Mini
Content Marketing comparison of websites for morningstar.co.uk
morningstar.ch
hl.co.uk
morningstar.com
morningstar.de
morningstar.co.uk
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | morningstar.co.uk | morningstar.com | morningstar.de | hl.co.uk | morningstar.ch | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | morningstar.co.uk | morningstar.com | morningstar.de | hl.co.uk | morningstar.ch |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,016,627 | 17,477,997 | 618,503 | 275,668 | 660,260 |
| Number of Referring Domains (Content Popularity) (day) | 8,013 | 35,190 | 991 | 3,924 | 155 |
| Number of URLs found in the index (day) | 353,574 | 951,567 | 135,815 | 321,254 | 92,572 |
| Number of IPs that refer to domain (day) | 5,698 | 24,651 | 587 | 2,780 | 129 |
| Number of subnets that refer to domain (day) | 4,248 | 17,079 | 492 | 2,179 | 123 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 62 | 505 | 1 | 11 | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 294 | 2,991 | 1 | 24 | x |
| Number of governmental and .gov - related domains that refer to domain (day) | 8 | 73 | x | 3 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 30 | 250 | x | 4 | x |
| The exact number of educational domains that refer to domain (day) | 22 | 438 | x | 3 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 77 | 2,816 | x | 7 | x |
| The exact number of government domains that refer to domain (day) | 2 | 69 | x | x | x |
| The exact number of government links that refer to domain (day) | 3 | 241 | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 7 | 1 | 3 | 2 |
| The number of outgoing links for this domain (day) | 3 | 7 | 3 | 3 | 4 |
| Average number of internal links for domain (day) | 14 | 57 | 20 | 33 | 10 |
| Link Strength of Referring Domains (Content Popularity) (day) | 47 | 61 | 41 | 48 | 34 |
| Authority of Referring Domains (Content Popularity) (day) | 49 | 74 | 38 | 55 | 32 |
| TrustMetric value for domain (day) - Majestic metric | 49 | 74 | 38 | 55 | 32 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Share Prices | Fund Prices and Data | Morningstar |
|
| Desktop speed score | 19 |
|---|---|
| Mobile speed score | 15 |
| Mobile usability score | 63 |
| Number of all page resources | 196 |
| Number of static page resources | 157 |
| Number of JS page resources | 81 |
| Number of styles (CSS) page resources | 28 |
| Total request weight | 27 kb |
| HTML response weight | 396 kb |
| CSS response weight | 374 kb |
| Images response weight | 1381 kb |
| JS response weight | 5001 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://morningstar.co.uk/
http://www.morningstar.co.uk/default.aspx
http://www.morningstar.co.uk/uk/
|
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Cache (desktop) by setting expiry date for http://video.morningstar.com/uk/im/170803_WSIIWY_Ian_Ormiston_smallthumb.jpg
http://video.morningstar.com/uk/im/170807_MSM_David_Holder_smallthumb.jpg
http://video.morningstar.com/uk/im/170808_WSIIWY_Steve_Ellis_smallthumb.jpg
|
|
Cache (mobile) by setting expiry date for http://video.morningstar.com/uk/im/170803_WSIIWY_Ian_Ormiston_smallthumb.jpg
http://video.morningstar.com/uk/im/170807_MSM_David_Holder_smallthumb.jpg
http://video.morningstar.com/uk/im/170808_WSIIWY_Steve_Ellis_smallthumb.jpg
|
|
Minify your CSS files (desktop) http://tools.morningstar.co.uk/styles/styles.css?178273 - 6.2KiB (25%)
http://tools.morningstar.co.uk/styles/gridview.css?178273 - 5.4KiB (21%)
http://www.morningstar.co.uk/includes/styles/pmaster.css - 2.6KiB (26%)
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Minify your CSS files (mobile) http://tools.morningstar.co.uk/styles/styles.css?178273 - 6.2KiB (25%)
http://tools.morningstar.co.uk/styles/gridview.css?178273 - 5.4KiB (21%)
http://www.morningstar.co.uk/includes/styles/pmaster.css - 2.6KiB (26%)
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Minify HTML files (desktop) http://www.morningstar.co.uk/uk/ - 7.9KiB (12%)
http://www.morningstar.co.uk/uk/Markets/gmb.aspx?showHeader=false&showDate=false&showTimePeriod=false&showInfo=false - 2.1KiB (37%)
http://tools.morningstar.co.uk/uk/controls/exchangerates/default.aspx?languageId=en-GB&random=636378060767187902 - 1.4KiB (14%)
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Minify HTML files (mobile) http://www.morningstar.co.uk/uk/ - 7.9KiB (12%)
http://www.morningstar.co.uk/uk/Markets/gmb.aspx?showHeader=false&showDate=false&showTimePeriod=false&showInfo=false - 2.1KiB (37%)
http://tools.morningstar.co.uk/uk/controls/exchangerates/default.aspx?languageId=en-GB&random=636378060767187902 - 1.4KiB (14%)
|
|
Minify JavaScript files (desktop) http://euim.mstar.com/Modules/angular/angular.js - 792.9KiB (73%)
http://euim.mstar.com/Modules/jquery/dist/jquery.js - 112.7KiB (47%)
http://euim.mstar.com/Modules/d3/d3.js - 101.3KiB (30%)
|
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Minify JavaScript files (mobile) http://euim.mstar.com/Modules/angular/angular.js - 792.9KiB (73%)
http://euim.mstar.com/Modules/jquery/dist/jquery.js - 112.7KiB (47%)
http://euim.mstar.com/Modules/d3/d3.js - 101.3KiB (30%)
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Optimize image files (desktop) http://www.morningstar.co.uk/static/UploadManager/Image/online%20computer.png - 76.1KiB (81%)
http://www.morningstar.co.uk/static/UploadManager/Image/online%20computer.png - 76.1KiB (81%)
http://content.aimatch.com/mstar/415/ESG_HowSustainable_v2_EN_300x250.jpg - 40KiB (70%)
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| The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile) |
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 284.
- The competing domain morningstar.com has achieved a score of 927
Content
- The word or combination of words with the best median result regarding the frequency on the competitors website is fund (based on first 10 subpages of examined domain).
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is korea lettland (based on first 10 subpages of examined domain).
- Competitor morningstar.ch has reached a value of 92572 for the metric: "Number of URLs found in the index (daily value)".
- The competitor morningstar.ch has reached a value of 2 for the metric: "Average number of outgoing links to different domains".
- Competitor morningstar.ch has reached a value of 4 for the metric: "Number of outgoing links".
Social media
- The domain hl.co.uk has a Twitter account.
- The domain hl.co.uk has a Google+ account.
- 20% of this group of domains has a Google+ account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- The number of Twitter fans belonging to the competitor hl.co.uk tweet account is 34464 (since the last update).
Seo
- The data of the search engine results was updated on the 2020-02-05 for the domain morningstar.de.
- The best position ever found for the competitor morningstar.com was 5 and it was found the keyword :keyword.
- In the search engine rankings above, the average position of the main domain is: 68.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The competing websites have an average search engine position of 11951 in our rankings.
Server
- The competitor`s morningstar.ch size of the website should reach 0 pages.
- The CSS file on the competitor morningstar.ch http://www.morningstar.ch/includes/styles/newRegistrationProcess.css could be compressed to save 16% - 1KiB kb.
- Static objects of the main domain are numerous and http://video.morningstar.com/uk/im/170803_WSIIWY_Ian_Ormiston_smallthumb.jpg, http://video.morningstar.com/uk/im/170807_MSM_David_Holder_smallthumb.jpg, http://video.morningstar.com/uk/im/170808_WSIIWY_Steve_Ellis_smallthumb.jpg, http://www.morningstar.co.uk/UK/skin/en-GB/css/sitemapOverlay.css could have information about their expiry date and be loaded from the cache of the browser.
- 157 CSS/JSS static elements can be found on the website of the main domain.
- The total amount of the website requests on the main domain was calculated at 27 kb.