Mini Content Marketing comparison of websites for nationalpark.ch

biosphaere.ch

67%
Change competitor

zhaw.ch

50%
Change competitor

wwf.ch

23%
Change competitor

parks.swiss

21%
Change competitor

nationalpark.ch

19%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric nationalpark.ch zhaw.ch biosphaere.ch wwf.ch parks.swiss
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric nationalpark.ch zhaw.ch biosphaere.ch wwf.ch parks.swiss
Number of Referring Backlinks (Content Popularity) (day) 44,593 1,190,830 53,022 1,714,922 129,555
Number of Referring Domains (Content Popularity) (day) 1,780 9,624 725 5,822 294
Number of URLs found in the index (day) 9,234 608,516 8,000 100,860 1,295,165
Number of IPs that refer to domain (day) 1,210 6,797 546 3,965 215
Number of subnets that refer to domain (day) 966 4,631 406 2,915 181
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 4 177 x 7 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 17 1,258 x 15 x
Number of governmental and .gov - related domains that refer to domain (day) 1 5 x 1 x
Number of government and .gov - related external backlinks that link to domain (day) 1 14 x 1 x
The exact number of educational domains that refer to domain (day) 1 51 x 3 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 1 374 x 6 x
The exact number of government domains that refer to domain (day) x 3 x x x
The exact number of government links that refer to domain (day) x 10 x x x
Average number of outgoing links to unique domains for that domain (day) 0 3 5 0 2
The number of outgoing links for this domain (day) 2 6 5 0 2
Average number of internal links for domain (day) 59 110 16 9 62
Link Strength of Referring Domains (Content Popularity) (day) 41 52 23 48 35
Authority of Referring Domains (Content Popularity) (day) 55 57 27 61 24
TrustMetric value for domain (day) - Majestic metric 55 57 27 61 24

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home - Der Schweizerische Nationalpark im Engadin
Desktop speed score 53
Mobile speed score 51
Mobile usability score 91
Number of all page resources 54
Number of static page resources 41
Number of JS page resources 11
Number of styles (CSS) page resources 8
Total request weight 7 kb
HTML response weight 161 kb
CSS response weight 230 kb
Images response weight 1147 kb
JS response weight 903 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://nationalpark.ch/de/includes/themes/nationalpark2017/assets/bootstrap/css/bootstrap.min.css
http://nationalpark.ch/de/includes/themes/nationalpark2017/assets/bootstrap/js/bootstrap.min.js
http://nationalpark.ch/de/includes/themes/nationalpark2017/assets/et-line-fonts/fonts/et-line.woff
Cache (mobile) by setting expiry date for
http://nationalpark.ch/de/includes/themes/nationalpark2017/assets/bootstrap/css/bootstrap.min.css
http://nationalpark.ch/de/includes/themes/nationalpark2017/assets/bootstrap/js/bootstrap.min.js
http://nationalpark.ch/de/includes/themes/nationalpark2017/assets/et-line-fonts/style.css
Speed up server response time
Response time in 1.5 seconds
Minify JavaScript files (desktop)
http://nationalpark.ch/de/js/global.min.js - 1KiB (14%)
http://nationalpark.ch/de/includes/themes/nationalpark2017/assets/mobile-menu/js/jquery.dlmenu.js - 576B (29%)
Minify JavaScript files (mobile)
http://nationalpark.ch/de/js/global.min.js - 1KiB (14%)
http://nationalpark.ch/de/includes/themes/nationalpark2017/assets/mobile-menu/js/jquery.dlmenu.js - 576B (29%)
Optimize image files (desktop)
http://nationalpark.ch/tasks/sites/de/cache/file/6FB0DE32-4DD2-4972-ABE259F856CFED7E_footerimage.jpg - 159.7KiB (55%)
http://nationalpark.ch/tasks/sites/de/cache/file/050E823F-C8FF-416F-B71444D0A8B89C05_bannerimage.jpg - 116KiB (51%)
http://nationalpark.ch/tasks/sites/de/cache/file/B5C3C7E0-AE0B-479D-A2C7A08FC2BA813D_homeside.jpg - 84.1KiB (91%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 506.
  • The competing domain parks.swiss has achieved a score of 546

Content

  • The most common term on the website is schweizer
  • For the popular word schweizer, this would be a similar word combination: schweizerisch, schweizer pärke, schweizer waldschutzgebiete, schweizer kompetenzzentren, papier schweizer
  • The most common term (found) on the website is zhaw
  • Competitor biosphaere.ch has reached a value of 5 for the metric: "Number of outgoing links".
  • The competitor biosphaere.ch achieved a value of 27 for the metric: "Authority of the referring domains".

Social media

  • A link to the Linkedin was found on the domain zhaw.ch.
  • 0% of this group of domains has a Google+ account.
  • 40% of this group of domains has a Instagram account.
  • 0% of this group of domains has a Youtube account.
  • The number of instagram posts on the competitor zhaw.ch instagram account is 921 (since the last update).

Seo

  • The data of the search engine results was updated on the 2020-02-07 for the domain wwf.ch.
  • In the search engine rankings below, the average position for the competitor biosphaere.ch is: 48.
  • The URL https://www.nationalpark.ch/de/ is the most common search engine result in our search engine rankings
  • In the search engine rankings above, the average position of the main domain is: 48.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The page http://wwf.ch/ has 2 unnecessary redirects until it shows a URL with content.
  • Static objects of the competitor zhaw.ch are numerous and https://www.zhaw.ch/Apps/GSA/i18n/de.json, https://maps.googleapis.com/maps/api/js?v=3&language=de&libraries=places, https://i.ytimg.com/vi/NkzQNhuhWP4/hqdefault.jpg could have information about their expiry date and be loaded from the cache of the browser.
  • The number of Javascript resources (on the homepage of the competitor biosphaere.ch) is 22 .
  • On the homepage, belonging to zhaw.ch 6 CSS files can be identified.
  • The version for smartphones and tablets of the competitor zhaw.ch has achieved 98 points for user-experience (how user-friendly a website is).