Mini
Content Marketing comparison of websites for koton.com
thetrainline.com
uk.monsoon.co.uk
koton.com
togu.de
storyjumper.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | koton.com | thetrainline.com | uk.monsoon.co.uk | togu.de | storyjumper.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | koton.com | thetrainline.com | uk.monsoon.co.uk | togu.de | storyjumper.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 125,540 | 1,463,589 | 108,216 | 461,692 | 62,665 |
| Number of Referring Domains (Content Popularity) (day) | 1,631 | 13,776 | 4,119 | 632 | 2,672 |
| Number of URLs found in the index (day) | 102,264 | 4,151,723 | 88,957 | 54,485 | 80,833 |
| Number of IPs that refer to domain (day) | 1,112 | 10,079 | 2,556 | 531 | 2,310 |
| Number of subnets that refer to domain (day) | 947 | 7,083 | 1,846 | 448 | 1,763 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 5 | 223 | 10 | x | 121 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 16 | 1,332 | 41 | x | 2,891 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 93 | 3 | x | 37 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 5,043 | 16 | x | 384 |
| The exact number of educational domains that refer to domain (day) | x | 23 | x | x | 41 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | 214 | x | x | 194 |
| The exact number of government domains that refer to domain (day) | x | 1 | x | x | 2 |
| The exact number of government links that refer to domain (day) | x | 3 | x | x | 3 |
| Average number of outgoing links to unique domains for that domain (day) | 6 | 13 | 1 | 1 | 3 |
| The number of outgoing links for this domain (day) | 9 | 18 | 1 | 2 | 3 |
| Average number of internal links for domain (day) | 410 | 122 | 1 | 38 | 19 |
| Link Strength of Referring Domains (Content Popularity) (day) | 35 | 57 | 37 | 38 | 41 |
| Authority of Referring Domains (Content Popularity) (day) | 21 | 70 | 24 | 27 | 22 |
| TrustMetric value for domain (day) - Majestic metric | 21 | 70 | 24 | 27 | 22 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Koton: Türkiye'nin Öncü Moda ve Giyim Markası |
|
| Desktop speed score | 49 |
|---|---|
| Mobile speed score | 48 |
| Mobile usability score | 96 |
| Number of all page resources | 229 |
| Number of static page resources | 131 |
| Number of JS page resources | 76 |
| Number of styles (CSS) page resources | 13 |
| Total request weight | 54 kb |
| HTML response weight | 364 kb |
| CSS response weight | 618 kb |
| Images response weight | 1874 kb |
| JS response weight | 2817 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://www.koton.com.tr/images/2016/homepage_fayda_altbanner_new.jpg
http://www.koton.com.tr/images/2017/02052017_pembe.jpg
http://www.koton.com.tr/images/2017/13052017_pembe.jpg
|
|
Cache (mobile) by setting expiry date for http://www.koton.com.tr/images/2017/haziran/23062017_mobile_erkek_clp_polo_tisort.jpg
http://www.koton.com.tr/images/2017/haziran/23062017_mobile_erkek_clp_sort.jpg
http://www.koton.com.tr/images/2017/mayis/04052017_gomlek_content.jpg
|
|
Minify your CSS files (desktop) http://img-kotonw.mncdn.com/_ui/desktop/theme-koton/css/screen.css?v=14072017183339 - 12.9KiB (26%)
http://img-kotonw.mncdn.com/_ui/desktop/common/css/koton.css?v=14072017183339 - 1.3KiB (15%)
http://img-kotonw.mncdn.com/_ui/desktop/common/blueprint/print.css - 634B (91%)
|
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Minify your CSS files (mobile) http://img-kotonw.mncdn.com/_ui/mobile/theme-koton/css/screen.css?v=14072017183339 - 26.8KiB (31%)
http://img-kotonw.mncdn.com/_ui/mobile/theme-koton/css/ps-default/ps.css?v=14072017183339 - 1.1KiB (37%)
|
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Minify HTML files (mobile) http://m.koton.com/ - 1.3KiB (11%)
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Minify JavaScript files (desktop) http://img-kotonw.mncdn.com/_ui/desktop/common/js/jquery-1.11.3.js - 41.8KiB (50%)
http://img-kotonw.mncdn.com/_ui/desktop/common/js/jquery-ui.js - 40KiB (36%)
http://img-kotonw.mncdn.com/_ui/desktop/common/js/e-smart-zoom-jquery.js - 6.1KiB (52%)
|
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Minify JavaScript files (mobile) http://img-kotonw.mncdn.com/_ui/mobile/common/js/jquery-2.1.3.js - 34.9KiB (49%)
http://img-kotonw.mncdn.com/_ui/mobile/common/js/bootstrap.js - 2.8KiB (24%)
http://img-kotonw.mncdn.com/_ui/mobile/common/js/koton.js?v=14072017183339 - 2.7KiB (25%)
|
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Optimize image files (desktop) http://www.koton.com.tr/images/2016/homepage_fayda_altbanner_new.jpg - 66.8KiB (83%)
http://img-kotonw.mncdn.com/static/images/9270207643678/20172017-indirim-slider-tr.jpg - 60.9KiB (49%)
http://www.koton.com.tr/images/2017/haziran/30062017_home_content_kids.jpg - 59.1KiB (49%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 603.
- The competing domain storyjumper.com has achieved a score of 315
Content
- 261 Words / phrases were found at competitor "thetrainline.com".
- The word or combination of words with the worst "Count on Page" result is soonmaintenance page (based first 10 subpages of the domain under investigation).
- The term faqs only appears on one competitor's website - storyjumper.com.
- The competitor thetrainline.com has achieved a value of 1332 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
- The competitor thetrainline.com achieved a value of 70 for the metric: "Authority of the referring domains".
Social media
- The main domain has a Twitter account.
- 100% of this group of domains has a Facebook account.
- 0% of this group of domains has a Google+ account.
- 40% of this group of domains has a Instagram account.
- On Twitter, the main domain ha an activity of 103055 tweets.
Seo
- In the search engine rankings below, the average position for the competitor togu.de is: 55.
- The competitor togu.de should get at least 608 visitors from the search engine per month.
- The URL http://www.koton.com/tr/help/contact is the most common search engine result in our search engine rankings
- The main domain's best performing keyword is yours and it was found on the position 50
- The domain thetrainline.com has the best search engine rankings average position.
Server
- AJavascript on the competitor thetrainline.com hold 65% of all data transfers.
- Static objects of the competitor uk.monsoon.co.uk are numerous and http://d16fk4ms6rqz1v.cloudfront.net/capture/MONSOONACCESSORIZE.js, http://d3c3cq33003psk.cloudfront.net/opentag-56682-313815.js, http://s3-eu-west-1.amazonaws.com/qubit-etc/monsoon/cross-container-tracking.js, https://d16fk4ms6rqz1v.cloudfront.net/capture/legacy_receiver.js could have information about their expiry date and be loaded from the cache of the browser.
- The compression of the HTML together with INLINE CSS and JS enables the competitor uk.monsoon.co.uk website to save 3.3KiB kb each time the page is loaded.
- The CSS of the main domain website accounts for11% of all data transfers.
- It would be an advantage to compress the image at the main domain: http://img-kotonw.mncdn.com/static/images/9235372408862/12062017-mdd-erkek-cocuk.jpg in order to 22.5KiB kb.