Mini Content Marketing comparison of websites for library.ethz.ch

library.ethz.ch

83%

ub.tum.de

27%
Change competitor

ub.tu-berlin.de

24%
Change competitor

ub.hu-berlin.de

21%
Change competitor

slub-dresden.de

17%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric library.ethz.ch ub.tum.de slub-dresden.de ub.tu-berlin.de ub.hu-berlin.de
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric library.ethz.ch ub.tum.de slub-dresden.de ub.tu-berlin.de ub.hu-berlin.de
Number of Referring Backlinks (Content Popularity) (day) 14 6 12,029,950 9 31
Number of Referring Domains (Content Popularity) (day) 7 5 3,923 5 7
Number of URLs found in the index (day) 13 69 2,868,745 6 21
Number of IPs that refer to domain (day) 7 5 3,006 5 7
Number of subnets that refer to domain (day) 7 5 2,260 5 7
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x 105 x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x 3,635 x x
Number of governmental and .gov - related domains that refer to domain (day) x x 4 x x
Number of government and .gov - related external backlinks that link to domain (day) x x 6 x x
The exact number of educational domains that refer to domain (day) x x 41 x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x 1,809 x x
The exact number of government domains that refer to domain (day) x x 1 x x
The exact number of government links that refer to domain (day) x x 2 x x
Average number of outgoing links to unique domains for that domain (day) 0 0 2 2 0
The number of outgoing links for this domain (day) 0 0 2 2 0
Average number of internal links for domain (day) 1 27 42 22 1
Link Strength of Referring Domains (Content Popularity) (day) 11 8 57 12 29
Authority of Referring Domains (Content Popularity) (day) 21 9 52 7 26
TrustMetric value for domain (day) - Majestic metric 21 9 52 7 26

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home - Wissensportal ETH-Bibliothek
Desktop speed score 86
Mobile speed score 70
Mobile usability score 99
Number of all page resources 41
Number of static page resources 31
Number of JS page resources 2
Number of styles (CSS) page resources 2
Total request weight 5 kb
HTML response weight 331 kb
CSS response weight 192 kb
Images response weight 177 kb
JS response weight 619 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.library.ethz.ch/extension/wp/design/wp/stylesheets/fonts/glyphicons-halflings-regular.woff
Cache (mobile) by setting expiry date for
http://www.library.ethz.ch/extension/wp/design/wp/stylesheets/fonts/glyphicons-halflings-regular.woff
Speed up server response time
Response time in 0.42 seconds
Minify HTML files (desktop)
http://www.library.ethz.ch/primo_library/libweb/action/dlDisplay.do?&docId=ebi01_prod003911210&query=any,contains,eth&vid=DADS&_=1499004640273 - 3.4KiB (20%)
http://www.library.ethz.ch/ - 3.3KiB (21%)
Minify HTML files (mobile)
http://www.library.ethz.ch/primo_library/libweb/action/dlDisplay.do?&docId=ebi01_prod003911210&query=any,contains,eth&vid=DADS&_=1499004650440 - 3.4KiB (20%)
http://www.library.ethz.ch/ - 3.3KiB (21%)
Minify JavaScript files (desktop)
http://www.library.ethz.ch/extension/wp/design/wp/javascript/bootstrap/bootstrap-accessibility.js - 1.6KiB (40%)
Minify JavaScript files (mobile)
http://www.library.ethz.ch/extension/wp/design/wp/javascript/bootstrap/bootstrap-accessibility.js - 1.6KiB (40%)
Optimize image files (desktop)
http://www.library.ethz.ch/var/storage/images/home2/boxen/e-ressourcen-und-e-publishing/forschungsdaten-verwenden/168174-9-ger-DE/Forschungsdaten-verwenden_homepageboximage_small.jpg - 26.8KiB (72%)
http://www.library.ethz.ch/var/storage/images/kontakt/standorte-adressen-oeffnungszeiten/sammlungen-archive/im-fokus/17003-219-ger-DE/Im-Fokus_homepageboximage_small.jpg - 1.8KiB (22%)
http://www.library.ethz.ch/var/storage/images/home2/boxen/bibliotheken-sammlungen-und-archive/gruene-bibliothek/204940-5-ger-DE/Gruene-Bibliothek_homepageboximage_small.jpg - 1.1KiB (11%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2175.
  • The competing domain ub.tum.de has achieved a score of 707

Content

  • The word or combination of words with the lowest median result regarding the frequency is explora kontakt (based on first 10 subpages of examined domain).
  • It is very likely that you can register and open a user account on the competitors website "ub.tum.de".
  • The value achieved for the metric: "Number of referring domains (daily value)" is 7.
  • The value achieved for the metric: "Number of outgoing links" is 0 .
  • The value achieved for the metric: "Link power of the referring domains" is 11 .

Social media

  • The domain ub.tu-berlin.de has an Instagram account.
  • The domain slub-dresden.de has a Twitter account.
  • The main domain has a Twitter account.
  • The domain slub-dresden.de has a Google+ account.
  • The number of Twitter tweets belonging to the competitor ub.tu-berlin.de tweet account is 3319 (since the last update).

Seo

  • The URL https://www.library.ethz.ch/Dienstleistungen is the most common search engine result in our search engine rankings
  • In the search engine rankings below, the average position for the competitor ub.tum.de is: 52.
  • The domain ub.hu-berlin.de has the best search engine rankings average position.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • On average, the competitors get at least 32121 visitors per month from the search engine.

Server

  • The main domain website could compress the JS file http://www.library.ethz.ch/extension/wp/design/wp/javascript/bootstrap/bootstrap-accessibility.js and save 1.6KiB kb (40%).
  • The desktop version of the main domain received an Insights value of 86 for the performance.
  • The competitor ub.tum.de website could compress the JS file https://www.ub.tum.de/files/js/js_uQl7FUw4p7-tuvOmF36-Ph59zw2h5o-UH8tZfpK5SUQ.js and save 523B kb (51%).
  • The number of Javascript resources (on the homepage of the competitor ub.hu-berlin.de) is 10 .
  • The version for smartphones and tablets of the competitor ub.tu-berlin.de has achieved 61 points for user-experience (how user-friendly a website is).