Mini Content Marketing comparison of websites for lampsplus.com

lampsplus.com

73%

safavieh.com

42%
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afw.com

38%
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fergusonshowrooms.com

37%
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bouclair.com

31%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric lampsplus.com bouclair.com afw.com safavieh.com fergusonshowrooms.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x 1340 x x
Youtube comments x x x x x
Youtube videos x x 599 656 x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric lampsplus.com bouclair.com afw.com safavieh.com fergusonshowrooms.com
Number of Referring Backlinks (Content Popularity) (day) 570,170 18,955 130,855 46,211 894,431
Number of Referring Domains (Content Popularity) (day) 7,703 2,225 2,098 1,823 1,812
Number of URLs found in the index (day) 2,736,929 50,700 271,390 352,798 4,577,632
Number of IPs that refer to domain (day) 5,703 1,625 1,601 1,322 1,513
Number of subnets that refer to domain (day) 3,656 1,169 933 858 1,005
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 10 x 3 1 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 64 x 4 10 x
Number of governmental and .gov - related domains that refer to domain (day) 2 x 1 1 x
Number of government and .gov - related external backlinks that link to domain (day) 5 x 4 1 x
The exact number of educational domains that refer to domain (day) 9 x 2 1 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 20 x 3 10 x
The exact number of government domains that refer to domain (day) 2 x 1 1 x
The exact number of government links that refer to domain (day) 5 x 4 1 x
Average number of outgoing links to unique domains for that domain (day) 6 0 0 2 4
The number of outgoing links for this domain (day) 6 0 0 2 5
Average number of internal links for domain (day) 216 75 6 50 79
Link Strength of Referring Domains (Content Popularity) (day) 46 41 37 41 52
Authority of Referring Domains (Content Popularity) (day) 46 47 24 47 36
TrustMetric value for domain (day) - Majestic metric 46 47 24 47 36

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Access Denied
Desktop speed score 100
Mobile speed score 100
Mobile usability score 78
Number of all page resources 3

Usability - optimization suggestions

Selected advices to optimize loading times.

Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2720.
  • The competing domain safavieh.com has achieved a score of 1562

Content

  • The competitor safavieh.com has achieved a value of 858 for the metric: "Number of referring domains from different IP C blocks".
  • The value achieved for the metric: "Number of incoming backlinks (daily value)" is 570170.
  • The achieved value for the metric: "Number of referring .GOV and similar to .GOV domains (daily value)" is 2 .
  • The value achieved for the metric: "Number of backlinks from .EDU domains (daily value)" is 20 .
  • The competitor afw.com has achieved a value of 4 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".

Social media

  • The domain afw.com has a Twitter account.
  • The domain fergusonshowrooms.com has an Instagram account.
  • 80% of this group of domains has a Twitter account.
  • 40% of this group of domains has a Google+ account.
  • The competitor afw.com youtube account has reached a subscribers number of 1240 (since the last update)

Seo

  • The competitor fergusonshowrooms.com should get at least 1650 visitors from the search engine per month.
  • The URL https://www.lampsplus.com/products/clocks/ is the most common search engine result in our search engine rankings
  • The average position in the search engine rankings for the main domain is 52.
  • The competing websites have an average search engine position of 1134 in our rankings.
  • On average, the competitors get at least 2269 visitors per month from the search engine.

Server

  • The competitor bouclair.com has a number of pages indexed in the search engine of 0.
  • The main domain size of the website should reach 73,900 pages.
  • When the homepage of the main domain is loaded once, 3 objects are downloaded (files, JS scripts, etc.).
  • The total amount of the website requests on the main domain was calculated at 0 kb.
  • The mobile website of the main domain got a score of 100/100 points for the loading times.