Mini
Content Marketing comparison of websites for lufthansa.com
swiss.com
lufthansa.com
aircanada.com
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | lufthansa.com | swiss.com | aircanada.com | |
|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x |
Twitter
|
Tweets | x | x | x |
| Twitter followers | x | x | x | |
| Twitter following (account is following) | x | x | x | |
| Twitter likes | x | x | x | |
Instagram
|
Instagram posts | x | x | x |
| Instagram followers | x | x | x | |
| Instagram following (account is following) | x | x | x | |
Youtube
|
Youtube views | 4456767 | 33589915 | x |
| Youtube subscribers | 72500 | 81900 | x | |
| Youtube comments | x | x | x | |
| Youtube videos | 129 | 312 | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | lufthansa.com | swiss.com | aircanada.com |
|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 4,719,277 | 2,624,077 | 2,536,038 |
| Number of Referring Domains (Content Popularity) (day) | 44,314 | 20,376 | 34,618 |
| Number of URLs found in the index (day) | 239,498 | 88,807 | 541,797 |
| Number of IPs that refer to domain (day) | 27,066 | 13,042 | 20,362 |
| Number of subnets that refer to domain (day) | 18,071 | 9,324 | 13,893 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 207 | 40 | 118 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 762 | 138 | 597 |
| Number of governmental and .gov - related domains that refer to domain (day) | 54 | 15 | 85 |
| Number of government and .gov - related external backlinks that link to domain (day) | 486 | 25 | 176 |
| The exact number of educational domains that refer to domain (day) | 77 | 18 | 76 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 343 | 64 | 372 |
| The exact number of government domains that refer to domain (day) | 6 | 2 | 12 |
| The exact number of government links that refer to domain (day) | 264 | 4 | 67 |
| Average number of outgoing links to unique domains for that domain (day) | 8 | 0 | 8 |
| The number of outgoing links for this domain (day) | 13 | 0 | 9 |
| Average number of internal links for domain (day) | 38 | 4 | 37 |
| Link Strength of Referring Domains (Content Popularity) (day) | 51 | 46 | 55 |
| Authority of Referring Domains (Content Popularity) (day) | 65 | 58 | 61 |
| TrustMetric value for domain (day) - Majestic metric | 65 | 58 | 61 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1350.
- The competing domain swiss.com has achieved a score of 3143
Content
- 112 words or phrases (two word combinations) were found on the main domain.
- The term swiss only occurs on the swiss.com website and not on the website of the main domain.
- Competitor swiss.com has reached a value of 88807 for the metric: "Number of URLs found in the index (daily value)".
- The competitor swiss.com has achieved a value of 15 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
- The competitor swiss.com has reached a value of 0 for the metric: "Average number of outgoing links to different domains".
Social media
- The domain swiss.com was defined as category: Travel Company on Facebook.
- The domain swiss.com has a Linkedin account.
- A link to Twitter was found on the main domain.
- The main domain has an Instagram account.
- The number of YouTube views of the main domain is 25290796 (since the last update).
Seo
- The URL https://www.aircanada.com/ch/de/aco/home/fly/onboard/preferred-seats/online-advance-seat-selection.html is the most frequent url in our search engine rankings, which belongs to the competitor aircanada.com
- The competitor aircanada.com should get at least 12067 visitors from the search engine per month.
- This free report has been updated for the main domain on 2020-02-10.
- The number of visitors from the search engine to the main domain is 15878415 per month.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- The entire CSS files of the competitor swiss.com homepage weighs 1017 kb.
- The mobile version of the competitor swiss.com achieved 42 points for the server response and website loading times in the Google Insights test.
- On the homepage of the main domain 4 CSS files can be identified.
- The HTML script of the main domain weighs 4086 kb.
- Some links and buttons are too small and can cause problems for website visitors of the main domain.