Mini Content Marketing comparison of websites for medicalxpress.com

cancer.org

75%
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medicalxpress.com

48%

cancercenter.com

38%
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diabetes.co.uk

35%
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health.harvard.edu

34%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric medicalxpress.com cancercenter.com cancer.org diabetes.co.uk health.harvard.edu
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric medicalxpress.com cancercenter.com cancer.org diabetes.co.uk health.harvard.edu
Number of Referring Backlinks (Content Popularity) (day) 3,822,951 6,805,722 9,216,532 404,681 1,856
Number of Referring Domains (Content Popularity) (day) 37,052 7,812 105,705 10,736 343
Number of URLs found in the index (day) 1,475,519 81,929 940,553 9,305,735 466
Number of IPs that refer to domain (day) 26,840 5,601 59,676 7,637 317
Number of subnets that refer to domain (day) 18,026 4,223 33,122 5,615 295
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 483 76 1,391 98 3
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 30,031 475 35,800 1,599 4
Number of governmental and .gov - related domains that refer to domain (day) 54 10 353 29 1
Number of government and .gov - related external backlinks that link to domain (day) 464 42 11,009 946 3
The exact number of educational domains that refer to domain (day) 283 69 1,210 35 3
Number of Backlinks from .EDU Domains (Content Popularity) (day) 6,102 467 34,605 97 4
The exact number of government domains that refer to domain (day) 34 8 296 3 1
The exact number of government links that refer to domain (day) 376 39 10,087 8 3
Average number of outgoing links to unique domains for that domain (day) 6 1 2 6 0
The number of outgoing links for this domain (day) 18 1 2 8 0
Average number of internal links for domain (day) 64 40 33 74 1
Link Strength of Referring Domains (Content Popularity) (day) 72 51 69 54 19
Authority of Referring Domains (Content Popularity) (day) 51 62 84 24 18
TrustMetric value for domain (day) - Majestic metric 51 62 84 24 18

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Medical Xpress - medical research advances and health news
Desktop speed score 81
Mobile speed score 70
Mobile usability score 87
Number of all page resources 115
Number of static page resources 94
Number of JS page resources 29
Number of styles (CSS) page resources 5
Total request weight 15 kb
HTML response weight 208 kb
CSS response weight 213 kb
Images response weight 359 kb
JS response weight 1663 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://www.googletagservices.com/tag/js/gpt.js
https://www.googletagservices.com/activeview/js/current/osd.js?cb=%2Fr20100101
https://www.googletagservices.com/activeview/js/current/osd_listener.js?cache=r20110914
Cache (mobile) by setting expiry date for
https://www.googletagservices.com/activeview/js/current/osd.js?cb=%2Fr20100101
https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js
https://www.google-analytics.com/analytics.js
Minify HTML files (desktop)
https://medicalxpress.com/ - 1.6KiB (11%)
Minify HTML files (mobile)
https://m.medicalxpress.com/ - 585B (11%)
Optimize image files (desktop)
https://3c1703fe8d.site.internapcdn.net/newman/csz/news/175u/2015/ratbrain.png - 4.3KiB (23%)
https://b98584f181.site.internapcdn.net/tmpl/v6/img/TechXplore.png - 1.4KiB (53%)
https://b98584f181.site.internapcdn.net/tmpl/v6/img/logo.png - 1.1KiB (20%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1687.
  • The competing domain cancercenter.com has achieved a score of 1325

Content

  • The most common term (found) on the website is diabetes
  • The word or combination of words with the best median result regarding the frequency on the competitors website is cancer (based on first 10 subpages of examined domain).
  • 149 words or phrases (two word combinations) were found on the main domain.
  • The competitor diabetes.co.uk has achieved a value of 404681 for the metric: "Number of incoming backlinks (daily value)".
  • The achieved value for the metric: "Number of referring .EDU and similar to .EDU domains (daily value)" is 483 .

Social media

  • The main domain has a Twitter account.
  • A link to the Linkedin was found on the main domain.
  • 40% of this group of domains has a Instagram account.
  • 0% of this group of domains has a Youtube account.
  • The number of Twitter tweets belonging to the competitor health.harvard.edu tweet account is 8759 (since the last update).

Seo

  • The data of the search engine results was updated on the 2020-01-31 for the domain diabetes.co.uk.
  • This free report has been updated for the main domain on 2020-02-06.
  • The main domain's best performing keyword is attention and it was found on the position 18
  • The competing websites have an average search engine position of 37347 in our rankings.
  • On average, the competitors get at least 74693 visitors per month from the search engine.

Server

  • The competitor`s health.harvard.edu size of the website should reach 11,500 pages.
  • The HTML script of the competitor diabetes.co.uk weighs 1743 kb.
  • The CSS file on the competitor diabetes.co.uk http://www.diabetes.co.uk/css/mobile_v2.css could be compressed to save 24% - 4.5KiB kb.
  • The total amount of the website requests on the main domain was calculated at 15 kb.
  • The entire HTML files of the main domain homepage weighs 208 kb.