Mini
Content Marketing comparison of websites for lan.com
accuweather.com
lego.com
jetcost.de
lan.com
latam.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | lan.com | accuweather.com | jetcost.de | lego.com | latam.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | lan.com | accuweather.com | jetcost.de | lego.com | latam.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 902,447 | 130,433,911 | 11,910,070 | 9,931,180 | 5,134,078 |
| Number of Referring Domains (Content Popularity) (day) | 9,150 | 109,705 | 600 | 75,042 | 14,718 |
| Number of URLs found in the index (day) | 286,395 | 6,758,048 | 828,133 | 849,849 | 265,016 |
| Number of IPs that refer to domain (day) | 6,523 | 65,749 | 222 | 52,761 | 10,648 |
| Number of subnets that refer to domain (day) | 5,153 | 36,471 | 194 | 31,778 | 7,677 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 44 | 939 | x | 679 | 54 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 137 | 157,307 | x | 7,278 | 143 |
| Number of governmental and .gov - related domains that refer to domain (day) | 19 | 530 | x | 64 | 41 |
| Number of government and .gov - related external backlinks that link to domain (day) | 72 | 929,263 | x | 616 | 453 |
| The exact number of educational domains that refer to domain (day) | 20 | 563 | x | 342 | 23 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 68 | 29,516 | x | 3,918 | 76 |
| The exact number of government domains that refer to domain (day) | x | 212 | x | 30 | 4 |
| The exact number of government links that refer to domain (day) | x | 13,783 | x | 182 | 6 |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 10 | 28 | 0 | 4 |
| The number of outgoing links for this domain (day) | 15 | 14 | 40 | 0 | 7 |
| Average number of internal links for domain (day) | 16 | 79 | 20 | 24 | 43 |
| Link Strength of Referring Domains (Content Popularity) (day) | 42 | 71 | 71 | 68 | 53 |
| Authority of Referring Domains (Content Popularity) (day) | 46 | 84 | 17 | 81 | 64 |
| TrustMetric value for domain (day) - Majestic metric | 46 | 84 | 17 | 81 | 64 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title LATAM Airlines France | Site officiel | LAN et TAM sont maintenant LATAM |
|
| Desktop speed score | 75 |
|---|---|
| Mobile speed score | 46 |
| Mobile usability score | 90 |
| Number of all page resources | 244 |
| Number of static page resources | 66 |
| Number of JS page resources | 50 |
| Number of styles (CSS) page resources | 3 |
| Total request weight | 76 kb |
| HTML response weight | 141 kb |
| CSS response weight | 360 kb |
| Images response weight | 472 kb |
| JS response weight | 2559 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://lan.com/
http://www.lan.com/
https://www.latam.com/
https://www.latam.com/fr_fr/
|
|
Cache (desktop) by setting expiry date for https://s.salecycle.com/blank.js
https://srv.imonomy.com/UserMatching/sociomatic/16584605783212119567
https://atemda.com/UserMatch.ashx?bidderid=13&bidderuid=16584605783212119567
|
|
Cache (mobile) by setting expiry date for https://s.salecycle.com/blank.js
https://srv.imonomy.com/UserMatching/sociomatic/8460351030727696933
https://www.latam.com/ws/api/rest/dynamic-pricing/v2/fares/condition/1CA146E4C16CF4AF8ED7513F889ACF1A/fr-fr?locale=fr_fr
|
|
Optimize image files (desktop) https://s.latamstatic.com/etc/designs/latam/FR/francia/_jcr_content/global/awardImages.asset.0.spool/download.png - 14.2KiB (84%)
https://s.latamstatic.com/fr_fr/_jcr_content/informacionAyudaLatam/bannersInformacionAyudaLatam/secondBannerInfoBannerImage.asset.spool/latampass-120x120.jpg - 1.5KiB (36%)
https://s.latamstatic.com/images/booking_box/LatamMultiplus.png - 1.4KiB (13%)
|
| The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile) |
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 522.
- The competing domain accuweather.com has achieved a score of 3076
Content
- For the popular word united, this would be a similar word combination: united states, united kingdom, italia united, united kingdom, méxico united
- 170 words or phrases (two word combinations) were found on the main domain.
- The term vous only appears on this website and not on the websites of the competition.
- The competitor accuweather.com achieved a value of 29516 for the metric: "Number of backlinks from .EDU domains (daily value)".
- The competitor accuweather.com achieved a value of 84 for the metric: "Authority of the referring domains".
Social media
- The domain accuweather.com has a Twitter account.
- The main domain category on Facebook is "Airline Company".
- 20% of this group of domains has a Instagram account.
- The number of Facebook fans belonging to the main domain facebook account is 11991898 (since the last update).
- The number of Twitter tweets belonging to the competitor accuweather.com tweet account is 79882 (since the last update).
Seo
- The URL https://www.accuweather.com/de/de/berlin/10178/hourly-weather-forecast/178087 is the most frequent url in our search engine rankings, which belongs to the competitor accuweather.com
- The best position ever found for the competitor lego.com was 1 and it was found the keyword :keyword.
- The best position ever found for the main domain was 19 and it was found the keyword :keyword.
- The number of visitors from the search engine to the main domain is 7513 per month.
- The competing websites have an average search engine position of 44236007 in our rankings.
Server
- The CSS of the competitor accuweather.com website accounts for3% of all data transfers.
- The page http://lego.com/ has 5 unnecessary redirects until it shows a URL with content.
- Static objects of the main domain are numerous and https://s.salecycle.com/blank.js, https://srv.imonomy.com/UserMatching/sociomatic/16584605783212119567, https://atemda.com/UserMatch.ashx?bidderid=13&bidderuid=16584605783212119567, https://www.latam.com/ws/api/rest/dynamic-pricing/v2/fares/condition/1CA146E4C16CF4AF8ED7513F889ACF1A/fr-fr?locale=fr_fr could have information about their expiry date and be loaded from the cache of the browser.
- When the homepage of the main domain is loaded once, 244 objects are downloaded (files, JS scripts, etc.).
- The entire CSS files of the main domain homepage weighs 360 kb.