Mini Content Marketing comparison of websites for nfb.org

aom.org

68%
Change competitor

americanbar.org

39%
Change competitor

nfb.org

21%

cec.sped.org

17%
Change competitor

learnnc.org

14%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric nfb.org americanbar.org cec.sped.org learnnc.org aom.org
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric nfb.org americanbar.org cec.sped.org learnnc.org aom.org
Number of Referring Backlinks (Content Popularity) (day) 434,667 4,881,602 504 341,905 2,264,434
Number of Referring Domains (Content Popularity) (day) 8,417 50,490 109 5,270 9,492
Number of URLs found in the index (day) 68,336 438,561 1,703 90,437 133,796
Number of IPs that refer to domain (day) 6,395 32,531 105 4,074 7,592
Number of subnets that refer to domain (day) 5,160 19,842 102 3,440 6,063
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 537 1,331 18 266 731
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 11,132 43,316 202 3,444 136,305
Number of governmental and .gov - related domains that refer to domain (day) 110 337 1 30 10
Number of government and .gov - related external backlinks that link to domain (day) 1,001 14,532 2 571 44
The exact number of educational domains that refer to domain (day) 495 1,129 17 233 424
Number of Backlinks from .EDU Domains (Content Popularity) (day) 10,940 41,756 201 1,838 131,732
The exact number of government domains that refer to domain (day) 104 287 1 28 8
The exact number of government links that refer to domain (day) 984 14,371 2 569 38
Average number of outgoing links to unique domains for that domain (day) 1 0 6 1 5
The number of outgoing links for this domain (day) 1 0 8 1 8
Average number of internal links for domain (day) 26 15 31 0 179
Link Strength of Referring Domains (Content Popularity) (day) 49 63 33 33 46
Authority of Referring Domains (Content Popularity) (day) 62 73 36 30 54
TrustMetric value for domain (day) - Majestic metric 62 73 36 30 54

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
National Federation of the Blind
Desktop speed score 76
Mobile speed score 65
Mobile usability score 74
Number of all page resources 64
Number of static page resources 60
Number of JS page resources 14
Number of styles (CSS) page resources 25
Total request weight 5 kb
HTML response weight 22 kb
CSS response weight 91 kb
Images response weight 250 kb
JS response weight 182 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://www.google-analytics.com/analytics.js
Cache (mobile) by setting expiry date for
https://www.google-analytics.com/analytics.js
Speed up server response time
Response time in 0.27 seconds
Minify your CSS files (desktop)
https://nfb.org/modules/system/system.base.css?ot1p6l - 825B (44%)
https://nfb.org/misc/ui/jquery.ui.theme.css?ot1p6l - 757B (26%)
https://nfb.org/sites/all/modules/contrib/calendar/css/calendar_multiday.css?ot1p6l - 752B (22%)
Minify your CSS files (mobile)
https://nfb.org/modules/system/system.base.css?ot1p6l - 825B (44%)
https://nfb.org/misc/ui/jquery.ui.theme.css?ot1p6l - 757B (26%)
https://nfb.org/sites/all/modules/contrib/calendar/css/calendar_multiday.css?ot1p6l - 752B (22%)
Minify JavaScript files (desktop)
https://nfb.org/misc/drupal.js?ot1p6l - 3.8KiB (64%)
https://nfb.org/sites/nfb.org/themes/nfb/jquery.corner.js?ot1p6l - 1KiB (32%)
https://nfb.org/sites/all/modules/contrib/google_analytics/googleanalytics.js?ot1p6l - 998B (53%)
Minify JavaScript files (mobile)
https://nfb.org/misc/drupal.js?ot1p6l - 3.8KiB (64%)
https://nfb.org/sites/nfb.org/themes/nfb/jquery.corner.js?ot1p6l - 1KiB (32%)
https://nfb.org/sites/all/modules/contrib/google_analytics/googleanalytics.js?ot1p6l - 998B (53%)
Optimize image files (desktop)
https://nfb.org/images/nfb/images/homepage/homepage_photos_conv-4.jpg - 118.2KiB (75%)
https://nfb.org/images/nfb/images/knfb-reader-app-icon.png - 4.8KiB (43%)
https://nfb.org/images/join-button.jpg - 4KiB (65%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 748.
  • The competing domain cec.sped.org has achieved a score of 588

Content

  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "257:178".
  • The term blind only appears on this website and not on the websites of the competition.
  • The competitor aom.org has achieved a value of 10 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • Competitor aom.org has achieved a value of 44 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
  • The competitor aom.org has achieved a value of 46 for the metric: "Link power of the referring domains".

Social media

  • The domain learnnc.org has a Google+ account.
  • A link to the Linkedin was found on the domain cec.sped.org.
  • 100% of this group of domains has a Twitter account.
  • 40% of this group of domains has a LinkedIn account.
  • The number of Twitter fans belonging to the competitor americanbar.org tweet account is 105689 (since the last update).

Seo

  • The URL https://nfb.org/presidential-releases occurs most frequently in the search engine results.
  • In the search engine rankings above, the average position of the main domain is: 65.
  • The competitors (cec.sped.org) best performing keyword is divisions and it was found on the position 30
  • The competing websites have an average search engine position of 9440 in our rankings.
  • The average number of visitors expected from the search engine for the competitors websites is 18881.

Server

  • The main domain size of the website should reach 13,600 pages.
  • The desktop version of the main domain received an Insights value of 76 for the performance.
  • The HTML script of the main domain weighs 182 kb.
  • AJavascript on the competitor learnnc.org hold 2% of all data transfers.
  • It would be an advantage to compress the image at the competitor cec.sped.org website: http://cec.sped.org/images/hero-arrow.png in order to 2.7KiB kb.