Mini
Content Marketing comparison of websites for phaidon.com
travelandleisure.com
vocabulary.com
thehighline.org
phaidon.com
akispetretzikis.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | phaidon.com | vocabulary.com | travelandleisure.com | thehighline.org | akispetretzikis.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | phaidon.com | vocabulary.com | travelandleisure.com | thehighline.org | akispetretzikis.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 873,879 | 1,615,636 | 9,115,425 | 321,435 | 299,673 |
| Number of Referring Domains (Content Popularity) (day) | 12,237 | 24,009 | 48,969 | 14,563 | 1,107 |
| Number of URLs found in the index (day) | 151,601 | 503,182 | 513,749 | 814,346 | 58,807 |
| Number of IPs that refer to domain (day) | 8,989 | 19,365 | 32,976 | 10,074 | 913 |
| Number of subnets that refer to domain (day) | 6,242 | 13,317 | 19,911 | 7,169 | 751 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 124 | 548 | 330 | 113 | 2 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 528 | 9,260 | 4,262 | 736 | 3 |
| Number of governmental and .gov - related domains that refer to domain (day) | 3 | 32 | 245 | 11 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 10 | 426 | 481 | 34 | x |
| The exact number of educational domains that refer to domain (day) | 64 | 217 | 275 | 95 | 2 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 231 | 1,166 | 4,007 | 608 | 3 |
| The exact number of government domains that refer to domain (day) | x | 10 | 42 | 9 | x |
| The exact number of government links that refer to domain (day) | x | 76 | 159 | 32 | x |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 2 | 3 | 0 | 4 |
| The number of outgoing links for this domain (day) | 1 | 2 | 6 | 0 | 5 |
| Average number of internal links for domain (day) | 13 | 48 | 40 | 6 | 65 |
| Link Strength of Referring Domains (Content Popularity) (day) | 53 | 59 | 64 | 50 | 44 |
| Authority of Referring Domains (Content Popularity) (day) | 31 | 63 | 70 | 29 | 23 |
| TrustMetric value for domain (day) - Majestic metric | 31 | 63 | 70 | 29 | 23 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Home | Phaidon |
|
| Desktop speed score | 8 |
|---|---|
| Mobile speed score | 17 |
| Mobile usability score | 100 |
| Number of all page resources | 137 |
| Number of static page resources | 106 |
| Number of JS page resources | 32 |
| Number of styles (CSS) page resources | 15 |
| Total request weight | 22 kb |
| HTML response weight | 54 kb |
| CSS response weight | 240 kb |
| Images response weight | 7993 kb |
| JS response weight | 2006 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for http://fr.phaidon.com/_include/css/jquery.ratings.css
http://fr.phaidon.com/_include/css/responsive-tabs.css
http://fr.phaidon.com/_include/js/jquery.ratings.js
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Cache (mobile) by setting expiry date for http://fr.phaidon.com/_include/css/jquery.ratings.css
http://fr.phaidon.com/_include/css/responsive-tabs.css
http://fr.phaidon.com/_include/js/jquery.ratings.js
|
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Speed up server response time
Response time in 0.99 seconds
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Minify your CSS files (desktop) http://fr.phaidon.com/_include/css/content.css?31 - 2KiB (15%)
http://fr.phaidon.com/_include/css/layout.css?31 - 1.4KiB (17%)
http://fr.phaidon.com/_include/css/shop.css?31 - 662B (21%)
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Minify your CSS files (mobile) http://fr.phaidon.com/_include/css/content.css?31 - 2KiB (15%)
http://fr.phaidon.com/_include/css/layout.css?31 - 1.4KiB (17%)
http://fr.phaidon.com/_include/css/shop.css?31 - 662B (21%)
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Minify JavaScript files (desktop) http://fr.phaidon.com/_include/js/jquery.responsiveTabs.js - 2.6KiB (47%)
http://fr.phaidon.com/_include/js/v8.js - 724B (24%)
http://fr.phaidon.com/_include/js/common.js?1 - 622B (16%)
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Minify JavaScript files (mobile) http://fr.phaidon.com/_include/js/jquery.responsiveTabs.js - 2.6KiB (47%)
http://fr.phaidon.com/_include/js/v8.js - 724B (24%)
http://fr.phaidon.com/_include/js/common.js?1 - 622B (16%)
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Optimize image files (desktop) http://fr.phaidon.com/resource/bim-507-001.jpg - 2.7MiB (96%)
http://fr.phaidon.com/resource/frank-lloyd-wright-where-should-our-food-come-from.jpg - 698KiB (95%)
http://fr.phaidon.com/resource/cobe-pfa32.jpg - 435.5KiB (88%)
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Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 957.
- The competing domain akispetretzikis.com has achieved a score of 872
Content
- The word or combination of words with the best median result regarding the frequency on the competitors website is high (based on first 10 subpages of examined domain).
- Competitor akispetretzikis.com has reached a value of 1107 for the metric: "Number of referring domains (daily value)".
- The competitor travelandleisure.com has reached a value of 3 for the metric: "Average number of outgoing links to different domains".
- The value achieved for the metric: "Number of incoming backlinks (daily value)" is 873879.
- The achieved value for the metric: "Number of referring .EDU domains (daily value)" is 64 .
Social media
- On Facebook the main domain was categorized as "Media/News Company".
- 120% of this group of domains has a Twitter account.
- 20% of this group of domains has a Google+ account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- The number of Facebook fans belonging to the main domain facebook account is 43299 (since the last update).
Seo
- Of all the URLs found in the domain akispetretzikis.com, "https://akispetretzikis.com/categories/saltses-marinades/saltsa-tartar-kai-aggoyraki-pikles" is the most frequently found URL in the search results.
- The competitors (travelandleisure.com) best performing keyword is islands and it was found on the position 7
- In the search engine rankings below, the average position for the competitor thehighline.org is: 40.
- In the search engine rankings above, the average position of the main domain is: 68.
- The competing websites have an average search engine position of 287441 in our rankings.
Server
- The mobile version of the competitor vocabulary.com achieved 52 points for the server response and website loading times in the Google Insights test.
- The CSS file on the main domain http://fr.phaidon.com/_include/css/layout.css?31 could be compressed to save 17% - 1.4KiB kb.
- The entire HTML files of the main domain homepage weighs 54 kb.
- Graphic files (on the homepage of the main domain) have a size of 7993 kb.
- The competitor travelandleisure.com website could compress the JS file http://cdn-js.travelandleisure.com/sites/default/files/advagg_js/js__4uJNxpvsgNPpDTmVdBuSWnv0-8iObA7RmhbT4Un191s__xxV4bGr7Z9Rtv_z46rl3KtAzbJSrJ7NzuA_UN7QxSLQ__FRlJtr6Uxi7z8vdB8jTLF6E7skzvYIoTbzhSNe1nm5Q.js and save 622B kb (46%).