Mini Content Marketing comparison of websites for kiabi.com

t-a-o.com

50%
Change competitor

kiabi.com

35%

fr.romwe.com

27%
Change competitor

gemo.fr

26%
Change competitor

bonprix.fr

21%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric kiabi.com gemo.fr t-a-o.com bonprix.fr fr.romwe.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x 26900 44300
Youtube comments x x x x x
Youtube videos x x x x 314

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric kiabi.com gemo.fr t-a-o.com bonprix.fr fr.romwe.com
Number of Referring Backlinks (Content Popularity) (day) 1,282,866 61,781 148,699 41,330 7,178
Number of Referring Domains (Content Popularity) (day) 4,427 2,045 1,737 1,421 365
Number of URLs found in the index (day) 587,573 151,247 106,041 125,540 87,231
Number of IPs that refer to domain (day) 2,608 1,208 1,080 857 234
Number of subnets that refer to domain (day) 1,855 885 910 630 171
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1 x x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 3 x x x x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 7 7 2 1 2
The number of outgoing links for this domain (day) 8 8 2 1 2
Average number of internal links for domain (day) 50 48 87 17 282
Link Strength of Referring Domains (Content Popularity) (day) 50 40 41 35 29
Authority of Referring Domains (Content Popularity) (day) 57 39 20 13 12
TrustMetric value for domain (day) - Majestic metric 57 39 20 13 12

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
SOLDES KIABI - Vêtements, Chaussures, Accessoires - Mode à Petits Prix
Desktop speed score 73
Mobile speed score 64
Mobile usability score 96
Number of all page resources 213
Number of static page resources 94
Number of JS page resources 62
Number of styles (CSS) page resources 6
Total request weight 41 kb
HTML response weight 353 kb
CSS response weight 133 kb
Images response weight 427 kb
JS response weight 1677 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://d1m6l9dfulcyw7.cloudfront.net/uxt/b2734f672e970.js
http://de8of677fyt0b.cloudfront.net/adrum-ext.e97e872f9a55953b65cb4029d2f76d20.js
http://www.kiabi.com/customerajax/get-info-header
Cache (mobile) by setting expiry date for
http://d1m6l9dfulcyw7.cloudfront.net/uxt/b2734f672e970.js
http://www.ad4push.com/js/sdk-insite-uncompressed.js
http://www.kiabi.com/cart/getRefcoWishlistContent.ep
Minify your CSS files (desktop)
http://resource.kiabi.com/kiabi-data/common/global.css - 965B (17%)
Minify HTML files (desktop)
http://www.kiabi.com/ - 6KiB (21%)
Minify HTML files (mobile)
http://www.kiabi.com/ - 1.9KiB (12%)
Minify JavaScript files (desktop)
http://api.zanox.com/json/2011-03-01/applications/mediaslot/7C5F99251A13F0D9D7E4?callback=zanox.cb.GETMS7C5F99251A13F0D9D7E40 - 1.8KiB (15%)
http://pixel.mathtag.com/event/js?01AD=358x_FxbwpAMRx5S1FWIeGE1KivY-pSC44WwG2nsTkqluNCAojzQfeg&01RI=3305B49FAECF916&01NA=na&mt_id=868250&mt_adid=106661&v1=&v2=&v3=&s1=&s2=&s3=&mm_bnc&mm_bct&no_log&mathid_data=%7B%22dv1%22%3A%22TW96aWxsYS81LjAgKFgxMTsgTGludXggeDg2XzY0KSBBcHBsZVdlYktpdC81MzcuMzYgKEtIVE1MLCBsaWtlIEdlY2tvOyBHb29nbGUgUGFnZSBTcGVlZCBJbnNpZ2h0cykgQ2hyb21lLzQxLjAuMjI3Mi4xMTggU2FmYXJpLzUzNy4zNg%3D%3D%22%2C%22dv2%22%3A%22OTUwOWYzODI5ZmVlMjhjY2I0YWQxZTdiYjNkN2YwNWI%3D%22%2C%22dv3%22%3A%22%22%2C%22dv4%22%3A%22MTAyNHw3Njh8MTAyNHw3Njh8MjR8fA%3D%3D%22%2C%22dv5%22%3A%22QW1lcmljYS9Mb3NfQW5nZWxlcw%3D%3D%22%2C%22dv6%22%3A%22%22%2C%22dv7%22%3A%22MA%3D%3D%22%2C%22dv8%22%3A%22dHJ1ZXx0cnVlfHRydWU%3D%22%2C%22dv9%22%3A%22fGVuLVVTfA%3D%3D%22%2C%22dv10%22%3A%22TW96aWxsYXxOZXRzY2FwZXxMaW51eCB4ODZfNjR8%22%7D - 646B (27%)
http://ads2.adverline.com/retargetproduit/partnertag/102549_home.js - 550B (22%)
Minify JavaScript files (mobile)
http://api.zanox.com/json/2011-03-01/applications/mediaslot/7C5F99251A13F0D9D7E4?callback=zanox.cb.GETMS7C5F99251A13F0D9D7E40 - 1.8KiB (15%)
http://pixel.mathtag.com/event/js?01AD=3evFKFJQvOTKLUOK8W94RkxISZP8zDMuL3Fqcoc96nRNJb9dkVfmUuA&01RI=D6CCEB4FDACFB8D&01NA=na&mt_id=868250&mt_adid=106661&v1=&v2=&v3=&s1=&s2=&s3=&mm_bnc&mm_bct&no_log&mathid_data=%7B%22dv1%22%3A%22TW96aWxsYS81LjAgKExpbnV4OyBBbmRyb2lkIDYuMC4xOyBOZXh1cyA1WCBCdWlsZC9NTUIyOVApIEFwcGxlV2ViS2l0LzUzNy4zNiAoS0hUTUwsIGxpa2UgR2Vja287IEdvb2dsZSBQYWdlIFNwZWVkIEluc2lnaHRzKSBDaHJvbWUvNDEuMC4yMjcyLjExOCBNb2JpbGUgU2FmYXJpLzUzNy4zNg%3D%3D%22%2C%22dv2%22%3A%22OTUwOWYzODI5ZmVlMjhjY2I0YWQxZTdiYjNkN2YwNWI%3D%22%2C%22dv3%22%3A%22%22%2C%22dv4%22%3A%22NDEyfDczMnw0MTJ8NzMyfDI0fHw%3D%22%2C%22dv5%22%3A%22QW1lcmljYS9Mb3NfQW5nZWxlcw%3D%3D%22%2C%22dv6%22%3A%22%22%2C%22dv7%22%3A%22MA%3D%3D%22%2C%22dv8%22%3A%22dHJ1ZXx0cnVlfHRydWU%3D%22%2C%22dv9%22%3A%22fGVuLVVTfA%3D%3D%22%2C%22dv10%22%3A%22TW96aWxsYXxOZXRzY2FwZXxMaW51eCBhcm12OGx8%22%7D - 646B (27%)
http://ads2.adverline.com/retargetproduit/partnertag/102549_home.js - 550B (22%)
Optimize image files (desktop)
http://www.kiabi.com/kiabi-data/fr_FR/media/pmah1-17/layer-femme.jpg - 12.5KiB (50%)
http://www.kiabi.com/kiabi-data/fr_FR/media/brand/vaiana.jpg - 9.6KiB (61%)
http://www.kiabi.com/kiabi-data/fr_FR/media/pmah2-17/home_01.jpg - 7.1KiB (13%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1125.
  • The competing domain gemo.fr has achieved a score of 828

Content

  • The word or combination of words with the best median result regarding the frequency is kiabi (based on first 10 subpages of examined domain).
  • The term that appears on all competitors websites, but not on the website of the main domain, is notre.
  • Competitor t-a-o.com has reached a value of 1737 for the metric: "Number of referring domains (daily value)".
  • Competitor t-a-o.com has achieved a value of 87 for the metric:"Average number of internal links".
  • The competitor t-a-o.com has achieved a value of 41 for the metric: "Link power of the referring domains".

Social media

  • The domain fr.romwe.com has a Twitter account.
  • 60% of this group of domains has a Twitter account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Twitter Following for the competitor gemo.fr tweet account is 376 (since the last update).
  • Number of Instagram followers, which belong to the competitor fr.romwe.com has been 1905843 since the last check.

Seo

  • The main domain's best performing keyword is nouveautés and it was found on the position 4
  • The data of the search engine results was updated on the 2020-02-04 for the domain gemo.fr.
  • The best position ever found for the competitor bonprix.fr was 4 and it was found the keyword :keyword.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 6578 in our rankings.

Server

  • Title of the homepage for the main domain is SOLDES KIABI - Vêtements, Chaussures, Accessoires - Mode à Petits Prix .
  • On the homepage of the main domain 6 CSS files can be identified.
  • Graphic files (on the homepage of the main domain) have a size of 427 kb.
  • The entire CSS files of the competitor t-a-o.com homepage weighs 310 kb.
  • The HTML script of the competitor gemo.fr weighs 3665 kb.