Mini Content Marketing comparison of websites for nps.gov

nps.gov

100%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric nps.gov
Twitter followers x
Twitter following (account is following) x
Twitter likes x
Instagram followers x
Instagram following (account is following) x
Youtube subscribers x
Youtube comments x
Youtube videos x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric nps.gov
Number of Referring Backlinks (Content Popularity) (day) 31,281,438
Number of Referring Domains (Content Popularity) (day) 196,189
Number of URLs found in the index (day) 1,426,021
Number of IPs that refer to domain (day) 100,007
Number of subnets that refer to domain (day) 47,120
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1,926
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 104,837
Number of governmental and .gov - related domains that refer to domain (day) 932
Number of government and .gov - related external backlinks that link to domain (day) 1,400,446
The exact number of educational domains that refer to domain (day) 1,644
Number of Backlinks from .EDU Domains (Content Popularity) (day) 102,275
The exact number of government domains that refer to domain (day) 864
The exact number of government links that refer to domain (day) 1,399,407
Average number of outgoing links to unique domains for that domain (day) 7
The number of outgoing links for this domain (day) 9
Average number of internal links for domain (day) 23
Link Strength of Referring Domains (Content Popularity) (day) 74
Authority of Referring Domains (Content Popularity) (day) 92
TrustMetric value for domain (day) - Majestic metric 92

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
NPS.gov Homepage (U.S. National Park Service)
Desktop speed score 49
Mobile speed score 37
Mobile usability score 98
Number of all page resources 72
Number of static page resources 45
Number of JS page resources 26
Number of styles (CSS) page resources 9
Total request weight 8 kb
HTML response weight 78 kb
CSS response weight 482 kb
Images response weight 2119 kb
JS response weight 1043 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://nps.gov/
https://nps.gov/
https://www.nps.gov/
https://www.nps.gov/index.htm
Cache (desktop) by setting expiry date for
https://www.nps.gov/ADF/thirdParty/jquery/cookie/jquery.cookie.js
https://www.nps.gov/ADF/thirdParty/jquery/jquery-1.12.js
https://www.nps.gov/common/commonspot/templates/assets/css/commonspotRTE.css
Cache (mobile) by setting expiry date for
https://www.nps.gov/ADF/thirdParty/jquery/cookie/jquery.cookie.js
https://www.nps.gov/ADF/thirdParty/jquery/jquery-1.12.js
https://www.nps.gov/common/commonspot/templates/assets/css/commonspotRTE.css
Speed up server response time
Response time in 1.7 seconds
Minify your CSS files (desktop)
https://www.nps.gov/commonspot/commonspot.css - 1.3KiB (27%)
https://www.nps.gov/common/commonspot/templates/assets/css/redesign.css - 1.1KiB (27%)
https://www.nps.gov/common/commonspot/templates/assetsCT/ctExtraStyles.css - 938B (41%)
Minify your CSS files (mobile)
https://www.nps.gov/commonspot/commonspot.css - 1.3KiB (27%)
https://www.nps.gov/common/commonspot/templates/assets/css/redesign.css - 1.1KiB (27%)
https://www.nps.gov/common/commonspot/templates/assetsCT/ctExtraStyles.css - 938B (41%)
Minify HTML files (desktop)
https://www.nps.gov/index.htm - 1.4KiB (13%)
Minify HTML files (mobile)
https://www.nps.gov/index.htm - 1.4KiB (13%)
Minify JavaScript files (desktop)
https://www.nps.gov/commonspot/javascript/util.js - 9.2KiB (47%)
https://www.nps.gov/commonspot/javascript/lightbox/lightbox.js - 6.5KiB (39%)
https://www.nps.gov/common/commonspot/templates/assets/libs/jquery.magnific-popup/jquery.magnific-popup.js - 5.1KiB (37%)
Minify JavaScript files (mobile)
https://www.nps.gov/commonspot/javascript/util.js - 9.2KiB (47%)
https://www.nps.gov/commonspot/javascript/lightbox/lightbox.js - 6.5KiB (39%)
https://www.nps.gov/common/commonspot/templates/assets/libs/jquery.magnific-popup/jquery.magnific-popup.js - 5.1KiB (37%)
Optimize image files (desktop)
https://www.nps.gov/common/commonspot/templates/images/promos/GLAC1_Sunset_TimRains_960.jpg - 85.1KiB (58%)
https://www.nps.gov/common/uploads/hero_home/pwr/promo/94C7C88F-1DD8-B71B-0B505C6C864D0693.jpg?width=2400&height=700&mode=crop&quality=90 - 48.1KiB (14%)
https://www.nps.gov/common/uploads/hero_home/pwr/promo/94C7C88F-1DD8-B71B-0B505C6C864D0693.jpg?width=1200&height=350&mode=crop&quality=90 - 19.2KiB (16%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1170.

Social media

  • 0% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.

Seo

  • The URL https://www.nps.gov/havo/planyourvisit/lava2.htm occurs most frequently in the search engine results.
  • This free report has been updated for the main domain on 2019-04-16.
  • The best position ever found for the main domain was 7 and it was found the keyword :keyword.
  • The average position in the search engine rankings for the main domain is 55.
  • The main domain has a number of expected visitor coming from the search engine of 192054 per month (traffic).

Server

  • The page http://nps.gov/ has 3 unnecessary redirects until it shows a URL with content.
  • The server of the main domain responded within1.7 seconds.
  • The desktop version of the main domain received an Insights value of 49 for the performance.
  • The HTML script of the main domain weighs 1043 kb.
  • The version for smartphones and tablets of the main domain has achieved 98 points for user-experience (how user-friendly a website is).