Mini Content Marketing comparison of websites for milton-keynes.gov.uk

theupsstore.com

62%
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suffolk.gov.uk

46%
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milton-keynes.gov.uk

40%

northlanarkshire.gov.uk

38%
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cheshireeast.gov.uk

33%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric milton-keynes.gov.uk suffolk.gov.uk theupsstore.com northlanarkshire.gov.uk cheshireeast.gov.uk
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x 2661 x
Instagram following (account is following) x x x 62 x
Youtube subscribers x x 5040 x 507
Youtube comments x x x x x
Youtube videos x x 125 x 409

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric milton-keynes.gov.uk suffolk.gov.uk theupsstore.com northlanarkshire.gov.uk cheshireeast.gov.uk
Number of Referring Backlinks (Content Popularity) (day) 690,867 8,771,941 978,798 116,967 1,989,920
Number of Referring Domains (Content Popularity) (day) 2,778 3,090 9,217 1,819 2,723
Number of URLs found in the index (day) 655,188 3,279,456 162,290 165,027 1,512,490
Number of IPs that refer to domain (day) 1,768 2,168 6,471 1,187 1,883
Number of subnets that refer to domain (day) 1,366 1,623 4,860 988 1,431
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 18 36 108 14 16
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 451 1,376 1,590 169 700
Number of governmental and .gov - related domains that refer to domain (day) 42 53 24 33 52
Number of government and .gov - related external backlinks that link to domain (day) 55,691 3,060,315 160 4,225 1,319,447
The exact number of educational domains that refer to domain (day) 1 x 107 x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2 x 1,589 x x
The exact number of government domains that refer to domain (day) x 1 24 x x
The exact number of government links that refer to domain (day) x 1 160 x x
Average number of outgoing links to unique domains for that domain (day) 7 5 3 3 0
The number of outgoing links for this domain (day) 7 6 4 3 0
Average number of internal links for domain (day) 19 67 20 28 9
Link Strength of Referring Domains (Content Popularity) (day) 45 47 55 42 46
Authority of Referring Domains (Content Popularity) (day) 50 54 42 49 52
TrustMetric value for domain (day) - Majestic metric 50 54 42 49 52

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Milton Keynes Council
Desktop speed score 52
Mobile speed score 43
Mobile usability score 99
Number of all page resources 211
Number of static page resources 115
Number of JS page resources 56
Number of styles (CSS) page resources 8
Total request weight 36 kb
HTML response weight 87 kb
CSS response weight 322 kb
Images response weight 964 kb
JS response weight 1664 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://ads.counciladvertising.net/code/miltonkeynesc/leaderboard/public
https://ads.counciladvertising.net/code/miltonkeynesc/media/public
https://api.assertcom.de/
Cache (mobile) by setting expiry date for
https://ads.counciladvertising.net/code/miltonkeynesc/leaderboard/public
https://ads.counciladvertising.net/code/miltonkeynesc/media/public
https://api.assertcom.de/
Minify HTML files (desktop)
https://www.milton-keynes.gov.uk/ - 7.9KiB (24%)
Minify HTML files (mobile)
https://www.milton-keynes.gov.uk/ - 7.9KiB (24%)
Minify JavaScript files (desktop)
https://www.milton-keynes.gov.uk/scripts/scripts.js?v=4 - 11.3KiB (50%)
https://www.milton-keynes.gov.uk/scripts/plugins.js - 6.9KiB (16%)
https://ads.counciladvertising.net/code/miltonkeynesc/leaderboard/public - 6.1KiB (23%)
Minify JavaScript files (mobile)
https://www.milton-keynes.gov.uk/scripts/scripts.js?v=4 - 11.3KiB (50%)
https://www.milton-keynes.gov.uk/scripts/plugins.js - 6.9KiB (16%)
https://ads.counciladvertising.net/code/miltonkeynesc/leaderboard/public - 6.1KiB (23%)
Optimize image files (desktop)
https://www.milton-keynes.gov.uk/images_homepageslides/slide/32116/image-news-view-mk.jpg - 72KiB (20%)
https://www.milton-keynes.gov.uk/images_homepageslides/slide/58822/mk%20gallery%20-%20for%20slideshow.jpg - 70.4KiB (73%)
https://www.milton-keynes.gov.uk/images_homepageslides/slide/56666/Universal%20credit%20slideshow%20image.jpg - 10.7KiB (26%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1482.
  • The competing domain theupsstore.com has achieved a score of 2322

Content

  • The word or combination of words with the worst "Count on Page" result on the competitors website is centres keeping (based first 10 subpages of the domain under investigation).
  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is pass your (based on first 10 subpages of examined domain).
  • The competitor cheshireeast.gov.uk has achieved a value of 700 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
  • The achieved value for the metric: "Number of URLs found in the index (daily value)" is 655188.
  • The value achieved for the metric: "Number of backlinks from .EDU domains (daily value)" is 2 .

Social media

  • The domain cheshireeast.gov.uk has a Twitter account.
  • The domain cheshireeast.gov.uk has a Linkedin account.
  • A link to Instagram was found on the competitors website northlanarkshire.gov.uk.
  • 60% of this group of domains has a Youtube account.
  • The number of YouTube views of the competitor cheshireeast.gov.uk youtube account is 104348 (since the last update).

Seo

  • This free report has been updated for the competitor suffolk.gov.uk on 2020-02-09.
  • The competitors (theupsstore.com) best performing keyword is printed and it was found on the position 10
  • From this group of websites, the domain northlanarkshire.gov.uk has the best average position among in search engine rankings.
  • The competing websites have an average search engine position of 901 in our rankings.
  • On average, the competitors get at least 1802 visitors per month from the search engine.

Server

  • Javascript on the main domain hold 55% of all data transfers.
  • It would be an advantage to compress the image at the main domain: https://www.milton-keynes.gov.uk/graphics/play-slider.png in order to 1KiB kb.
  • On the homepage of the main domain 8 CSS files can be identified.
  • Static objects of the competitor northlanarkshire.gov.uk are numerous and https://content.govdelivery.com/attachments/fancy_images/UKNLC/2014/08/338294/nlc-banner_original.png, https://content.govdelivery.com/overlay/js/192.js, https://fb.northlanarkshire.gov.uk/s/resources-global/js/jquery.funnelback-completion-15.4.1.js, https://northlanarkshire.gov.uk/media/button_icon/7/3/Report-a-problem60px.png could have information about their expiry date and be loaded from the cache of the browser.
  • When the homepage of the competitor northlanarkshire.gov.uk is loaded once, 163 objects are downloaded (files, JS scripts, etc.).