Mini
Content Marketing comparison of websites for placedestendances.com
placedestendances.com
fr.zalando.be
bonprix.fr
t-a-o.com
zalando-prive.fr
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | placedestendances.com | zalando-prive.fr | t-a-o.com | fr.zalando.be | bonprix.fr | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | 26900 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | placedestendances.com | zalando-prive.fr | t-a-o.com | fr.zalando.be | bonprix.fr |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 103,224 | 7,566 | 148,699 | 27,380 | 41,330 |
| Number of Referring Domains (Content Popularity) (day) | 2,121 | 799 | 1,737 | 492 | 1,421 |
| Number of URLs found in the index (day) | 539,269 | 6,530 | 106,041 | 2,935,036 | 125,540 |
| Number of IPs that refer to domain (day) | 1,280 | 356 | 1,080 | 310 | 857 |
| Number of subnets that refer to domain (day) | 891 | 288 | 910 | 262 | 630 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | x | x | x | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | x | x | x | x |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | x | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | x | x | x |
| The exact number of educational domains that refer to domain (day) | x | x | x | x | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | x | x | x | x |
| The exact number of government domains that refer to domain (day) | x | x | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 0 | 2 | 1 | 1 |
| The number of outgoing links for this domain (day) | 2 | 1 | 2 | 1 | 1 |
| Average number of internal links for domain (day) | 137 | 10 | 87 | 54 | 17 |
| Link Strength of Referring Domains (Content Popularity) (day) | 43 | 36 | 41 | 37 | 35 |
| Authority of Referring Domains (Content Popularity) (day) | 42 | 17 | 20 | 21 | 13 |
| TrustMetric value for domain (day) - Majestic metric | 42 | 17 | 20 | 21 | 13 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Soldes : Dernière démarque - Boutique en ligne : vêtement, chaussures, beauté | Place des Tendances |
|
| Desktop speed score | 67 |
|---|---|
| Mobile speed score | 36 |
| Mobile usability score | 91 |
| Number of all page resources | 82 |
| Number of static page resources | 47 |
| Number of JS page resources | 26 |
| Number of styles (CSS) page resources | 3 |
| Total request weight | 21 kb |
| HTML response weight | 196 kb |
| CSS response weight | 342 kb |
| Images response weight | 538 kb |
| JS response weight | 2263 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://placedestendances.com/
http://www.placedestendances.com/
https://www.placedestendances.com/fr/fr
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Cache (desktop) by setting expiry date for https://ea.placedestendances.com/A4941.js
https://www.google-analytics.com/analytics.js
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Cache (mobile) by setting expiry date for https://ea.placedestendances.com/N4941.js
https://www.google-analytics.com/analytics.js
|
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Minify HTML files (desktop) https://www.placedestendances.com/fr/fr - 3.1KiB (11%)
|
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Minify HTML files (mobile) https://m.placedestendances.com/fr/fr - 6.4KiB (17%)
|
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Minify JavaScript files (desktop) https://medias-cache.placedestendances.com/design/front_office/commun/js/jquery-migrate-1.4.1.js?170713ib27 - 3.2KiB (42%)
https://medias-cache.placedestendances.com/design/front_office/pdt/js/commun/AT/at_allEvents.js?170713ib27 - 581B (17%)
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Minify JavaScript files (mobile) https://medias-cache.placedestendances.com/design/front_office/commun/js/jquery-migrate-1.4.1.js?170713ib27 - 3.2KiB (42%)
https://medias-cache.placedestendances.com/design/front_office/pdt/js/commun/AT/at_allEvents.js?170713ib27 - 581B (17%)
|
|
Optimize image files (desktop) https://medias-cache.placedestendances.com/image/73/5/1464735.jpg - 69.8KiB (59%)
https://medias-cache.placedestendances.com/image/40/5/1453405.jpg - 39KiB (51%)
https://medias-cache.placedestendances.com/image/72/5/1464725.jpg - 37.2KiB (60%)
|
| The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile) |
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1993.
- The competing domain zalando-prive.fr has achieved a score of 1106
Content
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is avez déjà (based on first 10 subpages of examined domain).
- The word or combination of words with the worst "Count on Page" result is passe code (based first 10 subpages of the domain under investigation).
- The competitor "bonprix.fr" enables visitors to subscribe to their newsletter list.
- The term that appears on all competitors websites, but not on the website of the main domain, is adresse.
- Competitor t-a-o.com has achieved a value of 87 for the metric:"Average number of internal links".
Social media
- A link to Twitter has been found on the domain fr.zalando.be.
- 0% of this group of domains has a LinkedIn account.
- 20% of this group of domains has a Youtube account.
- The competitor bonprix.fr youtube account has reached a subscribers number of 9640 (since the last update)
- The number of Instagram followers, which belong to the main domain is 154255 (since the last update).
Seo
- The URL https://www.placedestendances.com/fr/fr/marques is the most common search engine result in our search engine rankings
- The main domain's best performing keyword is printemps and it was found on the position 5
- The main domain has a number of expected visitor coming from the search engine of 35708 per month (traffic).
- From this group of websites, the domain zalando-prive.fr has the best average position among in search engine rankings.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- The main domain has a number of pages indexed in the search engine of 105,000.
- The CSS of the competitor t-a-o.com website accounts for4% of all data transfers.
- Some links and buttons are too small and can cause problems for website visitors of the competitor t-a-o.com website.
- Javascript on the main domain hold 68% of all data transfers.
- The desktop version of the main domain received an Insights value of 67 for the performance.