Mini Content Marketing comparison of websites for myntra.com

zappos.com

73%
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zumiez.com

44%
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myntra.com

38%

mimco.com.au

34%
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na-kd.com

21%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric myntra.com zappos.com zumiez.com na-kd.com mimco.com.au
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 773
Youtube comments x x x x x
Youtube videos x x x x 173

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric myntra.com zappos.com zumiez.com na-kd.com mimco.com.au
Number of Referring Backlinks (Content Popularity) (day) 1,118,107 7,840,497 437,503 239,956 319,551
Number of Referring Domains (Content Popularity) (day) 6,141 42,095 6,364 3,895 1,610
Number of URLs found in the index (day) 709,385 8,132,470 21,822,994 316,926 125,799
Number of IPs that refer to domain (day) 4,691 27,528 4,743 2,745 1,071
Number of subnets that refer to domain (day) 3,274 17,113 3,289 1,846 881
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 5 115 12 x 1
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 10 679 31 x 2
Number of governmental and .gov - related domains that refer to domain (day) 1 10 6 x 2
Number of government and .gov - related external backlinks that link to domain (day) 2 30 31 x 136
The exact number of educational domains that refer to domain (day) 2 99 11 x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 3 643 30 x x
The exact number of government domains that refer to domain (day) x 8 6 x 1
The exact number of government links that refer to domain (day) x 28 31 x 123
Average number of outgoing links to unique domains for that domain (day) 6 4 1 3 3
The number of outgoing links for this domain (day) 6 5 1 3 3
Average number of internal links for domain (day) 271 212 87 23 21
Link Strength of Referring Domains (Content Popularity) (day) 45 56 47 49 30
Authority of Referring Domains (Content Popularity) (day) 24 76 59 19 19
TrustMetric value for domain (day) - Majestic metric 24 76 59 19 19

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Online Shopping Site - Shop for Men, Women & Kids Fashion - Myntra
Desktop speed score 70
Mobile speed score 55
Mobile usability score 83
Number of all page resources 53
Number of static page resources 29
Number of JS page resources 14
Number of styles (CSS) page resources 1
Total request weight 15 kb
HTML response weight 164 kb
CSS response weight 178 kb
Images response weight 561 kb
JS response weight 1414 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://pixel.everesttech.net/1x1
https://touch.myntra.com/track-web
https://www.googletagmanager.com/gtm.js?id=GTM-H34B
Cache (mobile) by setting expiry date for
https://pixel.everesttech.net/1x1
https://touch.myntra.com/track-web
https://www.googletagmanager.com/gtm.js?id=GTM-H34B
Speed up server response time
Response time in 0.87 seconds
Optimize image files (desktop)
https://assets.myntassets.com/assets/images/2017/6/12/11497266082445-sprite_12June17.png - 80.6KiB (56%)
https://assets.myntassets.com/w_980,c_limit,fl_progressive,dpr_1.0/assets/images/banners/2016/11/25/11480058522297-mobikwik-app-strip-desktop.jpg - 14.1KiB (40%)
https://assets.myntassets.com/assets/images/2017/2/3/11486103069298-footerSprite.png - 12.2KiB (23%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1518.
  • The competing domain mimco.com.au has achieved a score of 1354

Content

  • The word or combination of words with the best median result regarding the frequency on the competitors website is zumiez (based on first 10 subpages of examined domain).
  • The term shirts only appears on this website and not on the websites of the competition.
  • The competitor zumiez.com has achieved a value of 6 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • Competitor zumiez.com has achieved a value of 31 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
  • The achieved value for the metric: "Trustmetric value for this domain - majestic metric" is 24 .

Social media

  • The domain zappos.com has an Instagram account.
  • 80% of this group of domains has a Twitter account.
  • 140% of this group of domains has a Instagram account.
  • The number of Twitter fans belonging to the competitor mimco.com.au tweet account is 15248 (since the last update).
  • The number of YouTube views of the competitor mimco.com.au youtube account is 1908328 (since the last update).

Seo

  • The best position ever found for the competitor na-kd.com was 1 and it was found the keyword :keyword.
  • The average position in the search engine rankings for the website zumiez.com is 45.
  • The URL https://www.myntra.com/men-suits occurs most frequently in the search engine results.
  • The average position in the search engine rankings for the main domain is 50.
  • The competing websites have an average search engine position of 724443 in our rankings.

Server

  • The CSS of the competitor zumiez.com website accounts for2% of all data transfers.
  • The mobile version of the competitor na-kd.com achieved 26 points for the server response and website loading times in the Google Insights test.
  • 29 CSS/JSS static elements can be found on the website of the main domain.
  • The HTML script of the main domain weighs 1414 kb.
  • The version for smartphones and tablets of the main domain has achieved 83 points for user-experience (how user-friendly a website is).