Mini Content Marketing comparison of websites for leica-geosystems.com

sap.com

65%
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thomann.de

59%
Change competitor

hslu.ch

41%
Change competitor

leica-geosystems.com

36%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric leica-geosystems.com hslu.ch thomann.de sap.com
Twitter followers x x x x
Twitter following (account is following) x x x x
Twitter likes x x x x
Instagram followers x x 230976 x
Instagram following (account is following) x x 466 x
Youtube subscribers 45600 x 403000 110000
Youtube comments x x x x
Youtube videos 1498 x 1756 1095

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric leica-geosystems.com hslu.ch thomann.de sap.com
Number of Referring Backlinks (Content Popularity) (day) 1,989,309 787,621 7,413,986 27,859,654
Number of Referring Domains (Content Popularity) (day) 7,836 5,964 19,396 61,340
Number of URLs found in the index (day) 245,194 364,017 5,286,335 3,536,436
Number of IPs that refer to domain (day) 5,749 3,763 12,077 43,794
Number of subnets that refer to domain (day) 4,794 2,561 8,140 29,525
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 126 68 19 613
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1,406 1,234 94 38,539
Number of governmental and .gov - related domains that refer to domain (day) 21 4 x 86
Number of government and .gov - related external backlinks that link to domain (day) 222 10 x 1,111
The exact number of educational domains that refer to domain (day) 66 17 3 288
Number of Backlinks from .EDU Domains (Content Popularity) (day) 613 75 5 3,635
The exact number of government domains that refer to domain (day) 13 x x 23
The exact number of government links that refer to domain (day) 182 x x 182
Average number of outgoing links to unique domains for that domain (day) 1 2 8 1
The number of outgoing links for this domain (day) 1 3 8 2
Average number of internal links for domain (day) 19 24 108 59
Link Strength of Referring Domains (Content Popularity) (day) 52 49 64 69
Authority of Referring Domains (Content Popularity) (day) 58 44 48 80
TrustMetric value for domain (day) - Majestic metric 58 44 48 80

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
When it has to be right | Leica Geosystems
Desktop speed score 38
Mobile speed score 38
Mobile usability score 99
Number of all page resources 150
Number of static page resources 106
Number of JS page resources 35
Number of styles (CSS) page resources 9
Total request weight 28 kb
HTML response weight 374 kb
CSS response weight 619 kb
Images response weight 4428 kb
JS response weight 2053 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://cdn.syndication.twimg.com/timeline/profile?callback=__twttr.callbacks.tl_i0_profile_LeicaGeosystems_old&dnt=false&domain=leica-geosystems.com&lang=en&screen_name=LeicaGeosystems&suppress_response_codes=true&t=1736345&tz=GMT-0700&with_replies=false
https://syndication.twitter.com/settings
https://www.googletagmanager.com/gtm.js?id=GTM-5B3WBS
Cache (mobile) by setting expiry date for
https://cdn.syndication.twimg.com/timeline/profile?callback=__twttr.callbacks.tl_i0_profile_LeicaGeosystems_old&dnt=false&domain=leica-geosystems.com&lang=en&screen_name=LeicaGeosystems&suppress_response_codes=true&t=1736345&tz=GMT-0700&with_replies=false
https://syndication.twitter.com/settings
https://www.googletagmanager.com/gtm.js?id=GTM-5B3WBS
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Minify your CSS files (desktop)
https://ajax.googleapis.com/ajax/libs/jqueryui/1.8.16/themes/smoothness/jquery-ui.css - 1.6KiB (27%)
https://leica-geosystems.com/Themes/Leica/Leica/Styles/leica.min.css - 1,013B (19%)
https://leica-geosystems.com/Styles/owl.carousel.min.css - 117B (13%)
Minify your CSS files (mobile)
https://ajax.googleapis.com/ajax/libs/jqueryui/1.8.16/themes/smoothness/jquery-ui.css - 1.6KiB (27%)
https://leica-geosystems.com/Themes/Leica/Leica/Styles/leica.min.css - 1,013B (19%)
https://leica-geosystems.com/Styles/owl.carousel.min.css - 117B (13%)
Minify HTML files (desktop)
https://leica-geosystems.com/ - 5.9KiB (18%)
Minify HTML files (mobile)
https://leica-geosystems.com/ - 5.9KiB (18%)
Minify JavaScript files (desktop)
https://connect.facebook.net/signals/plugins/inferredEvents.js?v=2.8.51 - 646B (85%)
https://leica-geosystems.com/layouts/system/VisitorIdentification.js - 102B (14%)
Minify JavaScript files (mobile)
https://connect.facebook.net/signals/plugins/inferredEvents.js?v=2.8.51 - 646B (85%)
https://leica-geosystems.com/layouts/system/VisitorIdentification.js - 102B (14%)
Optimize image files (desktop)
https://leica-geosystems.com/-/media/images/leicageosystems/about-us/news%20room/reporter/reporter-86/reporter_86_call-out.ashx?h=428&la=en&w=800&hash=7F5E79494AA19013B02E45DFDB328F54 - 202.1KiB (87%)
https://leica-geosystems.com/-/media/images/leicageosystems/about-us/news%20room/reporter/reporter-86/reporter_86_call-out.ashx?h=428&w=800&la=en&hash=7F5E79494AA19013B02E45DFDB328F54 - 122.9KiB (53%)
https://leica-geosystems.com/-/media/images/leicageosystems/products/laser-scanners/1680x885-slider/leica-rtc360-bc-application-slider-1680x885.ashx?h=885&w=1680&la=en&hash=216CFD7B4D921DB028A0C75C6A3B20B6 - 117.8KiB (28%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1437.
  • The competing domain sap.com has achieved a score of 2628

Content

  • 1086 Words / phrases were found at competitor "sap.com".
  • Competitor sap.com has reached a value of 61340 for the metric: "Number of referring domains (daily value)".
  • The competitor hslu.ch has achieved a value of 394 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
  • The competitor thomann.de has achieved a value of 64 for the metric: "Link power of the referring domains".
  • The achieved value for the metric: "Number of backlinks from .EDU similar to .EDU domains (daily value)" is 1406 .

Social media

  • The domain sap.com has an Instagram account.
  • The main domain has a YouTube account.
  • 25% of this group of domains has a Google+ account.
  • Number of Instagram followers, which belong to the competitor sap.com has been 138938 since the last check.
  • The competitor sap.com youtube account has reached a subscribers number of 63700 (since the last update)

Seo

  • The competitors (hslu.ch) best performing keyword is textildesign and it was found on the position 1
  • The average position in the search engine rankings for the website sap.com is 54.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 2415050 in our rankings.
  • On average, the competitors get at least 3622575 visitors per month from the search engine.

Server

  • The CSS of the competitor sap.com website accounts for26% of all data transfers.
  • AJavascript on the competitor thomann.de hold 40% of all data transfers.
  • The CSS file on the main domain https://ajax.googleapis.com/ajax/libs/jqueryui/1.8.16/themes/smoothness/jquery-ui.css could be compressed to save 27% - 1.6KiB kb.
  • The desktop version of the main domain received an Insights value of 26 for the performance.
  • The HTML script of the main domain weighs 2050 kb.