Mini
Content Marketing comparison of websites for odt.co.nz
standard.co.uk
theguardian.com
metservice.com
thelocal.ch
odt.co.nz
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | odt.co.nz | thelocal.ch | theguardian.com | standard.co.uk | metservice.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | odt.co.nz | thelocal.ch | theguardian.com | standard.co.uk | metservice.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 2,452,155 | 715,124 | 247,407,602 | 9,600,128 | 2,351,035 |
| Number of Referring Domains (Content Popularity) (day) | 13,805 | 7,608 | 726,461 | 92,895 | 4,852 |
| Number of URLs found in the index (day) | 364,900 | 123,180 | 7,349,878 | 1,271,511 | 34,245 |
| Number of IPs that refer to domain (day) | 10,181 | 5,820 | 323,779 | 57,936 | 3,290 |
| Number of subnets that refer to domain (day) | 7,177 | 4,522 | 118,839 | 31,804 | 2,537 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 120 | 26 | 4,007 | 505 | 41 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 5,014 | 76 | 566,317 | 9,479 | 485 |
| Number of governmental and .gov - related domains that refer to domain (day) | 12 | 3 | 900 | 69 | 22 |
| Number of government and .gov - related external backlinks that link to domain (day) | 33 | 3 | 16,466 | 477 | 231 |
| The exact number of educational domains that refer to domain (day) | 55 | 18 | 1,583 | 154 | 15 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 1,670 | 50 | 183,341 | 1,002 | 334 |
| The exact number of government domains that refer to domain (day) | 3 | 1 | 201 | 12 | 2 |
| The exact number of government links that refer to domain (day) | 8 | 1 | 4,041 | 34 | 35 |
| Average number of outgoing links to unique domains for that domain (day) | 16 | 6 | 1 | 0 | 0 |
| The number of outgoing links for this domain (day) | 19 | 13 | 2 | 1 | 0 |
| Average number of internal links for domain (day) | 107 | 16 | 6 | 56 | 58 |
| Link Strength of Referring Domains (Content Popularity) (day) | 54 | 50 | 90 | 67 | 48 |
| Authority of Referring Domains (Content Popularity) (day) | 56 | 35 | 83 | 61 | 55 |
| TrustMetric value for domain (day) - Majestic metric | 56 | 35 | 83 | 61 | 55 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 342.
- The competing domain metservice.com has achieved a score of 610
Content
- The term standard only occurs on the standard.co.uk website and not on the website of the main domain.
- The term that appears on all competitors websites, but not on the website of the main domain, is visit.
- Competitor standard.co.uk has reached a value of 92895 for the metric: "Number of referring domains (daily value)".
- The competitor standard.co.uk has achieved a value of 31804 for the metric: "Number of referring domains from different IP C blocks".
- Competitor standard.co.uk has achieved a value of 477 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
Social media
- The domain metservice.com was defined as category: Public & Government Service on Facebook.
- 0% of this group of domains has a LinkedIn account.
- 0% of this group of domains has a Youtube account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- On Facebook, the main domain is followed by 67264 fans.
Seo
- This free report has been updated for the competitor thelocal.ch on 2020-02-09.
- The average position in the search engine rankings for the website theguardian.com is 52.
- The competitor metservice.com should get at least 8581765 visitors from the search engine per month.
- The competing websites have an average search engine position of 4860546 in our rankings.
- The average number of visitors expected from the search engine for the competitors websites is 9721092.
Server
- The main domain has a number of pages indexed in the search engine of 233,000.
- On the homepage, belonging to metservice.com 7 CSS files can be identified.
- The entire CSS files of the competitor theguardian.com homepage weighs 258 kb.
- Some links and buttons are too small and can cause problems for website visitors of the competitor standard.co.uk website.
- The compression of the HTML together with INLINE CSS and JS enables the competitor theguardian.com website to save 860B kb each time the page is loaded.