Mini Content Marketing comparison of websites for mirror.co.uk

abcnews.go.com

68%
Change competitor

vox.com

28%
Change competitor

goodreads.com

25%
Change competitor

mirror.co.uk

16%

standard.co.uk

12%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric mirror.co.uk vox.com abcnews.go.com standard.co.uk goodreads.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric mirror.co.uk vox.com abcnews.go.com standard.co.uk goodreads.com
Number of Referring Backlinks (Content Popularity) (day) 22,316,442 20,063,453 51,265,324 9,600,128 277,903,829
Number of Referring Domains (Content Popularity) (day) 150,355 137,746 263,735 92,895 287,573
Number of URLs found in the index (day) 4,173,060 678,495 1,460,530 1,271,511 30,553,150
Number of IPs that refer to domain (day) 95,127 82,768 144,260 57,936 138,009
Number of subnets that refer to domain (day) 47,460 42,568 64,876 31,804 60,401
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 690 1,095 1,839 505 2,219
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 17,031 36,812 71,763 9,479 508,908
Number of governmental and .gov - related domains that refer to domain (day) 109 119 272 69 292
Number of government and .gov - related external backlinks that link to domain (day) 910 4,256 12,676 477 72,211
The exact number of educational domains that refer to domain (day) 278 757 1,304 154 1,216
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2,083 32,431 61,946 1,002 197,692
The exact number of government domains that refer to domain (day) 23 90 209 12 146
The exact number of government links that refer to domain (day) 47 4,141 12,095 34 69,060
Average number of outgoing links to unique domains for that domain (day) 5 3 4 0 3
The number of outgoing links for this domain (day) 6 8 6 1 3
Average number of internal links for domain (day) 68 11 24 56 100
Link Strength of Referring Domains (Content Popularity) (day) 76 74 84 67 82
Authority of Referring Domains (Content Popularity) (day) 76 52 85 61 80
TrustMetric value for domain (day) - Majestic metric 76 52 85 61 80

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Mirror Online: The intelligent tabloid. #madeuthink
Desktop speed score 61
Mobile speed score 40
Mobile usability score 97
Number of all page resources 220
Number of static page resources 89
Number of JS page resources 77
Number of styles (CSS) page resources 8
Total request weight 62 kb
HTML response weight 677 kb
CSS response weight 873 kb
Images response weight 384 kb
JS response weight 5440 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://assets.adobedtm.com/ad708e6ebc3df7970b1e4295ad1877b18b06f04f/s-code-contents-6e6ce09b2d24e79cdc75203d6e6bb318a1abfab6.js
http://assets.adobedtm.com/ad708e6ebc3df7970b1e4295ad1877b18b06f04f/satelliteLib-2ce6978cdc0bd4a63a115a542a6fd97a908d0648.js
http://assets.adobedtm.com/ad708e6ebc3df7970b1e4295ad1877b18b06f04f/scripts/satellite-5791fe8b64746d3eb7000512.js
Cache (mobile) by setting expiry date for
http://assets.adobedtm.com/ad708e6ebc3df7970b1e4295ad1877b18b06f04f/s-code-contents-6e6ce09b2d24e79cdc75203d6e6bb318a1abfab6.js
http://assets.adobedtm.com/ad708e6ebc3df7970b1e4295ad1877b18b06f04f/satelliteLib-2ce6978cdc0bd4a63a115a542a6fd97a908d0648.js
http://assets.adobedtm.com/ad708e6ebc3df7970b1e4295ad1877b18b06f04f/scripts/satellite-5791fe8b64746d3eb7000512.js
Minify your CSS files (desktop)
https://www.google.com/uds/api/search/1.0/a33a40bc61f44fca1e08df500aeda773/default+en.css - 3.9KiB (40%)
https://www.google.com/cse/static/style/look/v2/default.css - 555B (18%)
Minify your CSS files (mobile)
https://www.google.com/uds/api/search/1.0/a33a40bc61f44fca1e08df500aeda773/default+en.css - 3.9KiB (40%)
https://www.google.com/cse/static/style/look/v2/default.css - 555B (18%)
Minify HTML files (desktop)
https://cdns.eu1.gigya.com/gs/webSdk/Api.aspx?apiKey=3_Z9GpefNPWaF7gJ5P2lVsKTZxc5NG5J8qTiiXG1VkOBnG9e9Tu--YG_kNXh2YpObn - 9.3KiB (29%)
Minify HTML files (mobile)
https://cdns.eu1.gigya.com/gs/webSdk/Api.aspx?apiKey=3_Z9GpefNPWaF7gJ5P2lVsKTZxc5NG5J8qTiiXG1VkOBnG9e9Tu--YG_kNXh2YpObn - 9.3KiB (29%)
Minify JavaScript files (desktop)
http://dashboard.tinypass.com/xbuilder/experience/load?aid=JkujO7TN4y - 558B (50%)
Minify JavaScript files (mobile)
http://dashboard.tinypass.com/xbuilder/experience/load?aid=JkujO7TN4y - 558B (50%)
Optimize image files (desktop)
https://s2-prod.mirror.co.uk/@trinitymirrordigital/chameleon-partnership-widgets/weather/img/grey/31.png - 17.2KiB (97%)
https://s2-prod.mirror.co.uk/@trinitymirrordigital/chameleon-partnership-widgets/masthead/img/arrow.png - 13.6KiB (67%)
http://i3.mirror.co.uk/incoming/article10772283.ece/ALTERNATES/s458/Love-island-camilla-and-jamie.jpg - 13.5KiB (79%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 564.
  • The competing domain abcnews.go.com has achieved a score of 2336

Content

  • The word or combination of words with the best median result regarding the frequency is general election (based on first 10 subpages of examined domain).
  • The term years only appears on one competitor's website - goodreads.com.
  • The term that appears on all competitors websites, but not on the website of the main domain, is know about.
  • The competitor abcnews.go.com has achieved a value of 64876 for the metric: "Number of referring domains from different IP C blocks".
  • Competitor abcnews.go.com has achieved a value of 24 for the metric:"Average number of internal links".

Social media

  • A link to Google+ was found on the competitors website: abcnews.go.com.
  • 80% of this group of domains has a Twitter account.
  • 20% of this group of domains has a Google+ account.
  • 20% of this group of domains has a Instagram account.
  • On Facebook, the main domain is followed by 3155096 fans.

Seo

  • In the search engine rankings below, the average position for the competitor standard.co.uk is: 63.
  • The best position ever found for the main domain was 5 and it was found the keyword :keyword.
  • The main domain has a number of expected visitor coming from the search engine of 641033 per month (traffic).
  • The competing websites have an average search engine position of 315592 in our rankings.
  • On average, the competitors get at least 631185 visitors per month from the search engine.

Server

  • The CSS of the competitor standard.co.uk website accounts for4% of all data transfers.
  • AJavascript on the competitor abcnews.go.com hold 45% of all data transfers.
  • The number of Javascript resources (on the homepage of the competitor vox.com) is 53 .
  • The entire CSS files of the competitor abcnews.go.com homepage weighs 968 kb.
  • The version for smartphones and tablets of the main domain has achieved 97 points for user-experience (how user-friendly a website is).