Mini
Content Marketing comparison of websites for mumsnet.com
babycenter.com
thebalance.com
mumsnet.com
parents.com
babycentre.co.uk
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | mumsnet.com | thebalance.com | babycenter.com | parents.com | babycentre.co.uk | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | mumsnet.com | thebalance.com | babycenter.com | parents.com | babycentre.co.uk |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 7,180,072 | 7,881,367 | 3,437,376 | 2,217,941 | 783,566 |
| Number of Referring Domains (Content Popularity) (day) | 13,234 | 68,489 | 50,417 | 42,799 | 10,990 |
| Number of URLs found in the index (day) | 9,238,803 | 58,023 | 6,598,577 | 428,587 | 2,504,338 |
| Number of IPs that refer to domain (day) | 9,663 | 44,016 | 33,751 | 28,474 | 8,286 |
| Number of subnets that refer to domain (day) | 6,288 | 24,899 | 20,518 | 17,010 | 5,915 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 80 | 762 | 294 | 290 | 48 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 521 | 6,248 | 2,437 | 28,297 | 118 |
| Number of governmental and .gov - related domains that refer to domain (day) | 43 | 61 | 63 | 45 | 28 |
| Number of government and .gov - related external backlinks that link to domain (day) | 7,730 | 162 | 218 | 260 | 11,597 |
| The exact number of educational domains that refer to domain (day) | 8 | 610 | 202 | 239 | 16 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 28 | 4,278 | 1,826 | 28,026 | 24 |
| The exact number of government domains that refer to domain (day) | 1 | 47 | 37 | 37 | x |
| The exact number of government links that refer to domain (day) | 2 | 129 | 88 | 82 | x |
| Average number of outgoing links to unique domains for that domain (day) | 7 | 4 | 18 | 7 | 13 |
| The number of outgoing links for this domain (day) | 11 | 4 | 19 | 21 | 17 |
| Average number of internal links for domain (day) | 118 | 14 | 232 | 55 | 187 |
| Link Strength of Referring Domains (Content Popularity) (day) | 51 | 63 | 52 | 53 | 48 |
| Authority of Referring Domains (Content Popularity) (day) | 27 | 61 | 71 | 55 | 53 |
| TrustMetric value for domain (day) - Majestic metric | 27 | 61 | 71 | 55 | 53 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Mumsnet - the UK's most popular parenting website. Advice, support, reviews, discounts, competitions and much more |
|
| Desktop speed score | 79 |
|---|---|
| Mobile speed score | 62 |
| Mobile usability score | 99 |
| Number of all page resources | 179 |
| Number of static page resources | 81 |
| Number of JS page resources | 43 |
| Number of styles (CSS) page resources | 3 |
| Total request weight | 44 kb |
| HTML response weight | 122 kb |
| CSS response weight | 399 kb |
| Images response weight | 1028 kb |
| JS response weight | 2750 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://mumsnet.com/
http://www.mumsnet.com/
https://www.mumsnet.com/
|
|
Cache (desktop) by setting expiry date for https://advertising.oriel.io/adverts/ad-400.js
https://autolinkmaker.itunes.apple.com/js/itunes_autolinkmaker.js
https://hm732.com/adverts/ad-400.js
|
|
Cache (mobile) by setting expiry date for https://advertising.oriel.io/adverts/ad-400.js
https://autolinkmaker.itunes.apple.com/js/itunes_autolinkmaker.js
https://hm732.com/adverts/ad-400.js
|
|
Speed up server response time
Response time in 0.42 seconds
|
|
Optimize image files (desktop) https://secure-assets.rubiconproject.com/static/psa/casala_clk/57.png - 23.3KiB (64%)
https://www.mumsnet.com/system/1/assets/files/000/051/185/51185/db9877c0b/original/300x185xbadmotherep4hp.jpg,q1500026905.pagespeed.ic.mDXFOvOXSA.jpg - 9.3KiB (56%)
https://www.mumsnet.com/system/1/assets/files/000/051/117/51117/f1c6f9566/original/xemoji_logo.png,q1499856818.pagespeed.ic.zfCi3rzvqR.jpg - 2.7KiB (60%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 776.
- The competing domain thebalance.com has achieved a score of 1025
Content
- For the popular word your, this would be a similar word combination: yourself, your baby, your pregnancy, month your, weeks your
- The most common word or combination of words on the competitors Website: thebalance.com is article
- The word or combination of words with the worst "Count on Page" result on the competitors website is earnest money (based first 10 subpages of the domain under investigation).
- Competitor babycenter.com has achieved a value of 294 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
- The competitor babycenter.com has achieved a value of 71 for the metric: "Trust metric - Majestic metric".
Social media
- 40% of this group of domains has a LinkedIn account.
- The number of Twitter fans belonging to the competitor babycenter.com tweet account is 644422 (since the last update).
- The main domain has a following number on twitter account of 1886
- THe main domain instagram account has a post activity of 2698
- The number of Twitter favorites for the competitor babycenter.com tweet account is 3344 (since the last update).
Seo
- This free report has been updated for the competitor thebalance.com on 2020-02-10.
- The URL https://www.mumsnet.com/Talk/relationships is the most common search engine result in our search engine rankings
- The best position ever found for the main domain was 16 and it was found the keyword :keyword.
- The main domain has a number of expected visitor coming from the search engine of 3300 per month (traffic).
- The competing websites have an average search engine position of 444383 in our rankings.
Server
- The competitor`s babycenter.com size of the website should reach 4,710,000 pages.
- The page http://thebalance.com/ has 2 unnecessary redirects until it shows a URL with content.
- The competitor's parents.com meta title is: Parents - Pregnancy, Birth, Babies, Parenting .
- Graphic files (on the homepage of the competitor thebalance.com) have a size of 104 kb.
- The HTML script of the main domain weighs 2750 kb.