Mini Content Marketing comparison of websites for lancashire.gov.uk

mdc.edu

64%
Change competitor

lancashire.gov.uk

53%

suffolk.gov.uk

40%
Change competitor

nhsbsa.nhs.uk

36%
Change competitor

iwight.com

34%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric lancashire.gov.uk suffolk.gov.uk nhsbsa.nhs.uk iwight.com mdc.edu
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 3910
Youtube comments x x x x x
Youtube videos x x x x 736

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric lancashire.gov.uk suffolk.gov.uk nhsbsa.nhs.uk iwight.com mdc.edu
Number of Referring Backlinks (Content Popularity) (day) 2,304,053 8,771,941 234,047 1,285,871 6,763,532
Number of Referring Domains (Content Popularity) (day) 5,086 3,090 7,607 2,403 7,906
Number of URLs found in the index (day) 2,576,644 3,279,456 143,874 165,669 424,805
Number of IPs that refer to domain (day) 3,504 2,168 2,997 1,686 6,252
Number of subnets that refer to domain (day) 2,546 1,623 2,246 1,310 4,774
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 60 36 155 19 195
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 141,743 1,376 12,912 114 7,763
Number of governmental and .gov - related domains that refer to domain (day) 68 53 67 31 23
Number of government and .gov - related external backlinks that link to domain (day) 73,434 3,060,315 4,472 755,953 156
The exact number of educational domains that refer to domain (day) 8 x 2 1 155
Number of Backlinks from .EDU Domains (Content Popularity) (day) 26 x 9 1 7,494
The exact number of government domains that refer to domain (day) x 1 3 1 18
The exact number of government links that refer to domain (day) x 1 3 1 132
Average number of outgoing links to unique domains for that domain (day) 1 5 0 1 2
The number of outgoing links for this domain (day) 1 6 0 1 2
Average number of internal links for domain (day) 22 67 18 7 59
Link Strength of Referring Domains (Content Popularity) (day) 47 47 47 43 48
Authority of Referring Domains (Content Popularity) (day) 55 54 31 35 55
TrustMetric value for domain (day) - Majestic metric 55 54 31 35 55

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home - Lancashire County Council
Desktop speed score 66
Mobile speed score 62
Mobile usability score 100
Number of all page resources 41
Number of static page resources 27
Number of JS page resources 14
Number of styles (CSS) page resources 4
Total request weight 5 kb
HTML response weight 114 kb
CSS response weight 163 kb
Images response weight 414 kb
JS response weight 672 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.lancashire.gov.uk/css/homepage-bootstrap.css
http://www.lancashire.gov.uk/css/homepage-homepage.css
http://www.lancashire.gov.uk/css/homepage-lccstyles.css
Cache (mobile) by setting expiry date for
http://www.lancashire.gov.uk/css/homepage-bootstrap.css
http://www.lancashire.gov.uk/css/homepage-homepage.css
http://www.lancashire.gov.uk/css/homepage-lccstyles.css
Minify your CSS files (desktop)
http://www.lancashire.gov.uk/css/homepage-lccstyles.css - 4.5KiB (25%)
http://www.lancashire.gov.uk/css/homepage-overrides.css - 2.1KiB (35%)
http://www.lancashire.gov.uk/css/homepage-homepage.css - 1.6KiB (24%)
Minify your CSS files (mobile)
http://www.lancashire.gov.uk/css/homepage-lccstyles.css - 614B (16%)
Minify HTML files (desktop)
http://www.lancashire.gov.uk/ - 3.8KiB (15%)
Minify HTML files (mobile)
http://www.lancashire.gov.uk/ - 3.8KiB (15%)
Minify JavaScript files (desktop)
https://code.jquery.com/jquery.js - 41.3KiB (50%)
http://www.lancashire.gov.uk/scripts/jquery.cookie.js - 1.3KiB (43%)
Minify JavaScript files (mobile)
https://code.jquery.com/jquery.js - 41.3KiB (50%)
http://www.lancashire.gov.uk/scripts/jquery.cookie.js - 1.3KiB (43%)
Optimize image files (desktop)
http://www.lancashire.gov.uk/media/901947/libraries-header.jpg - 34.4KiB (30%)
http://www.lancashire.gov.uk/media/901480/job-page-1500x400.jpg - 23.8KiB (35%)
http://www.lancashire.gov.uk/media/901427/fostering-fcf17.jpg - 21.2KiB (45%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1987.
  • The competing domain suffolk.gov.uk has achieved a score of 1500

Content

  • For the popular word fire, this would be a similar word combination: suffolk fire, fire safety, fire stations, registration servicesfire, wightcontract opportunitiesfire
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "226:164".
  • The achieved value for the metric: "Average number of internal links" is 22 .
  • Competitor iwight.com has achieved a value of 7 for the metric:"Average number of internal links".
  • The competitor iwight.com has achieved a value of 35 for the metric: "Trust metric - Majestic metric".

Social media

  • Facebook gives the category Social Service for the domain iwight.com.
  • The main domain category on Facebook is "Social Service".
  • 0% of this group of domains has a LinkedIn account.
  • 20% of this group of domains has a Youtube account.
  • On Twitter, the main domain ha an activity of 78735 tweets.

Seo

  • Of all the URLs found in the domain iwight.com, "https://www.iwight.com/consultations/" is the most frequently found URL in the search results.
  • The best position ever found for the competitor nhsbsa.nhs.uk was 20 and it was found the keyword :keyword.
  • The competitor nhsbsa.nhs.uk should get at least 543 visitors from the search engine per month.
  • The competing websites have an average search engine position of 618 in our rankings.
  • On average, the competitors get at least 1235 visitors per month from the search engine.

Server

  • The CSS of the main domain website accounts for12% of all data transfers.
  • The CSS file on the main domain http://www.lancashire.gov.uk/css/homepage-homepage.css could be compressed to save 24% - 1.6KiB kb.
  • When the homepage of the main domain is loaded once, 41 objects are downloaded (files, JS scripts, etc.).
  • 27 CSS/JSS static elements can be found on the website of the main domain.
  • The total amount of the website requests on the main domain was calculated at 5 kb.