Mini Content Marketing comparison of websites for madewell.com

madewell.com

55%

toryburch.com

51%
Change competitor

pullandbear.com

42%
Change competitor

truereligion.com

33%
Change competitor

luckybrand.com

33%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric madewell.com pullandbear.com toryburch.com luckybrand.com truereligion.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x 638785
Instagram following (account is following) x x x x 365
Youtube subscribers x x x x 937
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric madewell.com pullandbear.com toryburch.com luckybrand.com truereligion.com
Number of Referring Backlinks (Content Popularity) (day) 739,154 326,854 1,008,690 1,359,281 96,190
Number of Referring Domains (Content Popularity) (day) 12,974 9,285 11,878 4,790 3,753
Number of URLs found in the index (day) 567,850 799,020 699,646 6,059,770 354,659
Number of IPs that refer to domain (day) 6,972 6,313 7,619 3,224 2,613
Number of subnets that refer to domain (day) 4,801 4,571 5,456 2,625 2,114
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 30 5 24 8 3
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1,192 20 4,856 146 3
Number of governmental and .gov - related domains that refer to domain (day) 3 x 1 x x
Number of government and .gov - related external backlinks that link to domain (day) 18 x 2 x x
The exact number of educational domains that refer to domain (day) 29 1 21 8 2
Number of Backlinks from .EDU Domains (Content Popularity) (day) 1,191 2 52 146 2
The exact number of government domains that refer to domain (day) 2 x 1 x x
The exact number of government links that refer to domain (day) 17 x 2 x x
Average number of outgoing links to unique domains for that domain (day) 0 13 5 2 2
The number of outgoing links for this domain (day) 1 15 7 2 3
Average number of internal links for domain (day) 78 31 217 274 101
Link Strength of Referring Domains (Content Popularity) (day) 50 35 45 49 45
Authority of Referring Domains (Content Popularity) (day) 51 22 38 62 25
TrustMetric value for domain (day) - Majestic metric 51 22 38 62 25

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Madewell | Women's clothing: great jeans, shoes, bags + more
Desktop speed score 57
Mobile speed score 59
Mobile usability score 99
Number of all page resources 81
Number of static page resources 59
Number of JS page resources 31
Number of styles (CSS) page resources 6
Total request weight 13 kb
HTML response weight 72 kb
CSS response weight 494 kb
Images response weight 374 kb
JS response weight 1338 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://madewell.com/
https://www.madewell.com/
https://www.madewell.com/fr/
https://www.madewell.com/fr/index.jsp
Cache (desktop) by setting expiry date for
https://madewell-www.baynote.net/r/madewell-www/custom-script.js
https://www.madewell.com/data/v1/us/baynote/params/url=https%3A%2F%2Fwww.madewell.com?_=1503088961992
https://c.go-mpulse.net/boomerang/config.js?key=HQNPX-56L9R-H2W22-UMARF-M8RJZ&d=www.madewell.com&t=5010297&v=1.376.1462309808&if=&sl=0&si=5cuy0zm0ydhg2e29-NaN&plugins=ConfigOverride,PageParams,AutoXHR,SPA,Angular,Backbone,Ember,History,RT,BW,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,Errors,LOGN
Cache (mobile) by setting expiry date for
https://jcrew-www.baynote.net/baynote/tags3/jquery1.11.js
https://jcrew-www.baynote.net/r/jcrew-www/custom-script.js
https://www.madewell.com/data/v1/us/baynote/params/url=https%3A%2F%2Fwww.madewell.com
Speed up server response time
Response time in 0.40 seconds
Minify HTML files (desktop)
https://www.madewell.com/fr/index.jsp - 2KiB (13%)
Minify JavaScript files (desktop)
https://www.madewell.com/media/js/NewHP/slideshow960_v1_m56577569832471649.js - 14KiB (39%)
https://madewell-www.baynote.net/r/madewell-www/custom-script.js - 720B (34%)
Minify JavaScript files (mobile)
https://jcrew-www.baynote.net/r/jcrew-www/custom-script.js - 898B (33%)
Optimize image files (desktop)
https://i.s-madewell.com/is/image/madewell/2017-aug2-wk4-hp-img1?wid=1248&op_sharpen=0&resMode=bicub&op_usm=0.5,1,5,0&fmt=pjpeg&fit=wrap&qlt=70,1 - 13.6KiB (14%)
https://i.s-madewell.com/is/image/madewell/2017-aug1-wk1-hp-img11?wid=1248&op_sharpen=0&resMode=bicub&op_usm=0.5,1,5,0&fmt=pjpeg&fit=wrap&qlt=70,1 - 11.2KiB (20%)
https://i.s-madewell.com/is/image/madewell/2017-aug2-wk4-hp-img2?wid=370&op_sharpen=0&resMode=bicub&op_usm=0.5,1,5,0&fmt=pjpeg&fit=wrap&qlt=70,1 - 6KiB (18%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2047.
  • The competing domain luckybrand.com has achieved a score of 1217

Content

  • 208 words or phrases (two word combinations) were found on the main domain.
  • The word or combination of words with the best median result regarding the frequency is madewell (based on first 10 subpages of examined domain).
  • Competitor toryburch.com has achieved a value of 217 for the metric:"Average number of internal links".
  • Competitor toryburch.com has achieved a value of 1 for the metric: "Number of referring .GOV domains (daily value)".
  • The achieved value for the metric: "Number of backlinks from .EDU similar to .EDU domains (daily value)" is 1192 .

Social media

  • A link to Instagram was found on the competitors website luckybrand.com.
  • The main domain has an Instagram account.
  • The number of Twitter tweets belonging to the competitor toryburch.com tweet account is 9533 (since the last update).
  • THe main domain instagram account has a post activity of 3290
  • The number of instagram posts on the competitor truereligion.com instagram account is 3408 (since the last update).

Seo

  • This free report has been updated for the competitor toryburch.com on 2020-01-18.
  • The competitor toryburch.com should get at least 6156 visitors from the search engine per month.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 38724 in our rankings.
  • The average number of visitors expected from the search engine for the competitors websites is 77448.

Server

  • The competitor's toryburch.com meta title is: Tory Burch | Prêt-à-porter Femme, robes, chaussures, sacs et accessoires .
  • On the homepage, belonging to pullandbear.com 12 CSS files can be identified.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor toryburch.com website.
  • The server of the main domain responded within0.4 seconds.
  • The main domain website could compress the JS file https://madewell-www.baynote.net/r/madewell-www/custom-script.js and save 720B kb (34%).