Mini
Content Marketing comparison of websites for lacoste.com
lacoste.com
soliver.de
vans.ch
tom-tailor.de
bugatti-fashion.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | lacoste.com | vans.ch | tom-tailor.de | bugatti-fashion.com | soliver.de | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | 2993 | x | x | x | x |
| Instagram followers | 4733019 | x | x | x | x | |
| Instagram following (account is following) | 342 | x | x | x | x | |
Youtube
|
Youtube views | 20468985 | x | x | x | x |
| Youtube subscribers | 92900 | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | 131 | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | lacoste.com | vans.ch | tom-tailor.de | bugatti-fashion.com | soliver.de |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 2,077,432 | 7,559 | 178,004 | 213,088 | 111,317 |
| Number of Referring Domains (Content Popularity) (day) | 13,127 | 156 | 1,571 | 1,453 | 3,334 |
| Number of URLs found in the index (day) | 376,032 | 57,142 | 128,334 | 121,948 | 82,313 |
| Number of IPs that refer to domain (day) | 9,941 | 121 | 1,201 | 956 | 2,267 |
| Number of subnets that refer to domain (day) | 7,663 | 112 | 927 | 853 | 1,693 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 15 | x | x | x | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 19 | x | x | x | x |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | x | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | x | x | x |
| The exact number of educational domains that refer to domain (day) | 7 | x | x | x | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 10 | x | x | x | x |
| The exact number of government domains that refer to domain (day) | x | x | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 6 | 3 | 0 | 0 | 0 |
| The number of outgoing links for this domain (day) | 6 | 3 | 1 | 0 | 1 |
| Average number of internal links for domain (day) | 69 | 102 | 123 | 27 | 38 |
| Link Strength of Referring Domains (Content Popularity) (day) | 54 | 25 | 41 | 48 | 46 |
| Authority of Referring Domains (Content Popularity) (day) | 70 | 16 | 24 | 45 | 58 |
| TrustMetric value for domain (day) - Majestic metric | 70 | 16 | 24 | 45 | 58 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Polos, chaussures et maroquinerie - LACOSTE |
|
| Desktop speed score | 84 |
|---|---|
| Mobile speed score | 63 |
| Mobile usability score | 94 |
| Number of all page resources | 209 |
| Number of static page resources | 90 |
| Number of JS page resources | 67 |
| Number of styles (CSS) page resources | 4 |
| Total request weight | 50 kb |
| HTML response weight | 204 kb |
| CSS response weight | 81 kb |
| Images response weight | 876 kb |
| JS response weight | 3102 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://lacoste.com/
https://www.lacoste.com/
https://www.lacoste.com/fr/
|
|
Cache (desktop) by setting expiry date for https://audiences-api-dev.lacoste.artefact.com/get/950115457.1562710077
https://cdn.mmtro.com/seg/6546352.js
https://dgvoua7mh4f9h.cloudfront.net/js/1/analytics/411_gz.js
|
|
Cache (mobile) by setting expiry date for https://audiences-api-dev.lacoste.artefact.com/get/920851507.1562710090
https://cdn.mmtro.com/seg/6546352.js
https://dgvoua7mh4f9h.cloudfront.net/js/1/analytics/411_gz.js
|
|
Minify JavaScript files (desktop) https://connect.facebook.net/signals/plugins/inferredEvents.js?v=2.8.51 - 646B (85%)
https://cdn.tradelab.fr/conv/629967.js - 195B (12%)
https://cdn.tradelab.fr/conv/629959.js - 194B (12%)
|
|
Minify JavaScript files (mobile) https://connect.facebook.net/signals/plugins/inferredEvents.js?v=2.8.51 - 646B (85%)
https://cdn.tradelab.fr/conv/629967.js - 195B (12%)
https://cdn.tradelab.fr/conv/629959.js - 194B (12%)
|
|
Optimize image files (desktop) https://mapping.nxtck.com/rtb/um?gid=&uuid=beff248a-0486-4fac-a011-23a9fd1980ba&cb=1393689362&google_gid=CAESEHuU7t1C0N0eG0oifS1Ktas&google_cver=1&google_ula=396766,0 - 346B (54%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2890.
- The competing domain soliver.de has achieved a score of 646
Content
- 195 Words / phrases were found at competitor "bugatti-fashion.com".
- The competitor "vans.ch" enables visitors to subscribe to their newsletter list.
- 2729 words or phrases (two word combinations) were found on the main domain.
- The word or combination of words with the lowest median result regarding the frequency is arten unterstützen (based on first 10 subpages of examined domain).
- The value achieved for the metric: "Number of referring domains (daily value)" is 13127.
Social media
- Facebook gives the category Clothing (Brand) for the domain tom-tailor.de.
- 60% of this group of domains has a Instagram account.
- On Facebook, the main domain is followed by 15379922 fans.
- THe main domain instagram account has a post activity of 2945
- On Instagram, the main domain is followed by 4609736 followers.
Seo
- The competitor tom-tailor.de should get at least 430269 visitors from the search engine per month.
- The search engine rankings update for the main domain took place on 2020-02-07.
- The number of visitors from the search engine to the main domain is 146466 per month.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The competing websites have an average search engine position of 217862 in our rankings.
Server
- The main domain size of the website should reach 323,000 pages.
- The CSS of the competitor bugatti-fashion.com website accounts for12% of all data transfers.
- On the homepage, belonging to bugatti-fashion.com 3 CSS files can be identified.
- Some links and buttons are too small and can cause problems for website visitors of the competitor bugatti-fashion.com website.
- The total amount of the website requests on the main domain was calculated at 47 kb.