Mini Content Marketing comparison of websites for northumbria.ac.uk

ncl.ac.uk

65%
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port.ac.uk

49%
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northumbria.ac.uk

41%

napier.ac.uk

34%
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roehampton.ac.uk

33%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric northumbria.ac.uk ncl.ac.uk port.ac.uk roehampton.ac.uk napier.ac.uk
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric northumbria.ac.uk ncl.ac.uk port.ac.uk roehampton.ac.uk napier.ac.uk
Number of Referring Backlinks (Content Popularity) (day) 1,250,040 11,454,063 1,903,044 204,529 1,165,833
Number of Referring Domains (Content Popularity) (day) 10,886 36,431 13,734 5,711 9,643
Number of URLs found in the index (day) 639,829 1,062,852 2,428,337 309,945 2,256,515
Number of IPs that refer to domain (day) 8,605 27,046 10,704 4,316 7,654
Number of subnets that refer to domain (day) 6,815 19,022 8,246 3,551 5,941
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 670 1,586 684 394 591
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 23,710 4,866,033 854,849 33,223 18,030
Number of governmental and .gov - related domains that refer to domain (day) 30 106 58 11 26
Number of government and .gov - related external backlinks that link to domain (day) 130 1,166 316 1,832 154
The exact number of educational domains that refer to domain (day) 142 476 181 116 162
Number of Backlinks from .EDU Domains (Content Popularity) (day) 725 24,190 2,507 2,123 1,372
The exact number of government domains that refer to domain (day) 3 19 10 x 3
The exact number of government links that refer to domain (day) 10 104 75 x 4
Average number of outgoing links to unique domains for that domain (day) 3 1 0 1 0
The number of outgoing links for this domain (day) 4 2 0 1 0
Average number of internal links for domain (day) 104 20 3 25 2
Link Strength of Referring Domains (Content Popularity) (day) 54 63 54 46 49
Authority of Referring Domains (Content Popularity) (day) 51 73 69 58 64
TrustMetric value for domain (day) - Majestic metric 51 73 69 58 64

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Northumbria University | Newcastle upon Tyne | Study in the Best Student City
Desktop speed score 41
Mobile speed score 34
Mobile usability score 100
Number of all page resources 103
Number of static page resources 61
Number of JS page resources 28
Number of styles (CSS) page resources 6
Total request weight 24 kb
HTML response weight 221 kb
CSS response weight 508 kb
Images response weight 1358 kb
JS response weight 1826 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://snap.licdn.com/li.lms-analytics/insight.min.js
https://www.northumbria.ac.uk/Common/scripts/jquery.fitvids.js
https://www.northumbria.ac.uk/common/images/cookie-close.png
Cache (mobile) by setting expiry date for
https://snap.licdn.com/li.lms-analytics/insight.min.js
https://www.northumbria.ac.uk/Common/scripts/jquery.fitvids.js
https://www.northumbria.ac.uk/common/images/2x/back-to-top-white.png
Speed up server response time
Response time in 0.22 seconds
Minify HTML files (desktop)
https://www.northumbria.ac.uk/ - 75.5KiB (50%)
Minify HTML files (mobile)
https://www.northumbria.ac.uk/ - 75.5KiB (50%)
Minify JavaScript files (desktop)
https://www.northumbria.ac.uk/Common/scripts/jquery.fitvids.js - 585B (22%)
Minify JavaScript files (mobile)
https://www.northumbria.ac.uk/Common/scripts/jquery.fitvids.js - 585B (22%)
Optimize image files (desktop)
https://www.northumbria.ac.uk/-/media/clearing_experience3.jpg - 448.3KiB (81%)
https://www.northumbria.ac.uk/-/media/corporate-website/images/homepage/2017/pods/standard/collaboration.jpg - 48.4KiB (62%)
https://www.northumbria.ac.uk/-/media/corporate-website/new-sitecore-gallery/home-page/hero-banners/meet-us-in-your-country.jpg - 26.7KiB (25%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1447.
  • The competing domain roehampton.ac.uk has achieved a score of 1162

Content

  • For the popular word years, this would be a similar word combination: years full, years with, years part
  • The achieved value for the metric: "Number of URLs found in the index (daily value)" is 639829.
  • The achieved value for the metric: "Number of backlinks from .EDU similar to .EDU domains (daily value)" is 23710 .
  • The value achieved for the metric: "Link power of the referring domains" is 54 .
  • The competitor napier.ac.uk achieved a value of 64 for the metric: "Authority of the referring domains".

Social media

  • The domain ncl.ac.uk has a Twitter account.
  • A link to Instagram was found on the main domain.
  • 20% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.

Seo

  • The main domain's best performing keyword is pesce and it was found on the position 16
  • Of all the URLs found in the domain roehampton.ac.uk, "https://www.roehampton.ac.uk/undergraduate-courses/journalism/" is the most frequently found URL in the search results.
  • This free report has been updated for the competitor ncl.ac.uk on 2020-02-12.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • On average, the competitors get at least 9987 visitors per month from the search engine.

Server

  • The main domain has a number of pages indexed in the search engine of 58,400.
  • Javascript on the main domain hold 47% of all data transfers.
  • Title of the homepage for the main domain is Northumbria University | Newcastle upon Tyne | Study in the Best Student City .
  • The CSS of the competitor ncl.ac.uk website accounts for9% of all data transfers.
  • When the homepage of the competitor port.ac.uk is loaded once, 102 objects are downloaded (files, JS scripts, etc.).