Mini
Content Marketing comparison of websites for kraftrecipes.com
thespruce.com
66%
Change competitor
southernliving.com
63%
Change competitor
kraftrecipes.com
39%
realfood.tesco.com
29%
Change competitor
kraftcanada.com
27%
Change competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | kraftrecipes.com | realfood.tesco.com | thespruce.com | southernliving.com | kraftcanada.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | kraftrecipes.com | realfood.tesco.com | thespruce.com | southernliving.com | kraftcanada.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,712,738 | 1,266,390 | 4,806,008 | 1,867,249 | 423,703 |
| Number of Referring Domains (Content Popularity) (day) | 14,488 | 3,683 | 53,627 | 26,830 | 4,053 |
| Number of URLs found in the index (day) | 267,599 | 31,150 | 147,917 | 165,246 | 65,677 |
| Number of IPs that refer to domain (day) | 9,342 | 2,791 | 34,914 | 17,193 | 2,988 |
| Number of subnets that refer to domain (day) | 6,464 | 2,039 | 19,173 | 10,750 | 2,358 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 84 | 11 | 227 | 163 | 2 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 227 | 30 | 4,875 | 1,079 | 3 |
| Number of governmental and .gov - related domains that refer to domain (day) | 5 | 2 | 43 | 22 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 9 | 3 | 247 | 251 | x |
| The exact number of educational domains that refer to domain (day) | 80 | 1 | 181 | 152 | 2 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 219 | 3 | 2,653 | 994 | 3 |
| The exact number of government domains that refer to domain (day) | 4 | x | 35 | 22 | x |
| The exact number of government links that refer to domain (day) | 8 | x | 104 | 251 | x |
| Average number of outgoing links to unique domains for that domain (day) | 11 | 2 | 3 | 11 | 2 |
| The number of outgoing links for this domain (day) | 15 | 3 | 3 | 15 | 3 |
| Average number of internal links for domain (day) | 82 | 31 | 11 | 17 | 86 |
| Link Strength of Referring Domains (Content Popularity) (day) | 47 | 49 | 57 | 55 | 59 |
| Authority of Referring Domains (Content Popularity) (day) | 39 | 28 | 58 | 65 | 53 |
| TrustMetric value for domain (day) - Majestic metric | 39 | 28 | 58 | 65 | 53 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Great Recipes, Dinner Ideas and Quick & Easy Meals from Kraft Foods - Kraft Recipes |
|
| Desktop speed score | 60 |
|---|---|
| Mobile speed score | 47 |
| Mobile usability score | 96 |
| Number of all page resources | 237 |
| Number of static page resources | 109 |
| Number of JS page resources | 95 |
| Number of styles (CSS) page resources | 9 |
| Total request weight | 57 kb |
| HTML response weight | 379 kb |
| CSS response weight | 1357 kb |
| Images response weight | 1301 kb |
| JS response weight | 4310 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for http://libs.coremetrics.com/configs/90222822.js
http://libs.coremetrics.com/eluminate.js
http://tmscdn.coremetrics.com/tms/dispatcher-v3.js
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Cache (mobile) by setting expiry date for http://libs.coremetrics.com/configs/90389645.js
http://libs.coremetrics.com/eluminate.js
http://service.maxymiser.net/api/us/kraftrecipes.com/abd850/mmapi.js
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Minify your CSS files (desktop) http://cdn.nextopia.net/kraft/nxt.autocomplete.css - 515B (17%)
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Minify your CSS files (mobile) http://cdn.nextopia.net/kraft/nxt.autocomplete.css - 515B (17%)
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Minify HTML files (desktop) http://www.kraftrecipes.com/ - 6.2KiB (13%)
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Minify HTML files (mobile) http://www.kraftrecipes.com/ - 6.1KiB (12%)
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Minify JavaScript files (desktop) http://w.ahalogy.com/widget.js - 3KiB (31%)
http://gs.kraftrecipes.com/groceryserver/api/script_v02.jsp?b522f25ab110f2aa0cb25cb489327484 - 2.7KiB (21%)
http://tps30.doubleverify.com/visit.js?ctx=3171113&cmp=10794217&ipos=&sid=1372059&plc=150997716&adid=&crt=81816735&btreg=401610801&btadsrv=doubleclick&adsrv=1&advid=3805199&num=&pid=&crtname=&unit=&chnl=&uid=1500909386039503&scusrid=&tagtype=&sr=&dt=&dup=&app=&sup=&dvvidver=&dfs=1730&ddur=-1730&dvdur=-1768&dvtagver=6.1.src&srcurlD=0&curl=&qpgid=&ssl=0&refD=0&htmlmsging=1&aadid=5585394fcc495b71c97f87ef7e1df6c0264c7c58&chro=0&hist=1&winh=768&winw=1024&wouh=768&wouw=1024&scah=768&scaw=1024&dvp_ukeyword=&referrer=http%3A%2F%2Fwww.kraftrecipes.com%2F&navUa=Mozilla%2F5.0%20(X11%3B%20Linux%20x86_64)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko%3B%20Google%20Page%20Speed%20Insights)%20Chrome%2F41.0.2272.118%20Safari%2F537.36&aUrlD=&vavbkt=-4,-8,-1,-23&lvvn=23&jsver=133&eparams=DC4FC%3Dl9EEATbpTauTauHHH%5D%3CC27EC64%3AA6D%5D4%40%3ETauU2%26C%3Dl&tstype=1&m1=11&jsCallback=dvCallback_1500909386040425 - 1.1KiB (11%)
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Minify JavaScript files (mobile) http://w.ahalogy.com/widget.js - 3KiB (31%)
http://gs.kraftrecipes.com/groceryserver/api/script_v02.jsp?b522f25ab110f2aa0cb25cb489327484 - 2.7KiB (21%)
http://tps30.doubleverify.com/visit.js?ctx=3171113&cmp=10794217&ipos=&sid=1372059&plc=150997716&adid=&crt=81816735&btreg=401610801&btadsrv=doubleclick&adsrv=1&advid=3805199&num=&pid=&crtname=&unit=&chnl=&uid=1500909415804541&scusrid=&tagtype=&sr=&dt=&dup=&app=&sup=&dvvidver=&dfs=4183&ddur=-4183&dvdur=-4226&dvtagver=6.1.src&srcurlD=0&curl=&qpgid=&ssl=0&refD=0&htmlmsging=1&aadid=1737e8423dc1bbab298d00c4fa7e600b2c52c722&chro=0&hist=1&winh=732&winw=412&wouh=732&wouw=412&scah=732&scaw=412&dvp_ukeyword=&referrer=http%3A%2F%2Fwww.kraftrecipes.com%2F&navUa=Mozilla%2F5.0%20(Linux%3B%20Android%206.0.1%3B%20Nexus%205X%20Build%2FMMB29P)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko%3B%20Google%20Page%20Speed%20Insights)%20Chrome%2F41.0.2272.118%20Mobile%20Safari%2F537.36&aUrlD=&vavbkt=-4,-8,-1,-23&lvvn=23&jsver=133&eparams=DC4FC%3Dl9EEATbpTauTauHHH%5D%3CC27EC64%3AA6D%5D4%40%3ETauU2%26C%3Dl&tstype=1&m1=11&jsCallback=dvCallback_1500909415805282 - 1.9KiB (13%)
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Optimize image files (desktop) http://www.kraftrecipes.com/-/media/images/kr/imagerepository/jul17/hp17/hp2-071717.jpg?db=web&h=250&w=580&la=en&hash=EDFAA817BD10D8F628200E4BE44D3909B60EA1D5 - 109.3KiB (73%)
http://www.kraftrecipes.com/-/media/images/kr/imagerepository/jul17/foodandfamily/su17_ff_rr_300x200_sale.jpg?h=200&w=300&la=en&hash=F3B24BAF159CF4442D9D84BB61148AABFE69296B - 48.7KiB (69%)
http://assets.kraftfoods.com/recipe_images/opendeploy/579575_1_1_retail-1f9a2ed1c0c8623eafee452dfd3b11521c72a03c_291x194.jpg - 42.7KiB (64%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1409.
- The competing domain realfood.tesco.com has achieved a score of 1043
Content
- The term tesco only occurs on the realfood.tesco.com website and not on the website of the main domain.
- The term lasagna only appears on this website and not on the websites of the competition.
- Competitor thespruce.com has achieved a value of 35 for the metric: "Number of referring .GOV domains (daily value)".
- The value achieved for the metric: "Number of referring .GOV domains (daily value)" is 4 .
- The value achieved for the metric: "Authority of the referring domains" is 39 .
Social media
- A link to the Linkedin was found on the main domain.
- The domain realfood.tesco.com has a Twitter account.
- A link to Google+ was found on the competitors website: kraftcanada.com.
- 80% of this group of domains has a Instagram account.
- The number of Twitter fans belonging to the competitor southernliving.com tweet account is 717204 (since the last update).
Seo
- This free report has been updated for the competitor kraftcanada.com on 2019-10-20.
- The competitor kraftcanada.com should get at least 0 visitors from the search engine per month.
- The number of visitors from the search engine to the main domain is 559 per month.
- The competing websites have an average search engine position of 95762 in our rankings.
- The average number of visitors expected from the search engine for the competitors websites is 191525.
Server
- The competitor southernliving.com website could compress the JS file http://js.southernliving.timeinc.net/sites/default/files/advagg_js/js__6LEHFstWuvwEcAzSa2YZ_3sePXhAf9EWT4kCanIbn-M__BxZjkc3SxJO5Rz8FbD_8CKCuLOy2Pe-HFBJcTpr6OWw__wwAag3LOSRse3YN1XVfldZfITSqkGbI4tpJxrQi0NiU.js and save 1.3KiB kb (23%).
- On the homepage, belonging to realfood.tesco.com 13 CSS files can be identified.
- The entire CSS files of the competitor thespruce.com homepage weighs 96 kb.
- Some links and buttons are too small and can cause problems for website visitors of the main domain.
- The mobile website of the main domain got a score of 47/100 points for the loading times.