Mini
Content Marketing comparison of websites for luxurytravelshop.ch
impo.ch
cosmeticexpress.com
parfuemerie.de
parfum-outlet.ch
luxurytravelshop.ch
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | luxurytravelshop.ch | impo.ch | parfuemerie.de | cosmeticexpress.com | parfum-outlet.ch | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | 306 | x |
| Instagram followers | x | x | x | 2977 | x | |
| Instagram following (account is following) | x | x | x | 762 | x | |
Youtube
|
Youtube views | x | x | x | 7184 | x |
| Youtube subscribers | x | x | x | 8 | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | 3 | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | luxurytravelshop.ch | impo.ch | parfuemerie.de | cosmeticexpress.com | parfum-outlet.ch |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 16 | 62,608 | 10,750 | 4,202 | 1,129 |
| Number of Referring Domains (Content Popularity) (day) | 2 | 678 | 349 | 598 | 173 |
| Number of URLs found in the index (day) | 926 | 62,996 | 86,754 | 225,077 | 22,198 |
| Number of IPs that refer to domain (day) | 2 | 313 | 283 | 162 | 123 |
| Number of subnets that refer to domain (day) | 2 | 273 | 249 | 147 | 110 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | x | x | x | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | x | x | x | x |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | x | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | x | x | x |
| The exact number of educational domains that refer to domain (day) | x | x | x | x | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | x | x | x | x |
| The exact number of government domains that refer to domain (day) | x | x | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 3 | 2 | 0 | 1 |
| The number of outgoing links for this domain (day) | 0 | 3 | 2 | 0 | 1 |
| Average number of internal links for domain (day) | 13 | 32 | 75 | 27 | 321 |
| Link Strength of Referring Domains (Content Popularity) (day) | 10 | 25 | 39 | 29 | 15 |
| Authority of Referring Domains (Content Popularity) (day) | 5 | 25 | 19 | 17 | 4 |
| TrustMetric value for domain (day) - Majestic metric | 5 | 25 | 19 | 17 | 4 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Luxury Travel Shop |
|
| Desktop speed score | 49 |
|---|---|
| Mobile speed score | 45 |
| Mobile usability score | 74 |
| Number of all page resources | 61 |
| Number of static page resources | 52 |
| Number of JS page resources | 9 |
| Number of styles (CSS) page resources | 7 |
| Total request weight | 9 kb |
| HTML response weight | 22 kb |
| CSS response weight | 210 kb |
| Images response weight | 1415 kb |
| JS response weight | 598 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for http://luxurytravelshop.ch/design/plain_site/javascript/customs.js
http://luxurytravelshop.ch/design/plain_site/javascript/jquery.cookie.js
http://luxurytravelshop.ch/design/plain_site/javascript/jquery.min.js
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Cache (mobile) by setting expiry date for http://luxurytravelshop.ch/design/plain_site/javascript/customs.js
http://luxurytravelshop.ch/design/plain_site/javascript/jquery.cookie.js
http://luxurytravelshop.ch/design/plain_site/javascript/jquery.min.js
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Speed up server response time
Response time in 0.67 seconds
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Minify HTML files (desktop) http://luxurytravelshop.ch/ - 12.3KiB (56%)
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Minify HTML files (mobile) http://luxurytravelshop.ch/ - 12.3KiB (57%)
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Minify JavaScript files (desktop) http://luxurytravelshop.ch/design/plain_site/javascript/plugins.js - 24.9KiB (20%)
http://luxurytravelshop.ch/design/plain_site/javascript/jquery.cookie.js - 1,013B (52%)
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Minify JavaScript files (mobile) http://luxurytravelshop.ch/design/plain_site/javascript/plugins.js - 24.9KiB (20%)
http://luxurytravelshop.ch/design/plain_site/javascript/jquery.cookie.js - 1,013B (52%)
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Optimize image files (desktop) http://luxurytravelshop.ch/var/plain_site/storage/images/media/images/immagini-lux-slider-home/lux_cassa/9978-3-ita-IT/Lux_Cassa_slideshow.jpg - 215.2KiB (72%)
http://luxurytravelshop.ch/var/plain_site/storage/images/media/images/immagini-lux-slider-home/lux-entrata/9975-3-ita-IT/Lux-entrata_slideshow.jpg - 208KiB (70%)
http://luxurytravelshop.ch/var/plain_site/storage/images/media/images/immagini-lux-slider-home/slider_volantino/21615-2-ita-IT/Slider_Volantino_slideshow.jpg - 121KiB (63%)
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| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
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Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 533.
- The competing domain impo.ch has achieved a score of 2240
Content
- 290 words or phrases (two word combinations) were found on the main domain.
- The word or combination of words with the lowest median result regarding the frequency is della propria (based on first 10 subpages of examined domain).
- We think there is a blog section on the competitors website "impo.ch".
- Competitor impo.ch has reached a value of 678 for the metric: "Number of referring domains (daily value)".
- Competitor impo.ch has reached a value of 3 for the metric: "Number of outgoing links".
Social media
- Facebook gives the category Shopping & Retail for the domain parfuemerie.de.
- The domain impo.ch has an Instagram account.
- 60% of this group of domains has a Facebook account.
- 40% of this group of domains has a Twitter account.
- 40% of this group of domains has a Google+ account.
Seo
- The URL http://www.luxurytravelshop.ch/en/Brands/Biotherm is the most common search engine result in our search engine rankings
- This free report has been updated for the main domain on 2018-02-09.
- The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).
- The competitors (parfuemerie.de) best performing keyword is parfümerie and it was found on the position 1
- The average position in the search engine rankings for the website impo.ch is 46.
Server
- The competitor cosmeticexpress.com has a number of pages indexed in the search engine of 1,030.
- The entire HTML files of the main domain homepage weighs 22 kb.
- The CSS of the competitor parfuemerie.de website accounts for11% of all data transfers.
- When the homepage of the competitor parfuemerie.de is loaded once, 113 objects are downloaded (files, JS scripts, etc.).
- The number of static elements on the impo.ch page is 157.