Mini Content Marketing comparison of websites for mammut.ch

de.mammut.com

64%
Change competitor

ch.mammut.com

32%
Change competitor

arcteryx.com

27%
Change competitor

sport-conrad.com

22%
Change competitor

mammut.ch

21%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric mammut.ch sport-conrad.com arcteryx.com ch.mammut.com de.mammut.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x 329001 x
Instagram following (account is following) x x x 522 x
Youtube subscribers x x x 143000 143000
Youtube comments x x x x x
Youtube videos x x x 332 332

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric mammut.ch sport-conrad.com arcteryx.com ch.mammut.com de.mammut.com
Number of Referring Backlinks (Content Popularity) (day) x 29,850 1,059,807 154,975 61,308
Number of Referring Domains (Content Popularity) (day) x 1,242 7,229 485 1,612
Number of URLs found in the index (day) x 147,372 925,331 82,718 28,717
Number of IPs that refer to domain (day) x 850 5,535 414 1,167
Number of subnets that refer to domain (day) x 712 4,407 375 1,001
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 1 16 20 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 1 44 38 x
Number of governmental and .gov - related domains that refer to domain (day) x x 1 x 1
Number of government and .gov - related external backlinks that link to domain (day) x x 19 x 6
The exact number of educational domains that refer to domain (day) x 1 14 x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 1 38 x x
The exact number of government domains that refer to domain (day) x x 1 x x
The exact number of government links that refer to domain (day) x x 19 x x
Average number of outgoing links to unique domains for that domain (day) x 5 0 0 1
The number of outgoing links for this domain (day) x 9 0 0 1
Average number of internal links for domain (day) x 514 8 7 20
Link Strength of Referring Domains (Content Popularity) (day) x 40 46 31 40
Authority of Referring Domains (Content Popularity) (day) x 38 49 30 24
TrustMetric value for domain (day) - Majestic metric x 38 49 30 24

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Error | Mammut
Desktop speed score 78
Mobile speed score 80
Mobile usability score 100
Number of all page resources 45
Number of static page resources 28
Number of JS page resources 15
Number of styles (CSS) page resources 5
Total request weight 8 kb
CSS response weight 435 kb
Images response weight 169 kb
JS response weight 939 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://www.mammut.ch/econda/emos2.js
https://www.mammut.ch/_ui/desktop/common/assets/css/main.min.css
https://www.mammut.ch/_ui/desktop/common/assets/css/main_ecom.min.css
Cache (mobile) by setting expiry date for
https://www.mammut.ch/econda/emos2.js
https://www.mammut.ch/_ui/desktop/common/assets/css/main.min.css
https://www.mammut.ch/_ui/desktop/common/assets/css/main_ecom.min.css
Speed up server response time
Response time in 0.78 seconds
Minify your CSS files (desktop)
https://www.mammut.ch/_ui/desktop/common/blueprint/print.css - 634B (91%)
Minify your CSS files (mobile)
https://www.mammut.ch/_ui/desktop/common/blueprint/print.css - 634B (91%)
Minify JavaScript files (desktop)
https://www.mammut.ch/_ui/desktop/common/assets/js/head.min.js - 1.5KiB (23%)
https://www.mammut.ch/_ui/desktop/common/js/newrelic.js - 866B (14%)
https://www.mammut.ch/_ui/desktop/common/js/jquery.pstrength.custom-1.2.0.js - 759B (45%)
Minify JavaScript files (mobile)
https://www.mammut.ch/_ui/desktop/common/assets/js/head.min.js - 1.5KiB (23%)
https://www.mammut.ch/_ui/desktop/common/js/newrelic.js - 866B (14%)
https://www.mammut.ch/_ui/desktop/common/js/jquery.pstrength.custom-1.2.0.js - 759B (45%)
Optimize image files (desktop)
https://www.mammut.ch/images/c/Online/Website/Shop/rock_climbing_new_logo_rgb_pos.jpg - 84.6KiB (93%)
https://www.mammut.ch/images/c/Online/Website/Product%20Detail%20Page/Logos/Eiger_Extreme_logo_rgb_pos.jpg - 20.9KiB (89%)
https://www.mammut.ch/images/c/Online/Website/Shop/summer_essentials_typo_logo_rgb_pos.jpg - 16.9KiB (78%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 715.
  • The competing domain de.mammut.com has achieved a score of 2195

Content

  • The most common term on the website is shirt
  • For the popular word shirt, this would be a similar word combination: shirts hemden, shirts hemden, shirts hosen, layer shirts, shirts tops
  • The word or combination of words with the worst "Count on Page" result is newsletter register (based first 10 subpages of the domain under investigation).
  • We think there is a blog section on the competitors website "arcteryx.com".
  • The competitor de.mammut.com has achieved a value of 1 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".

Social media

  • The main domain has a Twitter account.
  • 40% of this group of domains has a Youtube account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Twitter fans belonging to the competitor de.mammut.com tweet account is 82221 (since the last update).
  • The number of Facebook fans belonging to the main domain facebook account is 915109 (since the last update).

Seo

  • The URL https://www.mammut.ch/INT/en/Trail-Running/c/AlpinePer occurs most frequently in the search engine results.
  • The average position in the search engine rankings for the main domain is 60.
  • The competitors (sport-conrad.com) best performing keyword is langlaufski and it was found on the position 1
  • The competing websites have an average search engine position of 156458 in our rankings.
  • The average number of visitors expected from the search engine for the competitors websites is 312917.

Server

  • The server of the main domain responded within0.78 seconds.
  • On the homepage of the main domain 5 CSS files can be identified.
  • Graphic files (on the homepage of the main domain) have a size of 169 kb.
  • When the homepage of the competitor sport-conrad.com is loaded once, 89 objects are downloaded (files, JS scripts, etc.).
  • The version for smartphones and tablets of the competitor arcteryx.com has achieved 100 points for user-experience (how user-friendly a website is).