Mini
Content Marketing comparison of websites for niche-beauty.com
ludwigbeck.de
ausliebezumduft.de
dergepflegtemann.de
kiehls.de
niche-beauty.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | niche-beauty.com | kiehls.de | ausliebezumduft.de | ludwigbeck.de | dergepflegtemann.de | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | niche-beauty.com | kiehls.de | ausliebezumduft.de | ludwigbeck.de | dergepflegtemann.de |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 13,891 | 960,414 | 59,680 | 19,598 | 3,969 |
| Number of Referring Domains (Content Popularity) (day) | 1,047 | 464 | 1,185 | 1,850 | 630 |
| Number of URLs found in the index (day) | 107,611 | 9,095 | 6,900 | 320,412 | 176,987 |
| Number of IPs that refer to domain (day) | 644 | 405 | 800 | 1,287 | 299 |
| Number of subnets that refer to domain (day) | 495 | 328 | 710 | 972 | 267 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | x | x | 2 | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | x | x | 2 | x |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | x | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | x | x | x |
| The exact number of educational domains that refer to domain (day) | x | x | x | 2 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | x | x | 2 | x |
| The exact number of government domains that refer to domain (day) | x | x | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 17 | 0 | 1 | 0 |
| The number of outgoing links for this domain (day) | 3 | 19 | 0 | 1 | 0 |
| Average number of internal links for domain (day) | 315 | 45 | 1 | 50 | 294 |
| Link Strength of Referring Domains (Content Popularity) (day) | 39 | 34 | 18 | 42 | 34 |
| Authority of Referring Domains (Content Popularity) (day) | 16 | 16 | 14 | 51 | 43 |
| TrustMetric value for domain (day) - Majestic metric | 16 | 16 | 14 | 51 | 43 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Niche Beauty - Strictly selective, strictly luxury - Luxuriöse Kosmetik, exklusives Makeup und erlesene Düfte. |
|
| Desktop speed score | 43 |
|---|---|
| Mobile speed score | 53 |
| Mobile usability score | 99 |
| Number of all page resources | 190 |
| Number of static page resources | 121 |
| Number of JS page resources | 25 |
| Number of styles (CSS) page resources | 7 |
| Total request weight | 31 kb |
| HTML response weight | 230 kb |
| CSS response weight | 820 kb |
| Images response weight | 2584 kb |
| JS response weight | 742 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://crm.niche-beauty.com/analytics.js
https://imagesrv.adition.com/1x1.gif
https://assets.pinterest.com/js/pinit_main.js?0.6481027095578611
|
|
Cache (mobile) by setting expiry date for https://crm.niche-beauty.com/analytics.js
https://assets.pinterest.com/js/pinit_main.js?0.6481027095578611
https://assets.pinterest.com/js/pinit.js
|
|
Speed up server response time
Response time in 1.3 seconds
|
|
Optimize image files (desktop) https://www.niche-beauty.com/useruploads/images/startseite/banner_links_oben_en.jpg - 169.9KiB (88%)
https://www.niche-beauty.com/SyMedien/de/2130_slider_rodial_web1.jpg - 166.6KiB (93%)
https://www.niche-beauty.com/useruploads/images/startseite/Banner_links_unten_summersale.jpg - 160.9KiB (92%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 943.
- The competing domain kiehls.de has achieved a score of 1013
Content
- The most common word or combination of words on the competitors Website: kiehls.de is euro
- The word or combination of words with the lowest median result regarding the frequency is kjaer weis (based on first 10 subpages of examined domain).
- Competitor ludwigbeck.de has reached a value of 320412 for the metric: "Number of URLs found in the index (daily value)".
- The value achieved for the metric: "Number of referring domains (daily value)" is 1047.
- The achieved value for the metric: "Number of referring domains from different IP C blocks" is 495 .
Social media
- On Facebook the main domain was categorized as "Beauty Supplier".
- 0% of this group of domains has a LinkedIn account.
- 0% of this group of domains has a Youtube account.
- The number of Twitter tweets belonging to the competitor ausliebezumduft.de tweet account is 5161 (since the last update).
- The number of Twitter favorites for the competitor ausliebezumduft.de tweet account is 506 (since the last update).
Seo
- The competitor ausliebezumduft.de should get at least 71179 visitors from the search engine per month.
- The URL https://www.niche-beauty.com/de-de/marken/grown-alchemist-288 is the most common search engine result in our search engine rankings
- This free report has been updated for the main domain on 2020-02-09.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The average number of visitors expected from the search engine for the competitors websites is 51633.
Server
- The main domain has a number of pages indexed in the search engine of 6,970.
- Static objects of the competitor dergepflegtemann.de are numerous and https://www.dergepflegtemann.de/themes/Frontend/FlowGrid/frontend/_public/src/fonts/3dac71eb-afa7-4c80-97f0-599202772905.woff2, https://static.hotjar.com/c/hotjar-391400.js?sv=5, https://www.googletagmanager.com/gtm.js?id=GTM-KJN8JQ, https://connect.facebook.net/en_US/fbevents.js could have information about their expiry date and be loaded from the cache of the browser.
- It would be an advantage to compress the image at the competitor kiehls.de website: http://www.kiehls.de/media/image/thumbnail/S0062301_285x255.jpg in order to 2.2KiB kb.
- The competitor's ausliebezumduft.de meta title is: Aus Liebe zum Duft® - Exklusive Parfums und beste Kosmetik .
- Graphic files (on the homepage of the competitor ludwigbeck.de) have a size of 1431 kb.