Mini Content Marketing comparison of websites for laboklin.ch

laboklin.de

97%
Change competitor

laboklin.ch

59%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric laboklin.ch laboklin.de
Twitter followers x x
Twitter following (account is following) x x
Twitter likes x x
Instagram followers x x
Instagram following (account is following) x x
Youtube subscribers x x
Youtube comments x x
Youtube videos x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric laboklin.ch laboklin.de
Number of Referring Backlinks (Content Popularity) (day) 239 338,395
Number of Referring Domains (Content Popularity) (day) 40 1,667
Number of URLs found in the index (day) 13,720 16,543
Number of IPs that refer to domain (day) 37 1,279
Number of subnets that refer to domain (day) 33 873
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 1
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 2
Number of governmental and .gov - related domains that refer to domain (day) x x
Number of government and .gov - related external backlinks that link to domain (day) x x
The exact number of educational domains that refer to domain (day) x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x
The exact number of government domains that refer to domain (day) x x
The exact number of government links that refer to domain (day) x x
Average number of outgoing links to unique domains for that domain (day) 2 2
The number of outgoing links for this domain (day) 3 2
Average number of internal links for domain (day) 7 9
Link Strength of Referring Domains (Content Popularity) (day) 13 31
Authority of Referring Domains (Content Popularity) (day) 5 31
TrustMetric value for domain (day) - Majestic metric 5 31

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Laboklin - Labor für Klinische Diagnostik
Desktop speed score 75
Mobile speed score 65
Mobile usability score 65
Number of all page resources 35
Number of static page resources 33
Number of JS page resources 1
Number of styles (CSS) page resources 1
Total request weight 3 kb
HTML response weight 34 kb
CSS response weight 15 kb
Images response weight 433 kb
JS response weight 29 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://oldsite.laboklin.ch/css/win_ie.css
http://oldsite.laboklin.ch/images/startseite/bg.jpg
http://oldsite.laboklin.ch/images/startseite/butt_special.png
Cache (mobile) by setting expiry date for
http://oldsite.laboklin.ch/css/win_ie.css
http://oldsite.laboklin.ch/images/startseite/bg.jpg
http://oldsite.laboklin.ch/images/startseite/butt_special.png
Speed up server response time
Response time in 0.46 seconds
Minify your CSS files (desktop)
http://oldsite.laboklin.ch/css/win_ie.css - 2.3KiB (15%)
Minify your CSS files (mobile)
http://oldsite.laboklin.ch/css/win_ie.css - 2.3KiB (15%)
Optimize image files (desktop)
http://oldsite.laboklin.ch/images/startseite/logo.jpg - 11.3KiB (61%)
http://oldsite.laboklin.ch/images/startseite/flags_small/croatia.png - 2.6KiB (48%)
http://oldsite.laboklin.ch/images/startseite/flags_small/slovakia.png - 2.5KiB (44%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1485.
  • The competing domain laboklin.de has achieved a score of 2445

Content

  • The most common word or combination of words on the competitors Website: laboklin.de is laboklin
  • The word or combination of words with the worst "Count on Page" result on the competitors website is nehmen versandmaterial (based first 10 subpages of the domain under investigation).
  • The word or combination of words with the best median result regarding the frequency on the competitors website is laboklin (based on first 10 subpages of examined domain).
  • Competitor laboklin.de has reached a value of 16543 for the metric: "Number of URLs found in the index (daily value)".
  • The competitor laboklin.de has achieved a value of 2 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".

Social media

  • 0% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.

Seo

  • The search engine rankings update for the main domain took place on 2019-04-14.
  • The number of visitors from the search engine to the main domain is 0 per month.
  • Of all the URLs found in the domain laboklin.de, "http://www.laboklin.de/pages/html/de/VetInfo/aktuell/lab_akt_1403.htm" is the most frequently found URL in the search results.
  • From this group of websites, the domain laboklin.de has the best average position among in search engine rankings.
  • The average number of visitors expected from the search engine for the competitors websites is 65.

Server

  • The server of the main domain responded within0.46 seconds.
  • The entire HTML files of the main domain homepage weighs 34 kb.
  • The version for smartphones and tablets of the main domain has achieved 65 points for user-experience (how user-friendly a website is).
  • The CSS of the competitor laboklin.de website accounts for3% of all data transfers.
  • The content of the competitor laboklin.de website is allowed wider than viewport. This will likely require visitors to scroll horizontally.