Mini
Content Marketing comparison of websites for nailsmag.com
aad.org
nailsmag.com
sallyhansen.com
zoya.com
essie.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | nailsmag.com | aad.org | essie.com | zoya.com | sallyhansen.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | 12240180 | x | x | x | 28609479 |
| Youtube subscribers | 79400 | x | x | x | 23400 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | 286 | x | x | x | 253 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | nailsmag.com | aad.org | essie.com | zoya.com | sallyhansen.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 326,663 | 1,456,922 | 167,306 | 432,107 | 117,277 |
| Number of Referring Domains (Content Popularity) (day) | 4,214 | 24,065 | 8,629 | 3,617 | 4,796 |
| Number of URLs found in the index (day) | 478,921 | 463,281 | 7,776 | 188,067 | 41,943 |
| Number of IPs that refer to domain (day) | 3,293 | 16,693 | 5,431 | 2,364 | 3,204 |
| Number of subnets that refer to domain (day) | 2,266 | 11,260 | 3,831 | 1,891 | 2,563 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 30 | 304 | 9 | 1 | 7 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 366 | 12,019 | 67 | 1 | 17 |
| Number of governmental and .gov - related domains that refer to domain (day) | 7 | 70 | x | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 12 | 1,004 | x | x | x |
| The exact number of educational domains that refer to domain (day) | 22 | 255 | 8 | 1 | 7 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 83 | 11,823 | 65 | 1 | 17 |
| The exact number of government domains that refer to domain (day) | 7 | 63 | x | x | x |
| The exact number of government links that refer to domain (day) | 12 | 943 | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 7 | 0 | 3 | 2 | 0 |
| The number of outgoing links for this domain (day) | 9 | 0 | 3 | 3 | 1 |
| Average number of internal links for domain (day) | 99 | 11 | 16 | 64 | 4 |
| Link Strength of Referring Domains (Content Popularity) (day) | 43 | 61 | 46 | 49 | 46 |
| Authority of Referring Domains (Content Popularity) (day) | 47 | 70 | 63 | 18 | 53 |
| TrustMetric value for domain (day) - Majestic metric | 47 | 70 | 63 | 18 | 53 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title NAILS Magazine – Nail Salon Techniques, Nail Art, Business Tips |
|
| Desktop speed score | 33 |
|---|---|
| Mobile speed score | 27 |
| Mobile usability score | 96 |
| Number of all page resources | 209 |
| Number of static page resources | 175 |
| Number of JS page resources | 45 |
| Number of styles (CSS) page resources | 6 |
| Total request weight | 25 kb |
| HTML response weight | 270 kb |
| CSS response weight | 162 kb |
| Images response weight | 2986 kb |
| JS response weight | 3027 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://nailsmag.com/
http://www.nailsmag.com/
https://www.nailsmag.com/
|
|
Cache (desktop) by setting expiry date for https://olytics.omeda.com/olytics/css/v3/p/olytics.css
https://s3avatar.nailartgallery.nailsmag.com/jhines_am_hw1r88k2.jpg
https://s3avatar.nailartgallery.nailsmag.com/nailsbyjen_am_tojwhm7k.jpg
|
|
Cache (mobile) by setting expiry date for https://olytics.omeda.com/olytics/css/v3/p/olytics.css
https://www.google.com/recaptcha/api.js
https://cdn.blueconic.net/bobit.js
|
|
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
|
|
Minify your CSS files (desktop) https://www.nailsmag.com/Content/css/layout.css?v=2019013101 - 3.9KiB (20%)
https://www.nailsmag.com/Content/css/carousel.css - 661B (26%)
https://www.nailsmag.com/Content/css/widgets.css?v=2019013101 - 325B (23%)
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Minify your CSS files (mobile) https://www.nailsmag.com/Content/css/widgets.css - 325B (23%)
|
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Minify HTML files (mobile) https://m.nailsmag.com/ - 934B (13%)
|
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Minify JavaScript files (desktop) https://www.nailsmag.com/Content/js/carousel.js - 2.6KiB (29%)
https://connect.facebook.net/en_US/all.js - 670B (39%)
https://www.nailsmag.com/Content/js/easySlider1.7.js?v=2019013101 - 646B (35%)
|
|
Minify JavaScript files (mobile) https://connect.facebook.net/en_US/sdk.js - 671B (39%)
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|
Optimize image files (desktop) https://tpc.googlesyndication.com/simgad/17727900045860089068 - 91.6KiB (78%)
https://tpc.googlesyndication.com/simgad/17963372982249889948 - 60KiB (77%)
https://tpc.googlesyndication.com/pagead/imgad?id=CICAgKC77onUjQEQARgBMghHipRP8GAZTQ&506979487 - 52.4KiB (50%)
|
| The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile) |
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2008.
- The competing domain aad.org has achieved a score of 2627
Content
- The most common term (found) on the website is account
- 166 Words / phrases were found at competitor "sallyhansen.com".
- The competitor sallyhansen.com has achieved a value of 17 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
- The achieved value for the metric: "Number of incoming backlinks from .GOV and similar to .GOV domains (daily value)" is 12 .
- The value achieved for the metric: "Number of backlinks from .EDU domains (daily value)" is 83 .
Social media
- The domain zoya.com was defined as category: Cosmetics Store on Facebook.
- The domain sallyhansen.com has a YouTube account.
- 0% of this group of domains has a LinkedIn account.
- The number of Twitter fans belonging to the competitor sallyhansen.com tweet account is 91214 (since the last update).
- The number of YouTube views of the main domain is 10730668 (since the last update).
Seo
- Of all the URLs found in the domain zoya.com, "https://www.zoya.com/content/item/Zoya-Nail-Polish-Myrta-ZP623.html" is the most frequently found URL in the search results.
- The competitor aad.org should get at least 225524 visitors from the search engine per month.
- The search engine rankings update for the main domain took place on 2018-02-17.
- The competing websites have an average search engine position of 58351 in our rankings.
- On average, the competitors get at least 116702 visitors per month from the search engine.
Server
- The desktop version of the website aad.org had 41 points scored at Google Insights.
- The version for smartphones and tablets of the competitor aad.org has achieved 90 points for user-experience (how user-friendly a website is).
- The desktop version of the main domain received an Insights value of 33 for the performance.
- On the homepage of the main domain 6 CSS files can be identified.
- The entire HTML files of the main domain homepage weighs 270 kb.