Mini
Content Marketing comparison of websites for nivalink.com
makemytrip.com
yatra.com
travelguru.com
nivalink.com
airbnb.co.in
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | nivalink.com | makemytrip.com | yatra.com | airbnb.co.in | travelguru.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | 1087129 |
| Youtube subscribers | x | x | x | x | 686 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | 245 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | nivalink.com | makemytrip.com | yatra.com | airbnb.co.in | travelguru.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 9,823 | 1,437,895 | 2,398,515 | 83,320 | 1,122,119 |
| Number of Referring Domains (Content Popularity) (day) | 1,200 | 8,204 | 6,829 | 1,940 | 1,526 |
| Number of URLs found in the index (day) | 111,023 | 2,749,391 | 3,006,750 | 798,184 | 985,993 |
| Number of IPs that refer to domain (day) | 824 | 6,520 | 4,844 | 1,622 | 1,006 |
| Number of subnets that refer to domain (day) | 703 | 4,622 | 3,247 | 1,277 | 860 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 1 | 57 | 28 | 4 | 12 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 1 | 2,365 | 156 | 6 | 22 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 13 | 5 | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 33 | 12 | x | x |
| The exact number of educational domains that refer to domain (day) | x | 24 | 6 | 2 | 5 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | 151 | 8 | 3 | 7 |
| The exact number of government domains that refer to domain (day) | x | 1 | x | x | x |
| The exact number of government links that refer to domain (day) | x | 1 | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 2 | 7 | 1 | 3 |
| The number of outgoing links for this domain (day) | 3 | 4 | 8 | 1 | 6 |
| Average number of internal links for domain (day) | 19 | 64 | 126 | 18 | 130 |
| Link Strength of Referring Domains (Content Popularity) (day) | 38 | 49 | 45 | 34 | 43 |
| Authority of Referring Domains (Content Popularity) (day) | 39 | 40 | 25 | 20 | 22 |
| TrustMetric value for domain (day) - Majestic metric | 39 | 40 | 25 | 20 | 22 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Nivalink - Weekend Getaways - Group Getaways - Holidays - International Travel |
|
| Desktop speed score | 62 |
|---|---|
| Mobile speed score | 57 |
| Mobile usability score | 86 |
| Number of all page resources | 139 |
| Number of static page resources | 110 |
| Number of JS page resources | 29 |
| Number of styles (CSS) page resources | 10 |
| Total request weight | 13 kb |
| HTML response weight | 1156 kb |
| CSS response weight | 1329 kb |
| Images response weight | 9756 kb |
| JS response weight | 1608 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://connect.facebook.net/en_US/all.js
https://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/1872410462996546?v=2.8.45&r=stable
|
|
Cache (mobile) by setting expiry date for http://connect.facebook.net/en_US/all.js
https://connect.facebook.net/signals/config/1872410462996546?v=2.8.45&r=stable
http://www.google-analytics.com/plugins/ga/inpage_linkid.js
|
|
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
|
|
Minify your CSS files (desktop) http://www.nivalink.com/Includes/css/bootstrap.css - 126.9KiB (87%)
http://www.nivalink.com/Includes/css/main.css - 59.5KiB (74%)
http://www.nivalink.com/Includes/css/font-awesome.css - 12.9KiB (65%)
|
|
Minify your CSS files (mobile) http://www.nivalink.com/Includes/css/bootstrap.css - 126.9KiB (87%)
http://www.nivalink.com/Includes/css/main.css - 59.5KiB (74%)
http://www.nivalink.com/Includes/css/font-awesome.css - 12.9KiB (65%)
|
|
Minify JavaScript files (desktop) http://www.nivalink.com/Includes/js/jquery.js - 37.5KiB (50%)
http://www.nivalink.com/Includes/js/jsrender.js - 9.2KiB (54%)
http://www.nivalink.com/Includes/js/lt-ie-9.js - 4.5KiB (40%)
|
|
Minify JavaScript files (mobile) http://www.nivalink.com/Includes/js/jquery.js - 37.5KiB (50%)
http://www.nivalink.com/Includes/js/jsrender.js - 9.2KiB (54%)
http://www.nivalink.com/Includes/js/lt-ie-9.js - 4.5KiB (40%)
|
|
Optimize image files (desktop) http://www.nivalink.com/Includes/images/WelcomeIMG.jpg - 34.5KiB (49%)
http://www.nivalink.com/hotelimages/uploads/73020131058543051517.jpg - 6.4KiB (23%)
http://www.nivalink.com/Includes/images/header-bg.jpg - 6.3KiB (70%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 868.
- The competing domain yatra.com has achieved a score of 2255
Content
- The word or combination of words with the worst "Count on Page" result on the competitors website is options available (based first 10 subpages of the domain under investigation).
- Competitor travelguru.com has achieved a value of 130 for the metric:"Average number of internal links".
- The value achieved for the metric: "Number of incoming backlinks (daily value)" is 9823.
- The value achieved for the metric: "Number of referring domains (daily value)" is 1200.
- The value achieved for the metric: "Link power of the referring domains" is 38 .
Social media
- A link to Twitter has been found on the domain travelguru.com.
- A link to Instagram was found on the competitors website travelguru.com.
- 40% of this group of domains has a Google+ account.
- The number of Twitter tweets belonging to the competitor travelguru.com tweet account is 2701 (since the last update).
- Number of Instagram followers, which belong to the competitor yatra.com has been 4279 since the last check.
Seo
- Of all the URLs found in the domain travelguru.com, "https://www.travelguru.com/hotels/hotels-in-bundi" is the most frequently found URL in the search results.
- The data of the search engine results was updated on the 2018-02-25 for the domain travelguru.com.
- The competitors (airbnb.co.in) best performing keyword is gemütliches and it was found on the position 20
- The number of visitors from the search engine to the main domain is 0 per month.
- The competing websites have an average search engine position of 261154 in our rankings.
Server
- AJavascript on the competitor makemytrip.com hold 79% of all data transfers.
- Static objects of the competitor makemytrip.com are numerous and https://connect.facebook.net/en_US/sdk.js, https://ssl.widgets.webengage.com/js/webengage-min-v-6.0.js could have information about their expiry date and be loaded from the cache of the browser.
- The number of static elements on the makemytrip.com page is 28.
- On the homepage of the main domain 10 CSS files can be identified.
- The version for smartphones and tablets of the main domain has achieved 86 points for user-experience (how user-friendly a website is).