Mini Content Marketing comparison of websites for olx.co.ke

dailyinfo.co.uk

52%
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mudah.my

51%
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olx.co.ke

49%

olx.com.pk

38%
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cheki.co.ke

27%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric olx.co.ke mudah.my cheki.co.ke olx.com.pk dailyinfo.co.uk
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers 7590 x x x 152
Youtube comments x x x x x
Youtube videos 64 x x x 48

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric olx.co.ke mudah.my cheki.co.ke olx.com.pk dailyinfo.co.uk
Number of Referring Backlinks (Content Popularity) (day) 161,502 1,278,065 61,821 334,535 119,593
Number of Referring Domains (Content Popularity) (day) 1,126 3,193 790 2,382 2,035
Number of URLs found in the index (day) 1,154,297 2,575,203 25,881 684,612 810,703
Number of IPs that refer to domain (day) 681 2,369 435 1,774 1,480
Number of subnets that refer to domain (day) 590 1,814 369 1,484 1,198
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 2 15 x 3 34
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 5 584 x 18 504
Number of governmental and .gov - related domains that refer to domain (day) x 3 x 2 7
Number of government and .gov - related external backlinks that link to domain (day) x 6 x 2 1,487
The exact number of educational domains that refer to domain (day) 1 x x x 10
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2 x x x 21
The exact number of government domains that refer to domain (day) x x x 1 x
The exact number of government links that refer to domain (day) x x x 1 x
Average number of outgoing links to unique domains for that domain (day) 11 0 9 6 3
The number of outgoing links for this domain (day) 11 0 10 6 3
Average number of internal links for domain (day) 116 30 74 74 59
Link Strength of Referring Domains (Content Popularity) (day) 39 35 25 40 42
Authority of Referring Domains (Content Popularity) (day) 16 29 22 19 48
TrustMetric value for domain (day) - Majestic metric 16 29 22 19 48

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
OLX - Buy and Sell for free anywhere in Kenya with OLX online Classifieds
Desktop speed score 92
Mobile speed score 82
Mobile usability score 94
Number of all page resources 39
Number of static page resources 25
Number of JS page resources 19
Number of styles (CSS) page resources 2
Total request weight 6 kb
HTML response weight 244 kb
CSS response weight 260 kb
Images response weight 102 kb
JS response weight 1551 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://ninja.akamaized.net/ninja-panamera.js
https://baxter-cdn.production.olxssa.com/web/olxke.min.js
https://www.googletagservices.com/tag/js/gpt.js
Cache (mobile) by setting expiry date for
https://ninja.akamaized.net/ninja-panamera.js
https://baxter-cdn.production.olxssa.com/web/olxke.min.js
https://www.googletagservices.com/tag/js/gpt.js
Optimize image files (desktop)
https://www.olx.co.ke/assets/hero-bg-olx.c125ed06.jpg - 27.3KiB (42%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1927.
  • The competing domain dailyinfo.co.uk has achieved a score of 2057

Content

  • The most common term on the website is sale
  • The most common word or combination of words on the competitors Website: dailyinfo.co.uk is more details
  • The word or combination of words with the worst "Count on Page" result is some extra (based first 10 subpages of the domain under investigation).
  • The achieved value for the metric: "Number of referring domains from different IP C blocks" is 590 .
  • The value achieved for the metric: "Authority of the referring domains" is 16 .

Social media

  • The main domain has a Twitter account.
  • The number of instagram posts on the competitor mudah.my instagram account is 1467 (since the last update).
  • Number of Instagram followers, which belong to the competitor mudah.my has been 208736 since the last check.
  • The number of Instagram Following for the competitor mudah.my instagram account is 39 (since the last update).
  • The main domain has reached a youtube subscribers number of 2500 (since the last update).

Seo

  • The data of the search engine results was updated on the 2020-01-31 for the domain dailyinfo.co.uk.
  • The competitor olx.com.pk should get at least 0 visitors from the search engine per month.
  • The search engine rankings update for the main domain took place on 2019-05-30.
  • The number of visitors from the search engine to the main domain is 0 per month.
  • The average number of visitors expected from the search engine for the competitors websites is 151.

Server

  • It would be an advantage to compress the image at the competitor mudah.my website: http://www.mudah.my/img/App-Download-Banner-2017.png in order to 5.9KiB kb.
  • On the homepage, belonging to cheki.co.ke 3 CSS files can be identified.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor cheki.co.ke website.
  • The CSS of the main domain website accounts for12% of all data transfers.
  • Graphic files (on the homepage of the main domain) have a size of 102 kb.