Mini Content Marketing comparison of websites for mhhe.com
chegg.com
vocabulary.com
thoughtco.com
cs.washington.edu
mhhe.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
Metric | mhhe.com | vocabulary.com | thoughtco.com | chegg.com | cs.washington.edu | |
---|---|---|---|---|---|---|
Facebook fans | x | x | x | x | x | |
Tweets | x | x | x | x | x | |
Twitter followers | x | x | x | x | x | |
Twitter following (account is following) | x | x | x | x | x | |
Twitter likes | x | x | x | x | x | |
Instagram posts | x | x | x | x | x | |
Instagram followers | x | x | x | x | x | |
Instagram following (account is following) | x | x | x | x | x | |
Youtube | Youtube views | x | x | x | x | x |
Youtube subscribers | x | x | x | x | x | |
Youtube comments | x | x | x | x | x | |
Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
Metric | mhhe.com | vocabulary.com | thoughtco.com | chegg.com | cs.washington.edu |
---|---|---|---|---|---|
Number of Referring Backlinks (Content Popularity) (day) | 401,988 | 1,615,636 | 9,535,207 | 3,780,960 | 2,326 |
Number of Referring Domains (Content Popularity) (day) | 8,731 | 24,009 | 114,530 | 15,773 | 237 |
Number of URLs found in the index (day) | 720,193 | 503,182 | 148,012 | 5,271,175 | 254 |
Number of IPs that refer to domain (day) | 7,272 | 19,365 | 74,264 | 11,537 | 219 |
Number of subnets that refer to domain (day) | 5,919 | 13,317 | 39,943 | 8,433 | 204 |
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 1,058 | 548 | 1,948 | 865 | 18 |
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 15,641 | 9,260 | 105,683 | 8,560 | 51 |
Number of governmental and .gov - related domains that refer to domain (day) | 15 | 32 | 177 | 16 | 1 |
Number of government and .gov - related external backlinks that link to domain (day) | 64 | 426 | 827 | 48 | 1 |
The exact number of educational domains that refer to domain (day) | 790 | 217 | 1,269 | 800 | 15 |
Number of Backlinks from .EDU Domains (Content Popularity) (day) | 12,685 | 1,166 | 89,654 | 8,334 | 42 |
The exact number of government domains that refer to domain (day) | 10 | 10 | 106 | 12 | 1 |
The exact number of government links that refer to domain (day) | 32 | 76 | 524 | 34 | 1 |
Average number of outgoing links to unique domains for that domain (day) | 1 | 2 | 9 | 4 | 0 |
The number of outgoing links for this domain (day) | 1 | 2 | 10 | 4 | 0 |
Average number of internal links for domain (day) | 4 | 48 | 70 | 60 | 0 |
Link Strength of Referring Domains (Content Popularity) (day) | 51 | 59 | 73 | 68 | 25 |
Authority of Referring Domains (Content Popularity) (day) | 28 | 63 | 87 | 62 | 25 |
TrustMetric value for domain (day) - Majestic metric | 28 | 63 | 87 | 62 | 25 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
Page title Innovative Learning Solutions |McGraw Hill Higher Education |
|
Desktop speed score | 57 |
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Mobile speed score | 57 |
Mobile usability score | 99 |
Number of all page resources | 151 |
Number of static page resources | 77 |
Number of JS page resources | 45 |
Number of styles (CSS) page resources | 10 |
Total request weight | 33 kb |
HTML response weight | 180 kb |
CSS response weight | 599 kb |
Images response weight | 3172 kb |
JS response weight | 2855 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
Cache (desktop) by setting expiry date for http://app-ab13.marketo.com/js/forms2/js/forms2.min.js
http://assets.adobedtm.com/18ef3aba05e3f443e11c3bcb9e0b7d8c718e4fb3/mbox-contents-2411150b5b12e2a72f28960d771d911b985eb922.js
http://assets.adobedtm.com/18ef3aba05e3f443e11c3bcb9e0b7d8c718e4fb3/s-code-contents-1864e48b5c90f0ec5da80656e06c135fa2dcc855.js
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Cache (mobile) by setting expiry date for http://app-ab13.marketo.com/js/forms2/js/forms2.min.js
http://assets.adobedtm.com/18ef3aba05e3f443e11c3bcb9e0b7d8c718e4fb3/mbox-contents-2411150b5b12e2a72f28960d771d911b985eb922.js
http://assets.adobedtm.com/18ef3aba05e3f443e11c3bcb9e0b7d8c718e4fb3/s-code-contents-1864e48b5c90f0ec5da80656e06c135fa2dcc855.js
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Minify HTML files (desktop) http://www.mheducation.com/highered/home-guest.html - 3.4KiB (16%)
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Minify HTML files (mobile) http://www.mheducation.com/highered/home-guest.html - 3.4KiB (16%)
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Optimize image files (desktop) http://www.mheducation.com/content/dam/mhe/home/home-guest/students-tech.jpg - 179.9KiB (50%)
http://www.mheducation.com/content/dam/mhe/home/home-guest/social-learning.jpg - 165.8KiB (50%)
http://www.mheducation.com/highered/home-guest/_jcr_content/par/full_width_container_1307623713/par_col1/two_column/par_col2/articleimage.img.jpg/1490187543828.jpg - 59KiB (81%)
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Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 453.
- The competing domain thoughtco.com has achieved a score of 663
Content
- The most common word or combination of words on the competitors Website: cs.washington.edu is computer
- Competitor chegg.com has reached a value of 5271175 for the metric: "Number of URLs found in the index (daily value)".
- The competitor chegg.com has achieved a value of 8560 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
- Competitor chegg.com has achieved a value of 48 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
- The competitor chegg.com achieved a value of 8334 for the metric: "Number of backlinks from .EDU domains (daily value)".
Social media
- The main domain category on Facebook is "Product/Service".
- The domain cs.washington.edu has a Twitter account.
- A link to Google+ was found on the competitors website: cs.washington.edu.
- 80% of this group of domains has a Facebook account.
- The number of Twitter fans belonging to the competitor vocabulary.com tweet account is 60515 (since the last update).
Seo
- Of all the URLs found in the domain cs.washington.edu, "https://www.cs.washington.edu/sparta" is the most frequently found URL in the search results.
- The competitor chegg.com should get at least 4221 visitors from the search engine per month.
- This free report has been updated for the main domain on 2017-10-19.
- In the search engine rankings above, the average position of the main domain is: 84.
- On average, the competitors get at least 706444 visitors per month from the search engine.
Server
- The mobile version of the competitor chegg.com achieved 51 points for the server response and website loading times in the Google Insights test.
- The competitor chegg.com website could compress the JS file http://assets.cheggcdn.com/libraries/underscore.js and save 5.8KiB kb (50%).
- The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 3.4KiB kb each time the page is loaded.
- Graphic files (on the homepage of the main domain) have a size of 3172 kb.
- The mobile website of the main domain got a score of 57/100 points for the loading times.