Mini Content Marketing comparison of websites for lnoc.ch

uniboard.ch

82%
Change competitor

studienbuch.ch

34%
Change competitor

sportstudien.ch

22%
Change competitor

unitectra.ch

22%
Change competitor

lnoc.ch

13%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric lnoc.ch studienbuch.ch unitectra.ch uniboard.ch sportstudien.ch
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric lnoc.ch studienbuch.ch unitectra.ch uniboard.ch sportstudien.ch
Number of Referring Backlinks (Content Popularity) (day) x 104 x 3,693 x
Number of Referring Domains (Content Popularity) (day) x 22 x 389 x
Number of URLs found in the index (day) x 3,486 x 117,252 x
Number of IPs that refer to domain (day) x 20 x 109 x
Number of subnets that refer to domain (day) x 20 x 104 x
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x 1 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x 1 x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x x 1 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x 1 x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) x 4 x 3 x
The number of outgoing links for this domain (day) x 4 x 3 x
Average number of internal links for domain (day) x 34 x 73 x
Link Strength of Referring Domains (Content Popularity) (day) x 10 x 26 x
Authority of Referring Domains (Content Popularity) (day) x 7 x 12 x
TrustMetric value for domain (day) - Majestic metric x 7 x 12 x

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home | Lange Nacht der Karriere
Desktop speed score 37
Mobile speed score 34
Mobile usability score 74
Number of all page resources 53
Number of static page resources 36
Number of JS page resources 3
Number of styles (CSS) page resources 2
Total request weight 4 kb
HTML response weight 11 kb
CSS response weight 12 kb
Images response weight 1678 kb
JS response weight 54 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://lnoc.ch/
http://www.lnoc.ch/
http://www.lnoc.ch/de/index
Cache (desktop) by setting expiry date for
http://www.lnoc.ch/css/font.css
http://www.lnoc.ch/css/font/FranklinGothic-MedCd-webfont.woff
http://www.lnoc.ch/css/img/LNOC_logo_web_D_RGB.jpg
Cache (mobile) by setting expiry date for
http://www.lnoc.ch/css/font.css
http://www.lnoc.ch/css/font/FranklinGothic-MedCd-webfont.woff
http://www.lnoc.ch/css/img/LNOC_logo_web_D_RGB.jpg
Speed up server response time
Response time in 0.52 seconds
Minify your CSS files (desktop)
http://www.lnoc.ch/css/style.css - 2.2KiB (21%)
http://www.lnoc.ch/css/font.css - 768B (64%)
Minify your CSS files (mobile)
http://www.lnoc.ch/css/style.css - 2.2KiB (21%)
http://www.lnoc.ch/css/font.css - 768B (64%)
Minify HTML files (desktop)
http://www.lnoc.ch/de/index - 1.4KiB (14%)
Minify HTML files (mobile)
http://www.lnoc.ch/de/index - 1.4KiB (14%)
Minify JavaScript files (desktop)
http://www.lnoc.ch/share/html5/html5shiv-printshiv.js - 8.1KiB (56%)
http://www.lnoc.ch/share/html5/html5shiv.js - 5.2KiB (57%)
Minify JavaScript files (mobile)
http://www.lnoc.ch/share/html5/html5shiv-printshiv.js - 8.1KiB (56%)
http://www.lnoc.ch/share/html5/html5shiv.js - 5.2KiB (57%)
Optimize image files (desktop)
http://www.lnoc.ch/img/logos/HOCHSCHULEN/2016/zhaw.jpg - 603.5KiB (99%)
http://www.lnoc.ch/img/logos/HOCHSCHULEN/2016/fhnw_technik.jpg - 152.7KiB (98%)
http://www.lnoc.ch/img/logos/HOCHSCHULEN/2016/unibas.jpg - 61.8KiB (96%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 395.
  • The competing domain unitectra.ch has achieved a score of 665

Content

  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is form before (based on first 10 subpages of examined domain).
  • 223 words or phrases (two word combinations) were found on the main domain.
  • The word or combination of words with the best median result regarding the frequency is business fhnw (based on first 10 subpages of examined domain).
  • The word or combination of words with the lowest median result regarding the frequency is home lange (based on first 10 subpages of examined domain).
  • The competitor uniboard.ch has achieved a value of 104 for the metric: "Number of referring domains from different IP C blocks".

Social media

  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.
  • The number of Twitter tweets belonging to the competitor uniboard.ch tweet account is 1246 (since the last update).

Seo

  • This free report has been updated for the competitor studienbuch.ch on 2020-01-22.
  • The best position ever found for the competitor unitectra.ch was 4 and it was found the keyword :keyword.
  • The competitor unitectra.ch should get at least 755 visitors from the search engine per month.
  • The best position ever found for the main domain was 39 and it was found the keyword :keyword.
  • On average, the competitors get at least 11701 visitors per month from the search engine.

Server

  • When the homepage of the competitor uniboard.ch is loaded once, 78 objects are downloaded (files, JS scripts, etc.).
  • Javascript on the main domain hold 3% of all data transfers.
  • Due to the font size being smaller than optimal, some texts on the main domain website may appear illegible to visitors on the mobile device.
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.
  • The mobile website of the main domain got a score of 34/100 points for the loading times.