Mini Content Marketing comparison of websites for klinikum.uni-heidelberg.de

klinikum-lueneburg.de

60%
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medizin.uni-tuebingen.de

39%
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klinikum.uni-heidelberg.de

30%

w2.umm.de

23%
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uniklinik-ulm.de

16%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric klinikum.uni-heidelberg.de medizin.uni-tuebingen.de uniklinik-ulm.de w2.umm.de klinikum-lueneburg.de
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric klinikum.uni-heidelberg.de medizin.uni-tuebingen.de uniklinik-ulm.de w2.umm.de klinikum-lueneburg.de
Number of Referring Backlinks (Content Popularity) (day) 824 183 469,177 191,164 98,108
Number of Referring Domains (Content Popularity) (day) 34 39 2,655 665 780
Number of URLs found in the index (day) 39 31 51,741 262,050 4,698
Number of IPs that refer to domain (day) 34 36 1,866 511 312
Number of subnets that refer to domain (day) 34 36 1,367 410 243
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1 x 13 2 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1 x 26 9 x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x 6 1 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x 7 1 x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 0 0 0 1 1
The number of outgoing links for this domain (day) 0 0 0 5 1
Average number of internal links for domain (day) 1 1 9 28 12
Link Strength of Referring Domains (Content Popularity) (day) 15 14 44 40 33
Authority of Referring Domains (Content Popularity) (day) 16 16 52 45 18
TrustMetric value for domain (day) - Majestic metric 16 16 52 45 18

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
UniversitätsKlinikum Heidelberg: Startseite
Desktop speed score 33
Mobile speed score 27
Mobile usability score 59
Number of all page resources 48
Number of static page resources 43
Number of JS page resources 12
Number of styles (CSS) page resources 4
Total request weight 5 kb
HTML response weight 58 kb
CSS response weight 58 kb
Images response weight 2372 kb
JS response weight 274 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://klinikum.uni-heidelberg.de/
http://www.klinikum.uni-heidelberg.de/
https://www.klinikum.uni-heidelberg.de/
https://www.klinikum.uni-heidelberg.de/Startseite.2.0.html?&no_cache=1
Cache (desktop) by setting expiry date for
https://piwik-dmed.urz.uni-heidelberg.de/piwik/piwik.js
Cache (mobile) by setting expiry date for
https://piwik-dmed.urz.uni-heidelberg.de/piwik/piwik.js
Speed up server response time
Response time in 1.2 seconds
Minify HTML files (desktop)
https://www.klinikum.uni-heidelberg.de/Startseite.2.0.html?&no_cache=1 - 1.8KiB (15%)
Minify HTML files (mobile)
https://www.klinikum.uni-heidelberg.de/Startseite.2.0.html?&no_cache=1 - 1.8KiB (15%)
Minify JavaScript files (desktop)
https://www.klinikum.uni-heidelberg.de/fileadmin/0_design_script/jquery.roundabout.min.js - 1,023B (25%)
Minify JavaScript files (mobile)
https://www.klinikum.uni-heidelberg.de/fileadmin/0_design_script/jquery.roundabout.min.js - 1,023B (25%)
Optimize image files (desktop)
https://www.klinikum.uni-heidelberg.de/fileadmin/0_startpagepics/start_neu/20161007_Chirurgie_020_Slider.jpg - 258.5KiB (75%)
https://www.klinikum.uni-heidelberg.de/fileadmin/0_template/slider_startseite/2017/170330_Alberto_Mancarella.jpg - 240.9KiB (76%)
https://www.klinikum.uni-heidelberg.de/fileadmin/0_template/slider_startseite/2017/Hanse_Pflegepreis.jpg - 237.2KiB (77%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 714.
  • The competing domain medizin.uni-tuebingen.de has achieved a score of 935

Content

  • The competitor "medizin.uni-tuebingen.de" enables visitors to subscribe to their newsletter list.
  • 265 words or phrases (two word combinations) were found on the main domain.
  • The main domain probably has a legal disclosure subpage.
  • Competitor klinikum-lueneburg.de has achieved a value of 12 for the metric:"Average number of internal links".
  • The competitor klinikum-lueneburg.de achieved a value of 18 for the metric: "Authority of the referring domains".

Social media

  • 0% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0

Seo

  • The competitors (klinikum-lueneburg.de) best performing keyword is endoskopie and it was found on the position 2
  • The average position in the search engine rankings for the website w2.umm.de is 56.
  • The URL https://www.klinikum.uni-heidelberg.de/ is the most common search engine result in our search engine rankings
  • The main domain's best performing keyword is frischknecht and it was found on the position 1
  • On average, the competitors get at least 76600 visitors per month from the search engine.

Server

  • Graphic files (on the homepage of the competitor klinikum-lueneburg.de) have a size of 378 kb.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor w2.umm.de website.
  • The mobile version of the competitor w2.umm.de achieved 57 points for the server response and website loading times in the Google Insights test.
  • The entire CSS files of the main domain homepage weighs 58 kb.
  • The server of the competitor klinikum-lueneburg.de responded within0.35 seconds.