Mini Content Marketing comparison of websites for news.xinhuanet.com

cnbc.com

87%
Change competitor

bloomberg.com

23%
Change competitor

bd.com

23%
Change competitor

news.xinhuanet.com

13%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric news.xinhuanet.com bloomberg.com cnbc.com bd.com
Twitter followers x x x x
Twitter following (account is following) x x x x
Twitter likes x x x x
Instagram followers x x x x
Instagram following (account is following) x x x x
Youtube subscribers x x x x
Youtube comments x x x x
Youtube videos x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric news.xinhuanet.com bloomberg.com cnbc.com bd.com
Number of Referring Backlinks (Content Popularity) (day) 98,938,837 104,496,082 56,435,444 4,863,158
Number of Referring Domains (Content Popularity) (day) 181,517 418,339 268,102 13,535
Number of URLs found in the index (day) 3,770,578 5,746,400 2,174,072 2,920,552
Number of IPs that refer to domain (day) 142,804 225,480 149,459 10,474
Number of subnets that refer to domain (day) 51,544 96,904 69,389 7,933
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1,513 2,666 1,537 252
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 32,070 137,832 53,200 1,387
Number of governmental and .gov - related domains that refer to domain (day) 2,386 631 288 54
Number of government and .gov - related external backlinks that link to domain (day) 100,045 46,880 4,985 440
The exact number of educational domains that refer to domain (day) 236 1,522 1,064 148
Number of Backlinks from .EDU Domains (Content Popularity) (day) 10,761 108,646 43,828 1,035
The exact number of government domains that refer to domain (day) 27 272 171 25
The exact number of government links that refer to domain (day) 4,166 6,167 2,691 221
Average number of outgoing links to unique domains for that domain (day) 0 0 5 1
The number of outgoing links for this domain (day) 0 2 6 2
Average number of internal links for domain (day) 1 13 60 52
Link Strength of Referring Domains (Content Popularity) (day) 61 90 91 55
Authority of Referring Domains (Content Popularity) (day) 63 84 68 70
TrustMetric value for domain (day) - Majestic metric 63 84 68 70

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
新华网_让新闻离你更近
Desktop speed score 10
Mobile speed score 1
Mobile usability score 99
Number of all page resources 227
Number of static page resources 213
Number of JS page resources 33
Number of styles (CSS) page resources 8
Total request weight 18 kb
HTML response weight 305 kb
CSS response weight 313 kb
Images response weight 7607 kb
JS response weight 1254 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://a2.xinhuanet.com/js/xadn.js
http://a2.xinhuanet.com/js/xadndelayed.js
http://tmisc.home.news.cn/da/js/config/global-cfg.js
Cache (mobile) by setting expiry date for
http://a2.xinhuanet.com/js/xadndelayed.js
http://m.xinhuanet.com/titlepic/112017/1120172231_1485568235129_title0h.png
http://m.xinhuanet.com/titlepic/112046/1120468402_1487119856485_title0h.jpg
Minify your CSS files (desktop)
http://www.xinhuanet.com/index20181112/homepage.css - 39.4KiB (32%)
http://www.newsres.cn/politics/2018lh/0225/css/index.css?vv1 - 21.9KiB (18%)
http://www.xinhuanet.com/ad/20180112/css/index.css - 4.2KiB (22%)
Minify your CSS files (mobile)
http://www.xinhuanet.com/m/css/index.css - 6.2KiB (30%)
http://www.xinhuanet.com/global/public/css/common.css - 470B (34%)
Minify HTML files (desktop)
http://www.xinhuanet.com// - 33.8KiB (20%)
http://www.newsres.cn/temp/tempad201801241057/400right.htm - 2.2KiB (29%)
http://www.newsres.cn/temp/tempad201801241057/400left.htm - 2.1KiB (28%)
Minify HTML files (mobile)
http://m.xinhuanet.com/ - 21.8KiB (25%)
Minify JavaScript files (desktop)
http://www.xinhuanet.com/global/lib/jq/jquery1.12.4/jquery1.12.4.js - 138.4KiB (49%)
http://www.news.cn/public/audio/js/xinhuaRadio.base.playlist.min.js - 32KiB (32%)
http://www.xinhuanet.com/index/js/index20190116.js - 25.5KiB (46%)
Minify JavaScript files (mobile)
http://www.xinhuanet.com/m/js/picLazyload.js - 2.6KiB (52%)
http://www.xinhuanet.com/m/js/index.js - 1.5KiB (46%)
http://www.xinhuanet.com/m/js/common.js - 1.4KiB (43%)
Optimize image files (desktop)
http://www.xinhuanet.com/titlepic/112254/1122543801_1521116936725_title0h.jpg - 163.3KiB (74%)
http://www.xinhuanet.com/titlepic/112252/1122526949_1520857568014_title0h.jpg - 151.5KiB (74%)
http://www.xinhuanet.com/titlepic/112255/1122552907_1521456020268_title0h.jpg - 142.9KiB (86%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 416.
  • The competing domain bloomberg.com has achieved a score of 752

Content

  • The word or combination of words with the best median result regarding the frequency on the competitors website is yield (based on first 10 subpages of examined domain).
  • 182 words or phrases (two word combinations) were found on the main domain.
  • The word or combination of words with the lowest median result regarding the frequency is china edition (based on first 10 subpages of examined domain).
  • The competitor cnbc.com has achieved a value of 53200 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
  • Competitor cnbc.com has achieved a value of 1064 for the metric: "Number of referring .EDU domains (daily value)".

Social media

  • The domain bloomberg.com has a Twitter account.
  • A link to the Linkedin was found on the domain bloomberg.com.
  • 175% of this group of domains has a Twitter account.
  • 25% of this group of domains has a Instagram account.
  • 50% of this group of domains has a LinkedIn account.

Seo

  • In the search engine rankings below, the average position for the competitor bd.com is: 57.
  • The competitor bd.com should get at least 14005 visitors from the search engine per month.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 706709 in our rankings.
  • On average, the competitors get at least 1060064 visitors per month from the search engine.

Server

  • The CSS of the competitor bloomberg.com website accounts for15% of all data transfers.
  • The number of Javascript resources (on the homepage of the competitor bd.com) is 24 .
  • Graphic files (on the homepage of the competitor cnbc.com) have a size of 657 kb.
  • The entire HTML files of the main domain homepage weighs 305 kb.
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.