Mini
Content Marketing comparison of websites for penguin.com.au
goodreads.com
whsmith.co.uk
penguin.com.au
lithub.com
booktopia.com.au
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | penguin.com.au | goodreads.com | whsmith.co.uk | booktopia.com.au | lithub.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | 4015860 | x | x |
| Youtube subscribers | x | x | 8400 | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | 776 | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | penguin.com.au | goodreads.com | whsmith.co.uk | booktopia.com.au | lithub.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 579,334 | 277,903,829 | 1,681,130 | 1,801,382 | 625,731 |
| Number of Referring Domains (Content Popularity) (day) | 9,082 | 287,573 | 12,424 | 12,727 | 10,875 |
| Number of URLs found in the index (day) | 743,752 | 30,553,150 | 8,210,823 | 4,332,691 | 222,665 |
| Number of IPs that refer to domain (day) | 6,304 | 138,009 | 8,525 | 8,477 | 7,214 |
| Number of subnets that refer to domain (day) | 4,400 | 60,401 | 5,831 | 5,166 | 5,322 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 119 | 2,219 | 223 | 95 | 240 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 1,465 | 508,908 | 748 | 1,148 | 5,199 |
| Number of governmental and .gov - related domains that refer to domain (day) | 21 | 292 | 19 | 11 | 9 |
| Number of government and .gov - related external backlinks that link to domain (day) | 299 | 72,211 | 71 | 58 | 34 |
| The exact number of educational domains that refer to domain (day) | 32 | 1,216 | 81 | 11 | 209 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 87 | 197,692 | 226 | 31 | 4,993 |
| The exact number of government domains that refer to domain (day) | x | 146 | x | 1 | 6 |
| The exact number of government links that refer to domain (day) | x | 69,060 | x | 2 | 16 |
| Average number of outgoing links to unique domains for that domain (day) | 4 | 3 | 9 | 4 | 5 |
| The number of outgoing links for this domain (day) | 4 | 3 | 9 | 4 | 7 |
| Average number of internal links for domain (day) | 20 | 100 | 280 | 187 | 29 |
| Link Strength of Referring Domains (Content Popularity) (day) | 57 | 82 | 55 | 56 | 54 |
| Authority of Referring Domains (Content Popularity) (day) | 32 | 80 | 57 | 53 | 38 |
| TrustMetric value for domain (day) - Majestic metric | 32 | 80 | 57 | 53 | 38 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Penguin Books Australia |
|
| Desktop speed score | 55 |
|---|---|
| Mobile speed score | 44 |
| Mobile usability score | 100 |
| Number of all page resources | 101 |
| Number of static page resources | 65 |
| Number of JS page resources | 27 |
| Number of styles (CSS) page resources | 6 |
| Total request weight | 16 kb |
| HTML response weight | 262 kb |
| CSS response weight | 619 kb |
| Images response weight | 1144 kb |
| JS response weight | 3235 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://m.addthisedge.com/live/boost/ra-59544e94e7882c39/_ate.track.config_resp
https://s7.addthis.com/js/300/addthis_widget.js
https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js
|
|
Cache (mobile) by setting expiry date for https://m.addthisedge.com/live/boost/ra-59544e94e7882c39/_ate.track.config_resp
https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js
https://s7.addthis.com/js/300/addthis_widget.js
|
|
Minify HTML files (desktop) https://www.penguin.com.au/ - 1,007B (11%)
|
|
Minify HTML files (mobile) https://www.penguin.com.au/ - 1,008B (11%)
|
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Minify JavaScript files (desktop) https://connect.facebook.net/en_US/all.js - 670B (39%)
|
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Minify JavaScript files (mobile) https://connect.facebook.net/en_US/all.js - 669B (39%)
|
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Optimize image files (desktop) https://www.penguin.com.au/content/features/PRHWebsite_MarchHomepage_DaisyJones.jpg - 159.9KiB (78%)
https://www.penguin.com.au/content/features/march-campaign-autumn-reads_hero.jpg - 74.9KiB (29%)
https://cdn2.penguin.com.au/authors/400/81319nz.jpg - 54.7KiB (86%)
|
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1241.
- The competing domain goodreads.com has achieved a score of 2705
Content
- Competitor whsmith.co.uk has reached a value of 12424 for the metric: "Number of referring domains (daily value)".
- The competitor booktopia.com.au has achieved a value of 8477 for the metric: "Number of referring domains from different IPs (daily value)".
- Competitor whsmith.co.uk has achieved a value of 223 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
- The value achieved for the metric: "Number of referring domains (daily value)" is 9082.
- The value achieved for the metric: "Number of outgoing links" is 4 .
Social media
- The number of Facebook fans belonging to the main domain facebook account is 270132 (since the last update).
- The number of Twitter fans belonging to the main domain facebook account is 56485 (since the last update).
- The number of Instagram Following for the competitor whsmith.co.uk instagram account is 308 (since the last update).
- The number of YouTube views of the competitor whsmith.co.uk youtube account is 2561985 (since the last update).
- The competitor whsmith.co.uk youtube account has reached a subscribers number of 6290 (since the last update)
Seo
- Of all the URLs found in the domain booktopia.com.au, "https://www.booktopia.com.au/el-mito-tragico-de-laquo-el-angelus-de-millet-the-tragic-myth-of-laquo-the-angelus-by-millet-salvador-dali/book/9788483109342.html" is the most frequently found URL in the search results.
- This free report has been updated for the competitor lithub.com on 2020-02-10.
- The best position ever found for the competitor lithub.com was 2 and it was found the keyword :keyword.
- This free report has been updated for the main domain on 2020-02-01.
- The number of visitors from the search engine to the main domain is 0 per month.
Server
- The main domain size of the website should reach 91,000 pages.
- The entire HTML files of the competitor whsmith.co.uk homepage weighs 74 kb.
- The entire CSS files of the competitor whsmith.co.uk homepage weighs 93 kb.
- The entire CSS files of the main domain homepage weighs 619 kb.
- Some links and buttons are too small and can cause problems for website visitors of the competitor whsmith.co.uk website.