Mini
Content Marketing comparison of websites for nelly.com
homedepot.com
forever21.com
nelly.com
nordstromrack.com
nelly.de
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | nelly.com | forever21.com | homedepot.com | nelly.de | nordstromrack.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | nelly.com | forever21.com | homedepot.com | nelly.de | nordstromrack.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,147,788 | 2,763,980 | 20,614,504 | 10,413 | 8,813,950 |
| Number of Referring Domains (Content Popularity) (day) | 7,199 | 37,246 | 88,517 | 775 | 8,963 |
| Number of URLs found in the index (day) | 214,445 | 1,754,742 | 12,374,664 | 46,317 | 1,644,102 |
| Number of IPs that refer to domain (day) | 4,625 | 20,590 | 49,172 | 404 | 5,523 |
| Number of subnets that refer to domain (day) | 3,166 | 12,419 | 26,271 | 333 | 3,857 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 2 | 78 | 380 | x | 7 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 110 | 483 | 5,541 | x | 16 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 2 | 117 | x | 2 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 4 | 732 | x | 1,370,361 |
| The exact number of educational domains that refer to domain (day) | x | 67 | 347 | x | 7 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | 450 | 5,347 | x | 16 |
| The exact number of government domains that refer to domain (day) | x | 2 | 110 | x | 1 |
| The exact number of government links that refer to domain (day) | x | 4 | 722 | x | 6 |
| Average number of outgoing links to unique domains for that domain (day) | 18 | 1 | 4 | 2 | 8 |
| The number of outgoing links for this domain (day) | 21 | 1 | 4 | 2 | 12 |
| Average number of internal links for domain (day) | 111 | 24 | 72 | 14 | 228 |
| Link Strength of Referring Domains (Content Popularity) (day) | 37 | 57 | 62 | 24 | 50 |
| Authority of Referring Domains (Content Popularity) (day) | 22 | 75 | 81 | 17 | 25 |
| TrustMetric value for domain (day) - Majestic metric | 22 | 75 | 81 | 17 | 25 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Women’S Fashion & Designer Clothes Online - Nelly.com |
|
| Desktop speed score | 36 |
|---|---|
| Mobile speed score | 23 |
| Mobile usability score | 94 |
| Number of all page resources | 135 |
| Number of static page resources | 76 |
| Number of JS page resources | 37 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 33 kb |
| HTML response weight | 256 kb |
| CSS response weight | 702 kb |
| Images response weight | 5557 kb |
| JS response weight | 1569 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://nelly.com/
https://nelly.com/
https://nelly.com/ww/womens-fashion/
|
|
Cache (desktop) by setting expiry date for https://nelly.com/route/ww/Cart/GetCartAndFavoritesCount
https://www.tagtray.com/v3/css/tagtray-carousel.css
https://www.tagtray.com/v3/css/tagtray.css
|
|
Cache (mobile) by setting expiry date for https://nelly.com/route/ww/Cart/GetCartAndFavoritesCount
https://www.tagtray.com/v3/css/tagtray-carousel.css
https://www.tagtray.com/v3/css/tagtray.css
|
|
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
|
|
Optimize image files (desktop) https://content.nelly.com/v1/static/occasionshop_round_thumbnail - 549.4KiB (83%)
https://content.nelly.com/v1/static/holidayshop_round_thumbnail - 447KiB (78%)
https://content.nelly.com/v1/static/beautyshop_round_thumbnail - 390.7KiB (77%)
|
| The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile) |
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 774.
- The competing domain nelly.de has achieved a score of 388
Content
- The most common term on the website is more
- The term fashion only appears on this website and not on the websites of the competition.
- The competitor homedepot.com has achieved a value of 49172 for the metric: "Number of referring domains from different IPs (daily value)".
- The competitor homedepot.com achieved a value of 5347 for the metric: "Number of backlinks from .EDU domains (daily value)".
- The competitor homedepot.com has achieved a value of 81 for the metric: "Trust metric - Majestic metric".
Social media
- The main domain has an Instagram account.
- Facebook gives the category Clothing (Brand) for the domain nelly.de.
- A link to Instagram was found on the competitors website nordstromrack.com.
- The number of Twitter tweets belonging to the main domain tweet account is 5023 (since the last update).
- The main domain has a following number on twitter account of 1402
Seo
- The URL https://www.nordstromrack.com/shop/Women/Handbags/Backpacks is the most frequent url in our search engine rankings, which belongs to the competitor nordstromrack.com
- The competitor nordstromrack.com should get at least 28345 visitors from the search engine per month.
- The URL https://nelly.com/ww/womens-fashion/ is the most common search engine result in our search engine rankings
- The competing websites have an average search engine position of 410680 in our rankings.
- On average, the competitors get at least 821361 visitors per month from the search engine.
Server
- Graphic files (on the homepage of the competitor forever21.com) have a size of 1608 kb.
- The CSS of the main domain website accounts for9% of all data transfers.
- On the homepage of the main domain 5 CSS files can be identified.
- The entire CSS files of the main domain homepage weighs 702 kb.
- Some links and buttons are too small and can cause problems for website visitors of the main domain.