to

18%
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skillshare.com

16%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric pluralsight.com splunk.com auth0.com skillshare.com dev.to
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers 41781 x x x x
Instagram following (account is following) 87 x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric pluralsight.com splunk.com auth0.com skillshare.com dev.to
Number of Referring Backlinks (Content Popularity) (day) 7,250,742 919,237 7,816,145 4,562,303 1,330,690
Number of Referring Domains (Content Popularity) (day) 23,249 12,066 8,819 23,922 7,356
Number of URLs found in the index (day) 113,647 1,799,473 2,170,564 780,791 1,617,255
Number of IPs that refer to domain (day) 17,941 9,150 7,138 17,895 5,887
Number of subnets that refer to domain (day) 12,343 7,227 5,622 11,686 4,712
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 270 97 77 208 34
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 2,836 897 984 6,239 590
Number of governmental and .gov - related domains that refer to domain (day) 11 14 9 14 3
Number of government and .gov - related external backlinks that link to domain (day) 131 199 189 38 5
The exact number of educational domains that refer to domain (day) 153 71 56 85 20
Number of Backlinks from .EDU Domains (Content Popularity) (day) 1,743 652 800 1,046 188
The exact number of government domains that refer to domain (day) 6 10 6 2 1
The exact number of government links that refer to domain (day) 117 125 174 4 1
Average number of outgoing links to unique domains for that domain (day) 0 1 0 1 2
The number of outgoing links for this domain (day) 1 1 1 1 5
Average number of internal links for domain (day) 28 63 5 59 30
Link Strength of Referring Domains (Content Popularity) (day) 60 53 53 57 51
Authority of Referring Domains (Content Popularity) (day) 60 33 37 29 38
TrustMetric value for domain (day) - Majestic metric 60 33 37 29 38

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Pluralsight | Unlimited Online Developer, IT and Creative Training
Desktop speed score 63
Mobile speed score 49
Mobile usability score 99
Number of all page resources 116
Number of static page resources 37
Number of JS page resources 40
Number of styles (CSS) page resources 5
Total request weight 21 kb
HTML response weight 133 kb
CSS response weight 602 kb
Images response weight 652 kb
JS response weight 1553 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://pluralsight.com/
http://www.pluralsight.com/
https://www.pluralsight.com/
Cache (desktop) by setting expiry date for
https://app-sj11.marketo.com/js/forms2/css/forms2-theme-plain.css
https://app-sj11.marketo.com/js/forms2/css/forms2.css
https://app-sj11.marketo.com/js/forms2/js/forms2.min.js
Cache (mobile) by setting expiry date for
https://app-sj11.marketo.com/js/forms2/css/forms2-theme-plain.css
https://app-sj11.marketo.com/js/forms2/css/forms2.css
https://app-sj11.marketo.com/js/forms2/js/forms2.min.js
Minify your CSS files (desktop)
https://scripts.demandbase.com/stylesheet.v2.css - 971B (26%)
Minify your CSS files (mobile)
https://scripts.demandbase.com/stylesheet.v2.css - 971B (26%)
Minify HTML files (desktop)
https://www.pluralsight.com/ - 2.3KiB (13%)
Minify HTML files (mobile)
https://www.pluralsight.com/ - 2.3KiB (13%)
Optimize image files (desktop)
https://www.pluralsight.com/content/pluralsight/en/jcr:content/main/generic_block/parsys/columns_copy/column-parsys-4/card/image-res.img.jpg/image.jpg - 82.4KiB (74%)
https://www.pluralsight.com/content/dam/pluralsight2/target/ps_skills--individual.jpg - 56.8KiB (82%)
https://www.pluralsight.com/content/pluralsight/en/jcr:content/main/generic_block/parsys/columns_copy/column-parsys-2/card/image-res.img.jpg/image.jpg - 16.8KiB (26%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 838.
  • The competing domain auth0.com has achieved a score of 725

Content

  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is getting started (based on first 10 subpages of examined domain).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "194:194".
  • The competitor splunk.com has achieved a value of 14 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • Competitor splunk.com has achieved a value of 63 for the metric:"Average number of internal links".
  • The competitor splunk.com has achieved a value of 53 for the metric: "Link power of the referring domains".

Social media

  • The domain splunk.com has a Linkedin account.
  • The main domain has a Google+ account.
  • The number of Twitter fans belonging to the competitor auth0.com tweet account is 21461 (since the last update).
  • The number of Twitter Following for the competitor auth0.com tweet account is 2581 (since the last update).
  • On Twitter, the main domain ha a favorites number of 41970 tweets.

Seo

  • The URL https://www.pluralsight.com/pricing occurs most frequently in the search engine results.
  • The main domain's best performing keyword is paths and it was found on the position 10
  • Of all the URLs found in the domain splunk.com, "https://www.splunk.com/de_de" is the most frequently found URL in the search results.
  • In the search engine rankings below, the average position for the competitor dev.to is: 58.
  • On average, the competitors get at least 190073 visitors per month from the search engine.

Server

  • The number of Javascript resources (on the homepage of the main domain) is 40 .
  • The page http://splunk.com/ has 2 unnecessary redirects until it shows a URL with content.
  • AJavascript on the competitor auth0.com hold 73% of all data transfers.
  • The server of the competitor splunk.com responded within0.29 seconds.
  • The number of Javascript resources (on the homepage of the competitor splunk.com) is 64 .