Mini
Content Marketing comparison of websites for odlo.com
yoox.com
eu.puma.com
dosenbach.ch
odlo.com
adidas.ch
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | odlo.com | adidas.ch | dosenbach.ch | yoox.com | eu.puma.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | odlo.com | adidas.ch | dosenbach.ch | yoox.com | eu.puma.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 427,414 | 127,328 | 396,104 | 2,370,543 | 1,655,539 |
| Number of Referring Domains (Content Popularity) (day) | 2,617 | 533 | 1,178 | 15,273 | 3,752 |
| Number of URLs found in the index (day) | 621,354 | 275,621 | 13,126,753 | 2,094,345 | 813,037 |
| Number of IPs that refer to domain (day) | 1,856 | 437 | 674 | 11,285 | 2,833 |
| Number of subnets that refer to domain (day) | 1,546 | 370 | 568 | 7,646 | 2,256 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 1 | x | 3 | 8 | 2 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 1 | x | 12 | 14 | 6 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | x | 5 | 1 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | x | 7 | 2 |
| The exact number of educational domains that refer to domain (day) | x | x | x | 5 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | x | x | 10 | x |
| The exact number of government domains that refer to domain (day) | x | x | x | 3 | x |
| The exact number of government links that refer to domain (day) | x | x | x | 4 | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 3 | 1 | 0 | 1 |
| The number of outgoing links for this domain (day) | 0 | 4 | 7 | 0 | 1 |
| Average number of internal links for domain (day) | 38 | 192 | 64 | 126 | 205 |
| Link Strength of Referring Domains (Content Popularity) (day) | 42 | 29 | 35 | 51 | 47 |
| Authority of Referring Domains (Content Popularity) (day) | 55 | 26 | 42 | 69 | 46 |
| TrustMetric value for domain (day) - Majestic metric | 55 | 26 | 42 | 69 | 46 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title ODLO Online Shop |
|
| Desktop speed score | 87 |
|---|---|
| Mobile speed score | 69 |
| Mobile usability score | 100 |
| Number of all page resources | 17 |
| Number of static page resources | 11 |
| Number of JS page resources | 7 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 2 kb |
| HTML response weight | 35 kb |
| CSS response weight | 406 kb |
| Images response weight | 543 kb |
| JS response weight | 685 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://connect.nosto.com/include/magento-odo-de
https://connect.facebook.net/en_US/fbds.js
https://maps.googleapis.com/maps/api/js?key=AIzaSyBKXSWvF03_pNcokvbIyd6LRbLPGCVSJwI&libraries=places&language=de
|
|
Cache (mobile) by setting expiry date for https://connect.nosto.com/include/magento-odo-de
https://connect.facebook.net/en_US/fbds.js
https://maps.googleapis.com/maps/api/js?key=AIzaSyBKXSWvF03_pNcokvbIyd6LRbLPGCVSJwI&libraries=places&language=de
|
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Speed up server response time
Response time in 0.25 seconds
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Minify your CSS files (desktop) https://odlo.com/media/css_secure/0fa5fb177757f7157e1ec35734c5a84f.css?14072017 - 6.6KiB (11%)
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Minify your CSS files (mobile) https://odlo.com/media/css_secure/0fa5fb177757f7157e1ec35734c5a84f.css?14072017 - 6.6KiB (11%)
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Minify HTML files (desktop) https://odlo.com/ - 1.2KiB (14%)
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Minify HTML files (mobile) https://odlo.com/ - 1.2KiB (14%)
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Minify JavaScript files (desktop) https://connect.facebook.net/en_US/fbds.js - 696B (33%)
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Minify JavaScript files (mobile) https://connect.facebook.net/en_US/fbds.js - 696B (33%)
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Optimize image files (desktop) https://odlo.com/skin/frontend/odlo/default/images/storeswitcher/odlo-bigger-logo.jpg - 3.3KiB (48%)
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Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 677.
- The competing domain dosenbach.ch has achieved a score of 685
Content
- The word or combination of words with the best median result regarding the frequency is odlo (based on first 10 subpages of examined domain).
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "219:219".
- Competitor yoox.com has reached a value of 2094345 for the metric: "Number of URLs found in the index (daily value)".
- The competitor yoox.com has achieved a value of 14 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
- Competitor yoox.com has achieved a value of 126 for the metric:"Average number of internal links".
Social media
- The domain eu.puma.com has a Twitter account.
- A link to Instagram was found on the competitors website yoox.com.
- A link to Youtube was found on the domain eu.puma.com.
- 20% of this group of domains has a Google+ account.
- 60% of this group of domains has a Instagram account.
Seo
- The competitors (dosenbach.ch) best performing keyword is hausschuh and it was found on the position 1
- This free report has been updated for the main domain on 2020-02-09.
- The main domain has a number of expected visitor coming from the search engine of 119114 per month (traffic).
- From this group of websites, the domain dosenbach.ch has the best average position among in search engine rankings.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- The competitor dosenbach.ch has a number of pages indexed in the search engine of 0.
- The competitor adidas.ch website could compress the JS file http://demandware.edgesuite.net/aagl_prd/on/demandware.static/Sites-adidas-CH-Site/-/de_CH/v1498549438898/js/vendor/web-event.js and save 2.4KiB kb (32%).
- The version for smartphones and tablets of the competitor adidas.ch has achieved 98 points for user-experience (how user-friendly a website is).
- The server of the main domain responded within0.25 seconds.
- The mobile website of the main domain got a score of 69/100 points for the loading times.