Mini Content Marketing comparison of websites for klgates.com

www2.deloitte.com

82%
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home.kpmg.com

50%
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klgates.com

33%

zeitverschiebung.net

32%
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Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric klgates.com home.kpmg.com zeitverschiebung.net www2.deloitte.com
Twitter followers x x x x
Twitter following (account is following) x x x x
Twitter likes x x x x
Instagram followers x x x x
Instagram following (account is following) x x x x
Youtube subscribers x 13800 x 37400
Youtube comments x x x x
Youtube videos x 2969 x 2091

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric klgates.com home.kpmg.com zeitverschiebung.net www2.deloitte.com
Number of Referring Backlinks (Content Popularity) (day) 404,873 4,940,303 5,727,291 9,185,695
Number of Referring Domains (Content Popularity) (day) 4,564 20,151 3,638 76,943
Number of URLs found in the index (day) 6,628,370 102,436 4,056,753 838,814
Number of IPs that refer to domain (day) 3,304 15,753 2,773 54,357
Number of subnets that refer to domain (day) 2,716 12,214 2,127 35,183
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 92 349 40 932
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1,096 1,794 19,747 10,754
Number of governmental and .gov - related domains that refer to domain (day) 16 71 18 186
Number of government and .gov - related external backlinks that link to domain (day) 41 397 3,316 5,176
The exact number of educational domains that refer to domain (day) 77 169 8 481
Number of Backlinks from .EDU Domains (Content Popularity) (day) 1,055 885 49 3,662
The exact number of government domains that refer to domain (day) 12 18 x 46
The exact number of government links that refer to domain (day) 13 44 x 220
Average number of outgoing links to unique domains for that domain (day) 0 0 0 2
The number of outgoing links for this domain (day) 0 0 0 3
Average number of internal links for domain (day) 8 0 132 76
Link Strength of Referring Domains (Content Popularity) (day) 47 51 51 69
Authority of Referring Domains (Content Popularity) (day) 60 42 37 81
TrustMetric value for domain (day) - Majestic metric 60 42 37 81

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
K&L Gates
Desktop speed score 55
Mobile speed score 68
Mobile usability score 99
Number of all page resources 69
Number of static page resources 65
Number of JS page resources 16
Number of styles (CSS) page resources 5
Total request weight 12 kb
HTML response weight 196 kb
CSS response weight 178 kb
Images response weight 1189 kb
JS response weight 806 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://klgates.com/files/ImageControl/052cf9f5-8158-43a5-b9ac-247b9e80c463/7483b893-e478-44a4-8fed-f49aa917d8cf/Presentation/Image/h_insights.gif
http://klgates.com/files/ImageControl/0705ff1f-0561-4df8-a04f-5cf9723d945c/7483b893-e478-44a4-8fed-f49aa917d8cf/Presentation/Image/places.gif
http://klgates.com/files/ImageControl/07767ad5-a2f5-465e-bcc1-0174502af44f/7483b893-e478-44a4-8fed-f49aa917d8cf/Presentation/Image/b_search.gif
Cache (mobile) by setting expiry date for
http://m.klgates.com/files/ImageControl/02d2b81f-745e-48d8-b68d-a4388db97daa/7483b893-e478-44a4-8fed-f49aa917d8cf/Presentation/Image/News_FINAL.jpg
http://m.klgates.com/files/ImageControl/6c23a1c5-23b7-475a-bbfd-aa5109bec889/7483b893-e478-44a4-8fed-f49aa917d8cf/Presentation/Image/Publications_FINAL.jpg
http://m.klgates.com/files/ImageControl/dfd5b9fa-95fc-442d-b249-1b0d1ade1672/7483b893-e478-44a4-8fed-f49aa917d8cf/Presentation/Image/KLGATES_white-logo_blue-bkg.png
Speed up server response time
Response time in 0.63 seconds
Minify your CSS files (desktop)
http://klgates.com/FCWSite/Include/general.css - 2KiB (12%)
http://klgates.com/FCWSite/Include/print.css - 524B (18%)
Minify your CSS files (mobile)
http://m.klgates.com/FCWSite/Include/Mobile/branded.css - 1.3KiB (33%)
Minify HTML files (mobile)
http://m.klgates.com/ - 792B (17%)
Minify JavaScript files (desktop)
http://klgates.com/include_common/jQuery/jquery.autocomplete.custom.js - 1.2KiB (22%)
Minify JavaScript files (mobile)
http://m.klgates.com/FCWSite/Include/mobile/jquery/jquery-location.js?_=1500457391896 - 1.8KiB (53%)
Optimize image files (desktop)
http://klgates.com/files/ImageControl/687b9fae-5c4c-4337-b5d4-14499873c62b/7483b893-e478-44a4-8fed-f49aa917d8cf/Presentation/Image/17156_corp-trans_banner.jpg - 186.6KiB (75%)
http://klgates.com/files/ImageControl/aafa8c31-29af-49b2-ac4a-89d889038f18/7483b893-e478-44a4-8fed-f49aa917d8cf/Presentation/Image/16701_Diversity_Report_homepage_FNL.jpg - 110KiB (73%)
http://klgates.com/FCWSite/img/KNLG/bg_body2_ie8.jpg - 81.1KiB (50%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1315.
  • The competing domain www2.deloitte.com has achieved a score of 3293

Content

  • The most common word or combination of words on the competitors Website: home.kpmg.com is kpmg
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "197:381".
  • The competitor home.kpmg.com has achieved a value of 1794 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
  • The achieved value for the metric: "Number of referring domains from different IP C blocks" is 2716 .
  • The achieved value for the metric: "Number of referring .EDU domains (daily value)" is 77 .

Social media

  • A link to Twitter has been found on the domain www2.deloitte.com.
  • 50% of this group of domains has a Twitter account.
  • 25% of this group of domains has a Google+ account.
  • The number of Twitter tweets belonging to the competitor www2.deloitte.com tweet account is 16409 (since the last update).
  • The number of YouTube views of the competitor home.kpmg.com youtube account is 4733876 (since the last update).

Seo

  • This free report has been updated for the competitor www2.deloitte.com on 2020-02-16.
  • The competitor zeitverschiebung.net should get at least 47661 visitors from the search engine per month.
  • The URL http://www.klgates.com/de-DE/kl-gates-berat-deutsche-wohnen-beim-strategischen-erwerb-eines-immobilienportfolios-08-14-2013/ occurs most frequently in the search engine results.
  • The main domain's best performing keyword is gmbhgemeinde and it was found on the position 4
  • From this group of websites, the domain home.kpmg.com has the best average position among in search engine rankings.

Server

  • It would be an advantage to compress the image at the competitor home.kpmg.com website: https://assets.kpmg/content/dam/kpmg/xx/images/2018/07/kpmg-logo.jpg in order to 5KiB kb.
  • The total amount of the website requests on competitor www2.deloitte.com was calculated at 13 kb.
  • The entire CSS files of the competitor home.kpmg.com homepage weighs 861 kb.
  • The HTML script of the competitor home.kpmg.com weighs 3863 kb.
  • The number of Javascript resources (on the homepage of the main domain) is 16 .