Mini Content Marketing comparison of websites for panerai.com

homedepot.com

75%
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linguee.com

31%
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wikitravel.org

24%
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panerai.com

11%

skagen.com

8%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric panerai.com linguee.com wikitravel.org homedepot.com skagen.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric panerai.com linguee.com wikitravel.org homedepot.com skagen.com
Number of Referring Backlinks (Content Popularity) (day) 161,282 292,682 14,631,509 20,614,504 52,164
Number of Referring Domains (Content Popularity) (day) 4,557 7,041 40,979 88,517 3,744
Number of URLs found in the index (day) 134,046 44,102 4,824,527 12,374,664 34,175
Number of IPs that refer to domain (day) 3,533 5,462 30,344 49,172 2,759
Number of subnets that refer to domain (day) 2,823 4,203 19,098 26,271 2,266
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1 121 593 380 2
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1 2,124 4,125 5,541 3
Number of governmental and .gov - related domains that refer to domain (day) x 11 44 117 1
Number of government and .gov - related external backlinks that link to domain (day) x 930 267 732 42
The exact number of educational domains that refer to domain (day) 1 74 268 347 1
Number of Backlinks from .EDU Domains (Content Popularity) (day) 1 621 2,118 5,347 2
The exact number of government domains that refer to domain (day) x 5 17 110 1
The exact number of government links that refer to domain (day) x 6 91 722 42
Average number of outgoing links to unique domains for that domain (day) 4 x 7 4 1
The number of outgoing links for this domain (day) 5 x 9 4 1
Average number of internal links for domain (day) 38 x 63 72 36
Link Strength of Referring Domains (Content Popularity) (day) 45 51 49 62 43
Authority of Referring Domains (Content Popularity) (day) 60 33 55 81 26
TrustMetric value for domain (day) - Majestic metric 60 33 55 81 26

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Panerai watches - Officine Panerai
Desktop speed score 40
Mobile speed score 45
Mobile usability score 85
Number of all page resources 60
Number of static page resources 28
Number of JS page resources 13
Number of styles (CSS) page resources 2
Total request weight 18 kb
HTML response weight 187 kb
CSS response weight 1145 kb
Images response weight 1923 kb
JS response weight 1114 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://panerai.com/
http://www.panerai.com/
http://www.panerai.com/en/home.html
Cache (desktop) by setting expiry date for
http://www.googletagmanager.com/gtm.js?id=GTM-NJSF4H&l=mediaDataLayer
http://www.googletagmanager.com/gtm.js?id=GTM-NQ3CHB
http://connect.facebook.net/en_US/fbevents.js
Cache (mobile) by setting expiry date for
http://www.googletagmanager.com/gtm.js?id=GTM-NJSF4H&l=mediaDataLayer
http://www.googletagmanager.com/gtm.js?id=GTM-NQ3CHB
http://connect.facebook.net/en_US/fbevents.js
Minify HTML files (desktop)
http://www.panerai.com/en/home.html - 3.1KiB (14%)
Minify HTML files (mobile)
http://www.panerai.com/en/home.html - 3.1KiB (14%)
Optimize image files (desktop)
http://www.panerai.com/content/dam/pan-assets/home-page-slider/Pam726_Visual_01_C-LAST.jpg - 707.5KiB (75%)
http://www.panerai.com/content/dam/pan-assets/home-page-slider/Pam616_Visual_01_3-2560x1030.jpg - 685.7KiB (76%)
http://www.panerai.com/content/dam-import/pan/7517/acba/1070860.png - 3KiB (28%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 378.
  • The competing domain homedepot.com has achieved a score of 2548

Content

  • The term privacy only appears on one competitor's website - wikitravel.org.
  • Competitor homedepot.com has achieved a value of 380 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
  • The competitor homedepot.com achieved a value of 5347 for the metric: "Number of backlinks from .EDU domains (daily value)".
  • Competitor homedepot.com has achieved a value of 722 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
  • The competitor homedepot.com has reached a value of 4 for the metric: "Average number of outgoing links to different domains".

Social media

  • The domain skagen.com has a Google+ account.
  • The domain skagen.com has an Instagram account.
  • The main domain category on Facebook is "Jewelry/Watches".
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Twitter tweets belonging to the competitor wikitravel.org tweet account is 2279 (since the last update).

Seo

  • The URL https://wikitravel.org/de/%C3%84gypten is the most frequent url in our search engine rankings, which belongs to the competitor wikitravel.org
  • In the search engine rankings below, the average position for the competitor linguee.com is: 42.
  • The main domain has a number of expected visitor coming from the search engine of 5424 per month (traffic).
  • The competing websites have an average search engine position of 20054723 in our rankings.
  • On average, the competitors get at least 40109447 visitors per month from the search engine.

Server

  • The CSS of the competitor linguee.com website accounts for6% of all data transfers.
  • The desktop version of the website homedepot.com had 54 points scored at Google Insights.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor homedepot.com website.
  • Title of the homepage for the main domain is Panerai watches - Officine Panerai .
  • Graphic files (on the homepage of the main domain) have a size of 1923 kb.