Mini Content Marketing comparison of websites for lastnames.myheritage.com

verwandt.ch

78%
Change competitor

lastnames.myheritage.com

67%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric lastnames.myheritage.com verwandt.ch
Twitter followers x x
Twitter following (account is following) x x
Twitter likes x x
Instagram followers x x
Instagram following (account is following) x x
Youtube subscribers x x
Youtube comments x x
Youtube videos x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric lastnames.myheritage.com verwandt.ch
Number of Referring Backlinks (Content Popularity) (day) 2,511,063 4,188
Number of Referring Domains (Content Popularity) (day) 264 431
Number of URLs found in the index (day) 156,308 466,809
Number of IPs that refer to domain (day) 243 133
Number of subnets that refer to domain (day) 238 120
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 1
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 1
Number of governmental and .gov - related domains that refer to domain (day) x x
Number of government and .gov - related external backlinks that link to domain (day) x x
The exact number of educational domains that refer to domain (day) x 1
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 1
The exact number of government domains that refer to domain (day) x x
The exact number of government links that refer to domain (day) x x
Average number of outgoing links to unique domains for that domain (day) 2 1
The number of outgoing links for this domain (day) 2 1
Average number of internal links for domain (day) 23 0
Link Strength of Referring Domains (Content Popularity) (day) 40 15
Authority of Referring Domains (Content Popularity) (day) 16 16
TrustMetric value for domain (day) - Majestic metric 16 16

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Free Family Tree, Genealogy and Family History - MyHeritage
Desktop speed score 76
Mobile speed score 63
Mobile usability score 99
Number of all page resources 76
Number of static page resources 64
Number of JS page resources 26
Number of styles (CSS) page resources 7
Total request weight 19 kb
HTML response weight 170 kb
CSS response weight 713 kb
Images response weight 1453 kb
JS response weight 2340 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://optanon.blob.core.windows.net/consent/6e974004-913c-4646-8627-1d7bd8053ff3-test.js
https://www.googletagmanager.com/gtm.js?id=GTM-NKGXMWR&l=gtmDataLayer
https://connect.facebook.net/en_US/sdk.js
Cache (mobile) by setting expiry date for
https://optanon.blob.core.windows.net/consent/6e974004-913c-4646-8627-1d7bd8053ff3-test.js
https://www.googletagmanager.com/gtm.js?id=GTM-NKGXMWR&l=gtmDataLayer
https://connect.facebook.net/en_US/sdk.js
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Minify HTML files (mobile)
https://lastnames.myheritage.com/ - 4.1KiB (14%)
Minify JavaScript files (desktop)
https://connect.facebook.net/en_US/sdk.js - 669B (39%)
Minify JavaScript files (mobile)
https://connect.facebook.net/en_US/sdk.js - 669B (39%)
Optimize image files (desktop)
https://secure.myheritage.com/FP/Assets/Images/PromotionalBannerSystem/BannerMagicalMarchDay/tablet/right.png - 5.1KiB (15%)
https://secure.myheritage.com/FP/Assets/Images/PromotionalBannerSystem/BannerMagicalMarchDay/mobile/right.png - 1.2KiB (11%)
https://secure.myheritage.com/FP/Assets/Images/PromotionalBannerSystem/Common/logo-white.png - 685B (19%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1880.
  • The competing domain verwandt.ch has achieved a score of 2190

Content

  • For the popular word árvore genealógica, this would be a similar word combination:
  • We think there is a blog section on the competitors website "verwandt.ch".
  • The word or combination of words with the worst "Count on Page" result is premium help (based first 10 subpages of the domain under investigation).
  • The word or combination of words with the lowest median result regarding the frequency is premium help (based on first 10 subpages of examined domain).
  • The value achieved for the metric: "Number of referring domains (daily value)" is 264.

Social media

  • 50% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.

Seo

  • The search engine rankings update for the main domain took place on 2020-01-29.
  • In the search engine rankings above, the average position of the main domain is: 46.
  • From this group of websites, the domain verwandt.ch has the best average position among in search engine rankings.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The average number of visitors expected from the search engine for the competitors websites is 54153.

Server

  • The number of static elements on the verwandt.ch page is 22.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor verwandt.ch website.
  • Javascript on the main domain hold 50% of all data transfers.
  • 64 CSS/JSS static elements can be found on the website of the main domain.
  • The mobile website of the main domain got a score of 63/100 points for the loading times.