Mini
Content Marketing comparison of websites for lillypulitzer.com
zappos.com
zumiez.com
nordstromrack.com
lillypulitzer.com
na-kd.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | lillypulitzer.com | zappos.com | zumiez.com | nordstromrack.com | na-kd.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | lillypulitzer.com | zappos.com | zumiez.com | nordstromrack.com | na-kd.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 121,785 | 7,840,497 | 437,503 | 8,813,950 | 239,956 |
| Number of Referring Domains (Content Popularity) (day) | 4,895 | 42,095 | 6,364 | 8,963 | 3,895 |
| Number of URLs found in the index (day) | 79,717 | 8,132,470 | 21,822,994 | 1,644,102 | 316,926 |
| Number of IPs that refer to domain (day) | 3,129 | 27,528 | 4,743 | 5,523 | 2,745 |
| Number of subnets that refer to domain (day) | 2,426 | 17,113 | 3,289 | 3,857 | 1,846 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 18 | 115 | 12 | 7 | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 122 | 679 | 31 | 16 | x |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 10 | 6 | 2 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 30 | 31 | 1,370,361 | x |
| The exact number of educational domains that refer to domain (day) | 18 | 99 | 11 | 7 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 122 | 643 | 30 | 16 | x |
| The exact number of government domains that refer to domain (day) | x | 8 | 6 | 1 | x |
| The exact number of government links that refer to domain (day) | x | 28 | 31 | 6 | x |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 4 | 1 | 8 | 3 |
| The number of outgoing links for this domain (day) | 4 | 5 | 1 | 12 | 3 |
| Average number of internal links for domain (day) | 58 | 212 | 87 | 228 | 23 |
| Link Strength of Referring Domains (Content Popularity) (day) | 45 | 56 | 47 | 50 | 49 |
| Authority of Referring Domains (Content Popularity) (day) | 59 | 76 | 59 | 25 | 19 |
| TrustMetric value for domain (day) - Majestic metric | 59 | 76 | 59 | 25 | 19 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Resort Wear for Women: Beach Dresses, Outfits & Accessories | Lilly Pulitzer |
|
| Desktop speed score | 50 |
|---|---|
| Mobile speed score | 44 |
| Mobile usability score | 99 |
| Number of all page resources | 191 |
| Number of static page resources | 137 |
| Number of JS page resources | 88 |
| Number of styles (CSS) page resources | 8 |
| Total request weight | 31 kb |
| HTML response weight | 233 kb |
| CSS response weight | 238 kb |
| Images response weight | 1897 kb |
| JS response weight | 2366 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://cdns.brsrvr.com/v1/br-trk-5187.js
https://s.yimg.com/wi/ytc.js
https://scripts.agilone.com/v1.0.1/loader.js
|
|
Cache (mobile) by setting expiry date for https://cdns.brsrvr.com/v1/br-trk-5187.js
https://s.yimg.com/wi/ytc.js
https://scripts.agilone.com/v1.0.1/loader.js
|
|
Speed up server response time
Response time in 0.75 seconds
|
|
Minify HTML files (desktop) https://www.lillypulitzer.com/ - 4.9KiB (12%)
|
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Minify HTML files (mobile) https://www.lillypulitzer.com/ - 4.9KiB (12%)
|
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Minify JavaScript files (desktop) https://sugartown.scene7.com/s7viewers/html5/js/BasicZoomViewer.js - 2.4KiB (31%)
https://www.lillypulitzer.com/js/ocpsdk/jquery/ext/jquery.widget.jsp - 1.6KiB (14%)
|
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Minify JavaScript files (mobile) https://sugartown.scene7.com/s7viewers/html5/js/BasicZoomViewer.js - 2.4KiB (31%)
https://www.lillypulitzer.com/js/ocpsdk/jquery/ext/jquery.widget.jsp - 1.6KiB (14%)
|
|
Optimize image files (desktop) https://www.lillypulitzer.com/assets/images/cms/homepage_headers_large/7.20.17_hp_newarrivals.jpg - 62KiB (27%)
https://www.lillypulitzer.com/assets/images/cms/general_banners_small/3138_Agenda_NavDropDown.jpg - 46.6KiB (74%)
https://www.lillypulitzer.com/assets/images/cms/homepage_headers_large/7.20.17_hp_matchingmoments.jpg - 41.6KiB (31%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1168.
- The competing domain zumiez.com has achieved a score of 1723
Content
- The most common word or combination of words on the competitors Website: nordstromrack.com is nordstrom
- The competitor zappos.com has achieved a value of 56 for the metric: "Link power of the referring domains".
- The competitor na-kd.com has achieved a value of 19 for the metric: "Trust metric - Majestic metric".
- The value achieved for the metric: "Number of incoming backlinks (daily value)" is 121785.
- The value achieved for the metric: "Number of referring domains (daily value)" is 4895.
Social media
- 140% of this group of domains has a Instagram account.
- 0% of this group of domains has a LinkedIn account.
- The number of Twitter Following for the main domain is 8976 (since the last update).
- The number of Twitter fans belonging to the competitor zappos.com tweet account is 2494930 (since the last update).
- Number of Instagram followers, which belong to the competitor zumiez.com has been 1253991 since the last check.
Seo
- The URL https://www.lillypulitzer.com/new/ is the most common search engine result in our search engine rankings
- The best position ever found for the main domain was 33 and it was found the keyword :keyword.
- The number of visitors from the search engine to the main domain is 0 per month.
- The domain zumiez.com has the best search engine rankings average position.
- The competing websites have an average search engine position of 731521 in our rankings.
Server
- It would be an advantage to compress the image at the competitor zumiez.com website: http://static.zumiez.com/skin/frontend/delorum/default/images/build-your-own-complete-444x500.jpg in order to 9.5KiB kb.
- The main domain website could compress the JS file https://sugartown.scene7.com/s7viewers/html5/js/BasicZoomViewer.js and save 2.4KiB kb (31%).
- On the homepage of the main domain 8 CSS files can be identified.
- Some links and buttons are too small and can cause problems for website visitors of the main domain.
- The mobile website of the main domain got a score of 44/100 points for the loading times.