Mini
Content Marketing comparison of websites for lib.utk.edu
library.duke.edu
library.harvard.edu
libraries.wsu.edu
library.gsu.edu
lib.utk.edu
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | lib.utk.edu | libraries.wsu.edu | library.duke.edu | library.gsu.edu | library.harvard.edu | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | 252245 | x |
| Youtube subscribers | x | x | x | 1900 | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | 208 | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | lib.utk.edu | libraries.wsu.edu | library.duke.edu | library.gsu.edu | library.harvard.edu |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 128 | 439,825 | 262,994 | 30,954 | 31,084 |
| Number of Referring Domains (Content Popularity) (day) | 22 | 372 | 8,185 | 344 | 1,910 |
| Number of URLs found in the index (day) | 36 | 449,630 | 173,702 | 1,775 | 4,662 |
| Number of IPs that refer to domain (day) | 22 | 331 | 6,781 | 323 | 1,735 |
| Number of subnets that refer to domain (day) | 22 | 301 | 5,401 | 309 | 1,563 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 3 | 22 | 1,019 | 38 | 240 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 3 | 65 | 28,938 | 246 | 3,220 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 4 | 22 | x | 8 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 9 | 311 | x | 44 |
| The exact number of educational domains that refer to domain (day) | 2 | 21 | 855 | 38 | 163 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 2 | 55 | 26,800 | 246 | 2,313 |
| The exact number of government domains that refer to domain (day) | x | 4 | 17 | x | 7 |
| The exact number of government links that refer to domain (day) | x | 9 | 297 | x | 23 |
| Average number of outgoing links to unique domains for that domain (day) | x | 0 | 2 | 5 | 5 |
| The number of outgoing links for this domain (day) | x | 0 | 2 | 10 | 5 |
| Average number of internal links for domain (day) | x | 58 | 53 | 58 | 30 |
| Link Strength of Referring Domains (Content Popularity) (day) | 13 | 34 | 50 | 40 | 48 |
| Authority of Referring Domains (Content Popularity) (day) | 18 | 36 | 61 | 36 | 56 |
| TrustMetric value for domain (day) - Majestic metric | 18 | 36 | 61 | 36 | 56 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Home - University Libraries: University of Tennessee, Knoxville |
|
| Desktop speed score | 72 |
|---|---|
| Mobile speed score | 55 |
| Mobile usability score | 97 |
| Number of all page resources | 37 |
| Number of static page resources | 16 |
| Number of JS page resources | 16 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 4 kb |
| HTML response weight | 51 kb |
| CSS response weight | 330 kb |
| Images response weight | 96 kb |
| JS response weight | 368 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://lib.utk.edu/
http://www.lib.utk.edu/
https://www.lib.utk.edu/
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Cache (desktop) by setting expiry date for https://www.lib.utk.edu/template/2016/images-utlibraries/chat-online.png
https://www.lib.utk.edu/template/2016/images-utlibraries/onesearch-215.png
https://www.lib.utk.edu/template/2016/images-utlibraries/social-media/facebook-16.png
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Cache (mobile) by setting expiry date for https://www.lib.utk.edu/template/2016/images-utlibraries/chat-online.png
https://www.lib.utk.edu/template/2016/images-utlibraries/onesearch-215.png
https://www.lib.utk.edu/template/2016/images-utlibraries/social-media/facebook-16.png
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Speed up server response time
Response time in 0.40 seconds
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Minify your CSS files (desktop) https://www.lib.utk.edu/wp-content/themes/ut-thehill-libraries-child/style.css?ver=2015-09-02 - 584B (29%)
https://www.lib.utk.edu/wp-content/themes/ut-thehill-libraries-child/style.css?ver=4.8 - 584B (29%)
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Minify your CSS files (mobile) https://www.lib.utk.edu/wp-content/themes/ut-thehill-libraries-child/style.css?ver=2015-09-02 - 584B (29%)
https://www.lib.utk.edu/wp-content/themes/ut-thehill-libraries-child/style.css?ver=4.8 - 584B (29%)
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Minify HTML files (desktop) https://www.lib.utk.edu/ - 1.6KiB (12%)
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Minify HTML files (mobile) https://www.lib.utk.edu/ - 1.6KiB (12%)
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Optimize image files (desktop) https://www.lib.utk.edu/wp-content/uploads/2016/08/smokey-home-630.jpg - 68.8KiB (87%)
https://www.lib.utk.edu/template/2016/images-utlibraries/chat-online.png - 4.2KiB (61%)
https://www.lib.utk.edu/template/2016/images-utlibraries/social-media/pinterest-16.png - 922B (58%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 977.
- The competing domain library.harvard.edu has achieved a score of 1880
Content
- The term student only appears on one competitor's website - library.harvard.edu.
- The achieved value for the metric: "Number of referring .EDU and similar to .EDU domains (daily value)" is 3 .
- The achieved value for the metric: "Trustmetric value for this domain - majestic metric" is 18 .
- Competitor library.harvard.edu has reached a value of 1910 for the metric: "Number of referring domains (daily value)".
- The competitor libraries.wsu.edu has achieved a value of 4 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
Social media
- A link to Instagram was found on the main domain.
- 60% of this group of domains has a Instagram account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- The competitor library.gsu.edu has created 535 youtube videos.
- On Twitter, the main domain ha an activity of 2365 tweets.
Seo
- The data of the search engine results was updated on the 2017-10-17 for the domain libraries.wsu.edu.
- The competitor libraries.wsu.edu should get at least 26 visitors from the search engine per month.
- The competitors (library.harvard.edu) best performing keyword is biblioteca and it was found on the position 15
- The domain libraries.wsu.edu has the best search engine rankings average position.
- The average number of visitors expected from the search engine for the competitors websites is 133.
Server
- Static objects of the main domain are numerous and https://www.lib.utk.edu/template/2016/images-utlibraries/chat-online.png, https://www.lib.utk.edu/template/2016/images-utlibraries/onesearch-215.png, https://www.lib.utk.edu/template/2016/images-utlibraries/social-media/facebook-16.png, https://www.lib.utk.edu/template/2016/images-utlibraries/social-media/foursquare-16.png could have information about their expiry date and be loaded from the cache of the browser.
- The competitor library.duke.edu website could compress the JS file http://libcms.oit.duke.edu/sites/all/modules/themekey/themekey_redirect/themekey_redirect.js?ous4yc and save 976B kb (58%).
- The competitor's library.duke.edu meta title is: Home | Duke University Libraries .
- The entire HTML files of the competitor library.duke.edu homepage weighs 44 kb.
- The version for smartphones and tablets of the competitor libraries.wsu.edu has achieved 64 points for user-experience (how user-friendly a website is).